Ritta Pan Email & Phone Number

英国伦敦地区

Market Analysis: Kept up to date on industry innovations, competitor brands, and media & advertising trends to provide actionable market insights supporting company strategies. Content Creation: Developed and executed content promotion strategies for platforms like Xiaohongshu and Instagram, based on social media trends and market insights, resulting in a 15% increase in followers within three months.Event Planning: Organized the company’s annual flagship digital fashion exhibition, DFAI, handling venue coordination, artist liaison, and event promotion to ensure seamless execution.Project & Budget Management: Managed the budget for venue and opening reception expenses, ensuring efficient use of resources within budget constraints.

中国 北京市

Trend Forecasting: Conducted research on industry trends and competitor activities to develop PR strategies and organize events.Content Collaboration: Identified and developed partnership opportunities and PR-driven brand campaigns for exhibitions.Relationship Management: Maintained positive and productive collaborations with influencers and cultural partners.Budget Management: Created and managed the budget for influencer and PR activities to ensure efficient use of resources.Content Creation: Designed visual materials for events, such as posters, merchandise, and social media content, to support related activities. Event Planning and Execution: Participated in planning and executing 16 events including the annual flagship event “Summer Breeze”, in collaboration with various embassies in China. Handled emergencies promptly to ensure smooth execution.Collaboration: Established effective communication and liaison with other internal departments to ensure the efficient execution of PR and marketing campaigns.

中国 北京市

Brand and Product Sourcing: Conducted comprehensive product and market analysis to identify and source new brands and products.Customer Purchase Pattern Analysis: Analyzed customer purchase patterns, forecasted sales and future trends, assisting buyers in planning OTB.Performance Analysis and Brand Management: Managed existing designer brands through performance analysis, making decisions on brand retention or discontinuation as needed.Seasonal Product Ordering: Assisted buyers in seasonal product ordering, negotiating trade discounts with suppliers to ensure optimal purchasing decisions.Negotiating Promotional Strategy: Negotiated promotional strategy to drive sales while maintaining profit margins and financial targets.Managing Slow-Moving Inventory: Developed promotional strategies, identified slow-moving inventory, and proposed markdown or promotional tactics to optimize inventory management.Social Media Management: Launched and managed the store’s social media accounts on Little Red Book, Dazhong Dianping, and WeChat Video, achieving a follower increase from 0 to over 1,000 and successfully driving followers to private channels. The store became the top-rated in its region on Dazhong Dianping.

Master'S Degree, Global Fashion Retailing

Bachelor'S Degree, Fashion Design And Accessories, 2:1 Honours