Yining Kang Email & Phone Number

Beijing, China

Beijing, China

Beijing

• Created basic bilingual branding materials for communications, including slogan, brief introduction, brand portrait, vision, mission, values, etc.
• Bilingual copywriting for marketing and branding materials, including project portfolio, product brochures, official website, etc.
• Event planning and execution. In charge of a grand opening cocktail party, and have been in preparation for several exhibitions, which are postponed due to the pandemic.
• Boosted exposure in both social media and trade media. In charge of a WeChat official account upgrade. And developed content and online campaigns to maintain continuous communication with followers and potential.

Beijing City, China

• Deliver key messages of the company through multiple media channels, including traditional media, owned media, and social media.
• Help build a solid company image through developing key messages and creating relative materials, including poster, brochure, website, etc.
• Work with other departments on collaborative projects, and communicate with other departments to have a whole picture of the company.
• Support the team leader to develop marketing strategies through conducting research on the industry and possible business models.

Beijing City, China

Beijing

• Create PR materials including press release, briefing book, speech, talking points, etc.
• Organize media events – from inviting media, preparing press kits, venue arrangement, to onsite support.
• Communicate with reporters to build and maintain media relations, and in turn offer insights and advice to clients’ PR plans.
• Develop WeChat content and brainstorm for creative online campaign ideas to drive traffic and followers for clients’ WeChat accounts.

美国 大纽约地区

• Identified influencers and reporters, and build media lists according to clients’ specific needs.
• Created email pitches to reach out influencers.
• Prepared briefing books for interviews, and organize clippings to measure success.
• Conducted researches to assist other team members’ work.

美国 大纽约地区

Joined the program at a very early stage to help start it. Designed the logo, brochure, and deck. Helped to refine core messages to apply for foundation grants.

中国 北京

Helped to promote JACK & JONES on social media and helped to prepare some PR events; in charge of some copywriting, picture design, and giving response to customers.

中国 北京

Helped to update the information in the website and prepare the economic forums and conferences

Master'S Degree, Public Relations & Corporate Communication

Bachelor'S Degree, Advertising