Yin Lan Email & Phone Number

Los Angeles, California, United States

Amazon e-commerce brand owner

Irvine, California, United States

New York, United State

• Engage with marketing department on a regular basis to brainstorm brand strategies, innovative social media campaigns, and integrated advertising plans
• Conduct quantitative and qualitative research to analyze industrial trends, consumer insights, SWOT analysis, and other market information
• Assist with social media management, help create content and advertisements on multiple social media platforms and actively engage with followers
• Developing and maintaining our customer and… Show more
• Developing and maintaining our customer and partnership databaseAssist with search engine optimization (SEO), web analytics, and email marketing
• Collaborate cross-functionally with marketing analytics, creatives, sales andorganic social teams to maximize campaign performance and improve marketing efficiency Show less

Baltimore City County, Maryland, United States

• Create newsletters for marketing network, promoting important events and recommended jobs related to marketing; write articles on hot topics, increasing open rate and click rate by more than 15%.
• Brainstormed with CDO staff, students and designers to generate a unique and innovative brand name and logo of the Carey new podcast platform
• Planed and organized Marketing Trek to learn the real business practices from well-known companies, hosted group meeting, prepared trek planning… Show more
• Planed and organized Marketing Trek to learn the real business practices from well-known companies, hosted group meeting, prepared trek planning workbook, followed suggested timelines, and made best practices as a trek.

Guangzhou, Guangdong, China

• Improved the utilization rate of facilities and special services by 40% in senior community throught launching a session discount campaign and importing a series of popular entertainment equipment
• Initiated and impletmented personalized fitness program in senior living community through cooperation with student team from Guangzhou University of Chinese Medicine, obtaining over 85% positive feed back from the.
• Initiated and impletmented personalized fitness program in senior living community through cooperation with student team from Guangzhou University of Chinese Medicine, obtaining over 85% positive feed back from the.
• Reduced unnesseasary cost loss and increase utilization efficiency of facilities and material in senior club’s warehouse by modifing and standardizing warehouse management method. Show less

Shenzhen, Guangzhou, China

1) Assisted the marketing Manager in the creation of an international marketing campaign requiring translation of product manual, sales contract and PowerPoint presentation into English 2) Organized the company’s 3D products into 3 category based on function and parameter and prepared for pre-campaign data collection 3) Conducted market validation research.

Master Of Science - Ms, Marketing

Coursework: Data Analytics, Strategic Market Intelligence, Consumer Behavior

Bachelor Of Arts - Ba, Business English

Activities and Societies: Active in various clubs, such as Enactus, Youth Volunteer Association, Debate Team Coursework: Practice of.

Summer Program, Applied Statistics & Economics

Coursework: Introduction to Statistical Reasoning; Principles of Economics

Python

An online non-credit course authorized by University of Michigan and offered through Coursera