Amy Yinuo Guo

Amy Yinuo Guo Email and Phone Number

Category Management Specialist @ Yami | M.S. Integrated Marketing & Analytics @ NYU | Digital Marketing Strategist | Ex-P&G & Mars | NYU Paris & Cannes Lions @ Yami
Amy Yinuo Guo's Location
New York, New York, United States, United States
About Amy Yinuo Guo

New York University Master’s candidate in Integrated Marketing. A data-driven marketing professional and strategist specializing in Digital Marketing and Data Analytics. My experience at P&G and Mars Wrigley, where I focused on e-commerce and product launches, has sharpened my multitasking abilities, honed my clear communication skills, and reinforced my effectiveness as a team player.Proficient in both English and Mandarin, I am an open-minded and attentive listener. With a diverse global study and work background spanning 5 countries, I have cultivated adaptability, rapid learning capabilities, problem-solving skills, and a strong work ethic—essential traits for a results-driven marketer.My passion lies in leveraging data-driven insights to craft compelling narratives, lead impactful marketing strategies, and drive informed decision-making to foster business growth and success. With curiosity, I am deeply committed to staying abreast of the latest industry trends, firmly believing in the power of lifelong learning, and embracing uncertainty and challenges as opportunities for growth.✔️Marketing Proficiencies:AdQuick, Canva, Google Ads/Analytics/Keyword Planner/Trends, MRI Simmons, Vivvix, SRDS, and WPP BAV✔️Analytical Proficiencies:Access, Excel, Google Data Studio, JMP, Python, Rival IQ, SAS, SimplyAnalytics, SPSS, SQL, SRDS, and Tableau

Amy Yinuo Guo's Current Company Details
Yami

Yami

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Category Management Specialist @ Yami | M.S. Integrated Marketing & Analytics @ NYU | Digital Marketing Strategist | Ex-P&G & Mars | NYU Paris & Cannes Lions
Amy Yinuo Guo Work Experience Details
  • Yami
    Category Management Specialist
    Yami Jul 2024 - Present
    Greater Los Angeles, California, Us
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  • Nyc-Pros
    Co-Founder, Marketing Director
    Nyc-Pros Jan 2024 - Present
    New York, Us
    NYC-Pros is a non-profit organization initiated by NYU Professor George Benaroya and students, dedicated to enhancing the efficiency of employment connections. From onboarding to ongoing support, NYC-Pros handles the details so you can focus on what truly matters—growth and opportunity.
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  • Pixalate
    Market Growth Coordinator - Apac
    Pixalate Apr 2024 - Present
    Washington Dc, Us
    Pixalate is a market-leading fraud protection, privacy, and compliance analytics platform for connected TV, mobile apps, and websites.
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  • Nu Media Holdings
    Digital Marketing Intern
    Nu Media Holdings Dec 2023 - Feb 2024
    New York, New York, Us
    NU Media is an international digital agency and investment firm headquartered in New York City.● Strategized and crafted tailored social media content calendars for clients in the food & beverage, hospitality, and lifestyle industries across platforms including Facebook, Instagram, TikTok, and Xiaohongshu. Managed 10+ client accounts.● Structured filming scripts, organized photoshoots, and created 106 reels, delivering high-quality content for upcoming marketing campaigns that positively impacted brand image and extended audience reach.● Assessed and optimized performance for 10+ accounts, providing actionable insights and CRM strategies in monthly reports.● Achieved notable improvements in Instagram metrics within one month, including a 48.5% increase in reels interaction, a 37.2% boost in impressions, a 17.8% rise in profile activity, a 13.4% growth in profile visits, a 49.4% increase in external link taps, and an 80.8% uptick in business address taps.
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  • New York University
    Orientation Leader
    New York University Jan 2024 - Jan 2024
    New York, Ny, Us
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  • Puremaven
    Marketing & Growth Intern
    Puremaven Oct 2023 - Dec 2023
    PureMaven is a SaaS (Software-as-a-Service) and marketplace company specializing in health and wellness, partnering with leading providers and professionals globally to deliver personalized care services. • Co-led the PMZen project to penetrate new markets, driving growth through marketing research and customer acquisition.• Created strategic omnichannel marketing campaigns to increase brand visibility and enhance the B2C social media presence.• Conducted research on potential brand partnership opportunities to expand the PureMaven B2B community.
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  • Amp&Go
    Influencer Marketing Intern
    Amp&Go Oct 2023 - Dec 2023
    Los Angeles, California, Us
    amp&go is an agency+platform influencer marketing solution focused on driving performance for brands.• Conducted research to discover emerging influencers across various platforms, and assisted in the evaluation process to expand our influencer network effectively.• Collaborated in the development of communication and outreach strategies tailored to specific client campaigns, while also learning the nuances of influencer engagement.
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  • Noble House Media Group
    Digital Marketing Intern
    Noble House Media Group Oct 2023 - Dec 2023
    Darien, Connecticut, Us
    Noble House Media is a seasoned team of professionals providing customized traditional and digital marketing solutions tailored to individual client needs and goals.• Supported 10+ companies' social media management and creative teams in developing micro and macro content strategies.• Managed and optimized a Google My Business presence, leveraging SEO expertise to enhance online visibility and engagement.• Developed a dynamic content calendar with a mix of service highlights, interactive engagement prompts, and seasonal graphics, ensuring adherence to brand guidelines and logo inclusion on all imagery.
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  • Samsung Electronics America
    Customer Experience Strategic Student Consultant
    Samsung Electronics America Sep 2023 - Dec 2023
    Ridgefield Park, Nj, Us
    Designed an inspiring physical Samsung store concept for premium digital appliances and home entertainment, emphasizing visual appeal and product synergy.● Conducted competitor analysis and market trend research, forecasting emerging market trends for strategic decision-making.● Researched customer purchasing patterns, optimizing the buying experience and projecting a 25% increase in engagement metrics within the first quarter of implementation, with an estimated 30% rise in satisfaction scores over the next fiscal year.● Orchestrated the development of a data-driven customer engagement strategy, expected to deliver a 40% increase in engagement metrics and a 25% rise in retention rates. Acknowledged by VP-level leaders for strategic efficacy.
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  • Global Connections For Women Foundation (Gc4W)
    Digital Marketing And Web Data Analyst
    Global Connections For Women Foundation (Gc4W) Sep 2023 - Dec 2023
    New York, Ny, Us
    The Global Connections for Women Foundation, an award-winning 501c3 non-profit, offers leadership training, coaching, and mentorship to empower female entrepreneurs and advance women in the workplace.• Led a team of 5 in leveraging Google Analytics and Google Ads to analyze website performance, producing detailed reports on acquisition, engagement, and user behavior that informed data-driven decision-making and improved user experience.• Developed and executed a comprehensive SEM and Google Ads strategy, including crafting customized ad copies with site link extensions, primary keywords, and dynamic insertions.• Achieved significant results: 500+ clicks, 12,000 impressions, and a 4% CTR within 7 days with a $330 budget, improving to a 9.8% CTR over the next three weeks through continuous optimization.• Managed targeted Google Ads campaigns, organizing ad groups and ensuring heightened ad relevance and improved campaign efficacy.• Executed in-depth search projection analyses and delivered strategic budget recommendations, providing cost ranges for keywords to enhance ROI and ensure efficient allocation of advertising spend.
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  • New York University
    Orientation Leader
    New York University Aug 2023 - Sep 2023
    New York, Ny, Us
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  • Cannes Lions International Festival Of Creativity
    Nyu Paris & Cannes Lions Selected Candidate
    Cannes Lions International Festival Of Creativity Jun 2023 - Jun 2023
    London, Gb
    Integrated Marketing & Communications Global Field Intensive: Paris & Cannes, France• Cannes Lions International Festival of Creativity 2023• Marketing & PR professional week in Paris: Cartier, Chanel, Dior, Firmenich, L’Oréal, Luxurynsight, McCann, Warner Bros.https://sites.google.com/nyu.edu/gfipariscannes/home
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  • Mars
    Marketing Intern - Customer & Brand Analytics
    Mars Jun 2022 - Sep 2022
    Mclean, Virginia, Us
    Mars Inc. is an American multinational manufacturer of confectionery, pet food, and other food products, renowned for its iconic brands and global presence.• Assisted in launching the new Dove Chocolate biscuit in China, which included market visits, snacks market research, competitor analysis, consumer behavior research, gift research & design, and omnichannel promotion. Investigated sales drivers to strengthen the operation, which helped the team achieve 437k national stores, a 122% total target achievement, and 16k new traditional trade stores.• Conducted marketing research on chocolate, candy & gummy, and mint & gum to support the 2023 CNY (Chinese New Year) promotion proposal. Assisted with the 2023 Q1 plan and workshop; diagnosed gain share's key drivers, implications, and actions.• Monitored the dashboard and analyzed sales performance for each channel by data mining the Nielsen report.
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  • Procter & Gamble
    Marketing Intern - E-Commerce & Analytics
    Procter & Gamble May 2021 - Aug 2021
    Cincinnati, Ohio, Us
    P&G is a US-based multinational corporation known for a diverse range of personal health, hygiene, and consumer products, including beauty, grooming, healthcare, fabric care, and baby/family items.● Analyzed Alibaba's seasonal live shopping for Olay and SK-II; created and delivered demos highlighting key live promotion strategies, unique selling points, and CTAs for the brands to increase online sales and improve CRM, which helped the team achieve Top 2 in personal care operations (Olay) and Top 9 in beauty retention (SK-II) within one month.● Assisted in improving the personal care seasonal campaign by conducting a competitor analysis; evaluated interface experiences, homepage design, main position SKU arrangement, and product promotions to enhance the customer online experience, CRM, and sales.● Developed a Top 20 SKU database to conduct a competitor analysis and monitor pricing for informed decision-making.● Conducted market research on sunscreen and brightening serums to gather insights into Chinese consumer preferences and skincare trends.
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  • Alpha Admission Company
    Marketing & Growth Intern
    Alpha Admission Company Dec 2019 - May 2021
    • Developed comprehensive publicity and promotional strategies for the North American educational consulting team, encompassing various marketing channels and approaches.• Assumed a pivotal role in managing CRM operations, ensuring efficient customer relationship management.• Successfully expanded market presence by taking charge of a WeChat group, actively soliciting customer feedback, meticulously refining content, and strategically optimizing the output strategy.• Conducted thorough competitor analysis and conducted in-depth market assessments, using SWOT analysis and other methods.• Spearheaded the development of a well-structured preliminary strategic plan, integrating insights from Porter's Five Forces Analysis Model.• Conducted extensive customer surveys to gather invaluable feedback and insights for informed decision-making.• Created and tailored user personas, a critical step in enhancing the overall user experience and aligning services with user preferences.

Amy Yinuo Guo Education Details

  • New York University
    New York University
    Integrated Marketing | Concentration: Marketing Analytics
  • New York University Paris
    New York University Paris
    Marketing
  • University Of Connecticut School Of Business
    University Of Connecticut School Of Business
    Marketing | Concentration: Digital Marketing & Analytics | Minor: Analytics
  • Uibe Business School
    Uibe Business School

Frequently Asked Questions about Amy Yinuo Guo

What company does Amy Yinuo Guo work for?

Amy Yinuo Guo works for Yami

What is Amy Yinuo Guo's role at the current company?

Amy Yinuo Guo's current role is Category Management Specialist @ Yami | M.S. Integrated Marketing & Analytics @ NYU | Digital Marketing Strategist | Ex-P&G & Mars | NYU Paris & Cannes Lions.

What schools did Amy Yinuo Guo attend?

Amy Yinuo Guo attended New York University, New York University Paris, University Of Connecticut School Of Business, Uibe Business School.

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