Yinxue Zhang Email & Phone Number

Shanghai, China

- Social Content: Manage marketing and communication for Anessa Douyin official store content to drive traffic to EC. Plan marketing calendar, create Douyin social content and analyze performance. Gain 80M+ impression for brand store and contribute 5%+ PV to livestream, ranked 1# among company's Douyin strores.- Data Analysis & Insight: Analyze integrated marketing campaigns, media and social performance for 10+ brands. Identify core KPI for marketing campaigns, diagonose industry trend, consumer insights and competitor cases to provide brands with optimization solutions on media, social and communication angles.- Project Management: Initiate the 1st internal KOC UGC incubation project as PM. Develop mini program as PMO from 0 to 1, recruited 2000+ employees, produced 9000+ UGC with cost efficiency, help brands gain 4M+ exposure on social media. Project win 2023 China region President Award and 2023 Trust 8 Award. - Business Growth: BD with top Tmall livestream KOLs for group-level IP collaboration, achieved 1M+ IP program PV on social media, gained +120% positive social IWOM, securing TOP1 category sales in D11.

Shanghai City, China

- Content Creation: Responsible for audio podcast projects lifecycle marketing. Drive 1# best-selling kids audio program GMV in 2018. Win Best Innovation Award for bilingual program with Harvard professors in 2019.- Content Marketing: Manage online marketing campaigns for podcast, increase department GMV to 200%.

Shanghai

- Online Advertising: Plan and manage digital advertising projects for 10+ clients from luxury, furnishing, FMCG, etc. Manage every phase of SEM, including planning, campaign data monitoring and analysis, search keywords and creative optimization. Gain +80% CTR uplift and reduce CPA by 20%. - Marketing Campaign: Collaborate with SEO team and develop integrated marketing campaigns.

Shanghai

- SEM: Manage online advertising campaigns for clients in the U.S. Expand brand awareness and acquire new consumers via digital marketing channels in the China market. Winning Best Team Award in Q4 2015.

Focusing on Chinese culture, cultural anthropology and communications.

United States

• Researched, translated, organized and described various archival materials in modern Chinese history, including Chinese archives of Chinese Nationalist Party and other materials in the 19th and 20th century.

Beijing City, China

Summer intern, assistant journalist for a world-famous and award-winning city life magazine1. Investigated Chinese lifestyle and composed articles highlighting eye-catching events in Beijing.2. Conducted interviews in feature projects on Chinese local life and culture including “Demolishing the Drum and Bell Tower Area”, “Bargaining and Cultural Difference”, “Hidden Restaurants in Beijing”, etc.3. Transcribed and translated interviews, feature articles and reports from Chinese to English.

Shanghai City, China

1. Planned exhibition on Chinese agriculture for high school students on China’s agricultural development2. Gathered and researched art and archeological pieces3. Select and arrange items for the exhibition

Shanghai City, China

1. Interviewed 20 students and published several English articles on school life, self-development, etc.2. Drew comic illustrations for the newspaper.

Master'S Degree, East Asian Studies

Activities and Societies: Association of Chinese Students and Scholars at StanfordStudying a wide range of subjects including.

Bachelor'S Degree, History

Activities and Societies: Art and Animation Organization; Model United NationsMajoring in world history.