Kelly Yip Email & Phone Number

United Kingdom

- Liaised with and managed key divisions, stakeholders, partners, and talent internationally to deliver high-quality brand communications and strategies as a part of the Harry Potter Global Franchise Development division. - Served as a brand guardian, refining and modernizing Wizarding World franchise marketing and communications strategy, social/digital.

- Leading and managing a team of 20 in planning and executing TEDx Conferences and other public speaking-related events with audiences of 100+ per event- Organized, streamed and promoted the first-ever virtual TEDxKingsCollegeLondon event with an overall reach of 1.3k+.- Developing social media campaigns to promote events; increased social media engagement.

- Created physical and digital marketing pitch decks to achieve brand awareness KPIs for renowned clientele in industries such as healthcare, technology, event management, land development, and energy. - Conducted competitor landscape research to analyze digital marketing communications. - Managed multiple clients and projects; engaged in copywriting.

- Developed and oversaw social media channels (Facebook, Instagram, LinkedIn) and marketing strategy, specifying in brand development and audience expansion through increasing page traffic. - Analyzed data and created visuals for digital and physical ad campaigns. Increased Flag Day (the largest annual fundraising event)’s campaign reach by over 30% with a.

- Scouted, managed, and trained speakers on speech development, editing and performance.- Managed technicalities and logistics for TEDxKCL 2020 and 2021.

Hong Kong, Hong Kong SAR

- Communicated with clients (English and/or Chinese speaking) to engage in copywriting, copyediting, and proofreading legal documentation. - Coordinated and administered day-to-day internal communications and logistics- Established internal communications strategies and ensured efficient delivery of content throughout the branch.

Hong Kong, Hong Kong SAR

- Second-year internship at JCH CPA. - Worked intensively with professionals in auditing and accounting work, mainly focusing on company-specific audits. - Handled basic data entry and analysis, collating and organizing account/audit sheets and reports. Developed basic proficiency in Peachtree.

London, England, United Kingdom

Working at Stint as a flexible worker; including waitressing, greeting customers, dishwashing etc.

Hong Kong, Hong Kong SAR

Assisted in completing professional audits, helped organize spreadsheets, draft formal emails and interact with professionals within this scope of work.

Hong Kong SAR

Wrote and edited news articles for Young-post, South China Morning Post’s student branch.

Bachelor Of Arts - Ba, International Relations, First Class Honours

Ib Diploma

Higher Level: History, English, Chinese Standard Level: Math, Economics, Environmental Systems and Societies