Yip Lai Mun Email & Phone Number

Singapore

PlaySimple Games is a mobile game development company founded in 2014 with a vision to create simple yet impactful social word games. The startup raised a $4 million Series A funding from SAIF Partners and IDG Ventures. Since its inception, PlaySimple has built a network of words games which are defined by their educational aspect and superior designing. Two of its initial games – GuessUp and WordTrek have together garnered more than 10 million downloads. Today, the product portfolio consists of successful games like Daily Themed Crossword, WordTrek, WordTrip, WordJam WordWars and GuessUp, all of which are available across platforms including iOS, Android, Amazon, Facebook, Messenger, and iMessage. These games have collectively crossed a multi-million player base.

Singapore

Managing the performance business across IN & SEA (excluding CJK).

Singapore

DataLift is an advanced mobile media buying platform enabling marketers and mobile advertising businesses to execute RTB and other programmatic trading through a self-service interface. The platform is integrated with over 30 leading SSPs and exchanges, including both global and local providers, reaching over 60 billion impressions a day.We work specifically with digital ad agencies, trading desks and mobile marketing companies who are looking to get their ads exposed to millions of mobile and tablet users, acquiring loyal mobile users at scale and helping their brand clients on users re-engagement and to meet/sustain their in-app profitability in the long run. Get in touch today to see how Datalift can help you with your upcoming mobile media buys!

Singapore

After Bidstalk's acquisition by Applift in May 2015, I am now responsible for partnerships, business developments and opportunities for Brands and Gaming Apps across SEA.AppLift is a data-driven technology company that empowers mobile app advertisers to acquire and re-engage quality users at scale on a performance basis. AppLift’s programmatic media buying platform DataLift provides access to all automated supply sources in the market, reaching over a billion users. The technology leverages first- and third-party data to optimize media buys across all stages of the conversion funnel and, through its proprietary LTV optimization technology, enables ROI-maximized user acquisition. AppLift is trusted by 500+ leading global advertisers across all verticals, such as King, Zynga, OLX, Glu Mobile, Myntra, Paltalk, Nexon, and Tap4Fun.

Singapore

Bidstalk is a one-stop programmatic real-time buying DSP for Advertisers. It allows advertisers to place highly targeted smart ads on thousands of premium mobile apps. Without the hassle of putting any infrastructure or technology in place, you can instantly start buying onto our high-quality traffic from the most premium app publishers. Our transparent real-time bidding (RTB) system gives you instant access to worldwide traffic from our network of publishers on iOS, Android and Windows Phone 8 that spans across Mobile Web, Video and In-App inventories. Monitor, measure and optimize the performance of your ad engagement with our ad tracking and data-driven performance control features that guarantees to drive up to 3X better performance.Feel free to drop me a note on how we both can explore on how Bidstalk can specifically help grow your business and scale in your performance + ROI.

Singapore

Airpush Inc. is a leading mobile advertising company focusing on providing performance-oriented communication to Android and iOS devices worldwide. We are the World's 2nd Largest Ad Network for Android and 2012 Winner for "Best Mobile Ad Network" Award at MEA.Reporting to the VP, my core responsibility lies in growing Airpush accounts in APAC. I oversee and manage the day-to-day operations and account management aspects in my region, ensuring my portfolio of clients achieve higher CTR, better conversions and an overall unprecedented performance by leveraging on the various Airpush innovative ads formats, channeling the outreach to over millions of Android and iOS users daily.Through effective communications and working very closely with all levels of Airpush internal staff, my team and I am able too provide a seamless customer-oriented experience, while helping clients to produce unparalleled performance-driven campaigns in Asia.I am responsible for managing and communicating troubleshooting items and ensuring all end to end points are escalated to the right party to get resolved in first-hand. I act as the key bridge between external and internal clients to oversee and follow through all tracking integrations to be properly setup before any campaigns were to launch on our network.We have recently launched AirDSP, a revolutionary self-serve portal that allows advertisers to run campaigns across all major mobile RTB exchanges and SSPs from a single interface, using the most advanced optimization and audience targeting tools in the industry. Feel free to drop me a note to explore how Airpush can integrate into your upcoming Marketing Plan with our Mind-Blowing Media Buying Technology for Android and iOS.

Singapore

Responsible for developing new businesses across APAC region. Main markets include Malaysia, Indonesia, India, Japan and China.Acute business acumen and good negotiation skills to bring about profitability in revenue volume [minimum 25% profitability in each deal and generating acquisitions volume to benefit clients]Familiar with mobile VAS, Apps and Brands leads acquisition processes and able to provide sound advices to clients on optimizing their offers for more value through mobile advertising models via CPA/CPI/CPL

Singapore

• Responsible for selling (and up-selling) new and existing clients and providing world-class customer service in support of team revenue goals. Selling advertising spaces via the mobile internet medium.• Identify network trends, both good and bad, and suggest ideas on improving and/or further development.• Reporting to the VP (Sales & Marketing) focusing on APAC business development.• Proactively contact new and existing clients and educate, propose and secure buy-in on Mobile / WAP marketing via telephone sales, or face-to-face meetings• Exceed KPIs and sales targets given• Provide world-class customer service in responding to general and specialized client requests via both phone and email, including billing inquiries, campaign activity inquiries and advertising relevancy issues• Responsible for special projects as assigned• Identify, propose and sell programs to targeted organizations within the target markets set out by the company• Be a key influencer in making Mobile / WAP marketing small to medium businesses in the market• Understand all new products and their roles• Participating in various mobile networking session and provide internal and external clients with current insights of the mobile trend• Working closely with digital and media agencies on their media planning for mobile and help drafting proposals with briefs given• Conceptualizing ideas and provide proposals to allow Brands to adopt mobile as part of their media planning• Exceeded KPIs by over 500% in 2010 and in 2011.

Singapore

Key account managementDevelop new sales with existing clientsProviding solutions to clients and act as the bridge between clients and operational team

Singapore

Provide staffing and recruitment support to corporate clients and achieving given sales quota.Business development of new corporate accountsHandle clients and new business development through networking and cold-calling.Negotiate contractual agreement and fulfill high level of service to clientsAccount management and build excellent customer relationshipsProvide professional consultation on employment market and practices to both clients and candidatesInvolve in candidates¡¦ identification, assessment and presentation against clientele requirements.Achieving performance targets monthlyOversee junior consultants and ensuring satisfying performance from them are generatedForecasting of own and junior¡¦s sales and achieving desirable results.AchievementsAchieved more than 2.5x given sales quota on the 4th monthAchieving given sales quota monthlyBuild rapport and maintain good clientele relationship with key clients (DHL, Tesa Tape, SNP, NAB, Comfort Transportation, Smartstream, Schroders, etc)

Singapore

Telemarketing for new leads and maintaining existing clientele base.Assisted in interviewing and hiring of suitable candidates.Provided product training to new salespeople.Handled clients¡¦ enquiries and resolving complain cases.Monitoring and updating of salespeople¡¦s and own daily MIS.Taking of minutes during meetings.Attended and assisted in setting up of road shows held in MNCs.AchievementsPromoted twice in my two years of service for outstanding performance.Consistent in achieving S$2million worth of loan size monthly for personal target (app. S$45,000/loan), with given sales target of S$1.6million/month.Consistent in achieving a monthly of S$6.5million worth of loan size for Team target (4 Salespeople in each Team).Achieved highest personal sales record at S$2.3million in a particular month.Ranked as one of the Top 5 sales performers in the department.