Sheryl Hoining Yip Email & Phone Number

Copenhagen, Capital Region, Denmark

Instagram: @sherylyipbridalwww.sherylyipbridal.comFacebook: @sherylyipatelierwww.trustpilot.com/review/sherylyipbridal.comAt Sheryl Yip Atelier, we focus extensively on designing and making bespoke high-quality wedding gowns with feminine yet modern untraditional vibe for individual brides. 5 Bridal Customisation services are offered in the atelier and all designs and dresses are made from scratch. We provide our signature 1) Bespoke service, together with 2) Custom-Made, 3) Bespoke Design Rental, 4) Custom Rental and 5) Bridal Alteration. My design is not only limited to wedding gown but also after-party dress, second outfit, ready-to-wear, mother-of-the-bride dress, maternity and boudoir robe etc.I see customisation as one of the ways of self-expression. It empowers and highlights women’s femininity and confidence. In the atelier, I strive to create new design solutions to inspire my brides to realise their dream wedding gowns in their customised design and cutting, that best fit physically, practically, and sentimentally. Wedding designs have been featured internationally including British VOGUE, Style Me Pretty, Wedding Sparrow, Denmark BryllupsMagasinet, and more.

Copenhagen, Capital Region, Denmark

• Webinar Speaker on "My Creative Story - Starting a Business in Denmark and What You Need to Know" • Organizing monthly webinar events with corporate representatives including Unicef and Unity for IDCN members in voluntary basis• Planning and overseeing deadlines for webinar events, topics related to career and Danish life and culture• Team-working and coordinating with 4 IDCN teams in hosting events and trainings

Hong Kong

• Oversaw design process from concept, proto development to fitting on 4 annual collections and collaboration projects - Bridal & Separates FW18 to SS20 at Bridal Fashion Week, Womenswear SS18 to FW19• Managed in-house sample room to control sampling process for seasonal collections• Responsible for sketch & artwork realization, 3D draping, presentation and international fabric sourcing• Expanded fabric supplier networks and design opportunities by initiating and being solely responsible for the sourcing trip to Shanghai Intertextile tradeshow and PremiereVision Paris• Maintained effective liaison with the pattern-making and sewing, production and sales & marketing teams and external vendors to ensure efficient delivery window• Lead photographer for Behind-the-Scene for Bridal Tokyo Campaign Shooting

Hong Kong

• Achieved in designing FW16, SS17 and FW17 Mademoiselle collection with over 90 styles per season with 94% buy adoption rate to sell globally in HK, Taiwan and Singapore• Evolved the brand with modern design that led to 83% average sell-through• Managed the design team in tech pack creation, trend analysis, souring direction, sampling, fitting till pre-production stage• Co-hosted buyer meeting, lookbook shooting styling, FW16 fashion show preparation and sales training

Hong Kong Celebrity And Contemporary Selected Retailer

• Led design team in concept development, tech pack creation, sample fitting and flat-drawing presentation for in-house womenswear brand to showcase in SS16 and FW16 Paris Fashion Week • Solely managed 6 project critical pathways from design, sourcing, sampling, costing to production• Designed for multi-product categories including woven, knitwear, jersey, denim and accessories• Combined licensing design with contemporary womenswear by developing prints, embroideries and embellishments for Sanrio Japan and Disney Mickey Mouse and Snow White

London, United Kingdom

• Assisted in London Fashion Week Show preparation and sampling included pattern cutting, hand-stitching, model casting, press invitation, photo-shooting and sales event• Supervised a team of 3 on SS15 lookbook and salesbook from photo-editing to publishing for launching world-widely included VOGUE.COM and WomensWearDaily (WWD)

Swedish Based Hong Kong Design House

• Managed from design creation to bulk production process for 8 EU accounts included tech-pack creations, proto to shipment samples approval, fabric sourcing, fittings, color lap-dip and labelling from SS13 to SS15• Negotiated with vendors on production issues to achieve on-time delivery and increased profit by 32%

Swedish Based Hong Kong Design House

• Developed a collection for Swedish new label of cocktail and party dresses with 70% adoption rates• Promoted as permanent staff as Fashion Design and Merchandising Trainee

Central Saint Martins

• Couture Bridalwear • Draping Womenswear Design • Fashion Design Intermediate

Masterclass Haute Couture Broderi

• Tambouring techniques and framing • Realization of tambouring motif using metallic thread, silk thread, beadings and sequins

Bachelor Of Art (Hons), Fashion And Textile Design

• Vincent & Lily Woo Trust Student Scholarship 2011 • Overseas Exchange Scholarship 2011

Swedish School Of Textiles, Bachelor Exchange Program In Fashion Design

• Swedish Local Newspaper Interview – Borås Tidning