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Sofia Yip Email & Phone Number
Head of Brand and Gen Z Lab APAC Lead
at
Edelman
1 work email found
@edelman.com
1 phone found area 800
LinkedIn matched
✓ Verified Jul 2026
4 data sources
Profile completeness 100%
Current company
Role
Head of Brand and Gen Z Lab APAC Lead
Location
Hong Kong, Hong Kong Sar, United States
Company size
Who is Sofia Yip? Overview
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Quick answer
Sofia Yip is listed as Head of Brand and Gen Z Lab APAC Lead at Edelman, a with 6823 employees, based in Hong Kong, Hong Kong Sar, United States. AeroLeads shows a work email signal at edelman.com, phone signal with area code 800, and a matched LinkedIn profile for Sofia Yip.
Sofia Yip previously worked as Head of Brand & Gen Z Lab APAC Lead at Edelman and Director at Edelman. Sofia Yip holds Bachelor Of Social Science, School Of Journalism And Communication (Minor: Gender Studies) from The Chinese University Of Hong Kong.
Company email context
Email format at Edelman
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{first}.{last}@edelman.com
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Profile bio
About Sofia Yip
I believe in the power of storytelling in problem-solving and business transformation. I’ve worked with clients including Airport Authority Hong Kong, HSBC, West Kowloon (m+, Hong Kong Palace Museum), MTR, Tencent/WeChat, ZTE, Dairy Farm, Swire Properties, Shangri-La, LinkedIn, Lenovo, MetLife, SmarTone, livi Bank, Cisco, Schneider Electric, etc. Let's get in touch: sofia.yip@edelman.comAwards: * 40 Under 40, APAC, 2024 - Campaign Asia * Women to Watch 2021, APAC - Campaign Asia * ‘Rising Star of the Year’ - PR Awards Hong Kong 2015, Marketing Interactive * ‘Young PR Professional of the Year’ - Finalist - PRWeek Awards Asia 2015, Campaign-Asia * Integrated PR/marketing campaign awards included: PRWeek Awards, PR Awards HK, Kam Fan AwardsAreas of specialty: Integrated comms & marketing, cross-cultural storytelling (based in Beijing in 2018-19)/ global communications, corporate reputation, issue & crisis management, business transformation, multi-stakeholder engagement Areas of interest: Chinese tea (Certified Tea Master), writing, youth and women's empowerment
Listed skills include Management, Digital Media, Public Relations, Crisis Communications, and 10 others.
Current workplace
Sofia Yip's current company
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Edelman
11 roles
Sofia Yip work experience
A career timeline built from the work history available for this profile.
Head Of Brand & Gen Z Lab Apac Lead
CurrentAwards:* 40 Under 40, APAC - Campaign Asia, 2024
Jul 2022 - Present
Aug 2021 - Jun 2022
Client Service Director
May 2019 - Aug 2021
Adjunct Lecturer - Journalism & Communication
Current
Jan 2022 - Present
Deputy Chairperson, Board Of Directors
Aug 2022 - Aug 2023
Board Of Directors, Co-Chair - Education & Mentorship
Aug 2021 - Aug 2022
Director, Beijing
Led and contributed to the growth of Technology & Corporate teams in Hong Kong and Beijing offices. Co-managed Hong Kong office in driving revenue growth, operational efficiency, and service transformation, contributing to a 30% revenue growth YoY.
Sep 2018 - Apr 2019
Director, Head Of Technology & Corporate, Hong Kong
Co-managed Hong Kong office in driving revenue growth, operational efficiency, and service transformation, contributing to a 30% revenue growth YoY. Led and contributed to the growth of Technology & Corporate practices in Hong Kong office. Productized new “Corporate Services” to extend the firm’s core competency beyond product PR - services include corporate reputation, stakeholder engagement, executive positioning, crisis management, and social purpose. Led media training for senior executives in Hong Kong/ Greater China.
Apr 2017 - Apr 2019
Senior Manager
Drove communications programs for companies to achieve their business goals. Global and regional client portfolio: leading Tencent/ WeChat, ZTE global PR hub, LinkedIn teams. Led quality programs for HK office - HK Quality champion of Edelman global quality program - developed and led internal training. Edelman's APACEMA delegate to International Women's Forum Cornerstone Conference in Tel Aviv in 2016.
Sep 2014 - Feb 2017
Senior Executive - Manager
Jul 2012 - Aug 2014
Team & coworkers
Colleagues at Edelman
Other employees you can reach at edelman.com. View company contacts for 6823 employees →
TD
Tom Duggan
Colleague at EdelmanLondon, England, United Kingdom
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JP
Janey Peterman
Colleague at EdelmanHouston, Texas, United States
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CC
Christie Chong
Colleague at EdelmanGreater Vancouver Metropolitan Area, Canada
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佐
佐贺子
Colleague at EdelmanSingapore
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PM
Palak Makheja
Colleague at EdelmanGurugram, Haryana, India
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AS
Ayaan Sengupta
Colleague at EdelmanGurugram, Haryana, India
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MB
Matt Bishop
Colleague at EdelmanMiami Beach, Florida, United States
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JK
Jessica Kelly
Colleague at EdelmanToronto, Ontario, Canada
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HA
Hussein Alrzaf
Colleague at EdelmanRiyadh, Saudi Arabia
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ND
Nadia Din
Colleague at EdelmanLondon, England, United Kingdom
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Tom Duggan
Colleague at EdelmanLondon, England, United Kingdom
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JP
Janey Peterman
Colleague at EdelmanHouston, Texas, United States
View →
CC
Christie Chong
Colleague at EdelmanGreater Vancouver Metropolitan Area, Canada
View →
佐
佐贺子
Colleague at EdelmanSingapore
View →
PM
Palak Makheja
Colleague at EdelmanGurugram, Haryana, India
View →
AS
Ayaan Sengupta
Colleague at EdelmanGurugram, Haryana, India
View →
MB
Matt Bishop
Colleague at EdelmanMiami Beach, Florida, United States
View →
JK
Jessica Kelly
Colleague at EdelmanToronto, Ontario, Canada
View →
HA
Hussein Alrzaf
Colleague at EdelmanRiyadh, Saudi Arabia
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ND
Nadia Din
Colleague at EdelmanLondon, England, United Kingdom
View →
1 education record
Sofia Yip education
-
The Chinese University Of Hong Kong
FAQ
Frequently asked questions about Sofia Yip
Quick answers generated from the profile data available on this page.
What company does Sofia Yip work for?
Sofia Yip works for Edelman.
What is Sofia Yip's role at Edelman?
Sofia Yip is listed as Head of Brand and Gen Z Lab APAC Lead at Edelman.
What is Sofia Yip's email address?
AeroLeads has found 1 work email signal at @edelman.com for Sofia Yip at Edelman.
What is Sofia Yip's phone number?
AeroLeads has found 1 phone signal(s) with area code 800 for Sofia Yip at Edelman.
Where is Sofia Yip based?
Sofia Yip is based in Hong Kong, Hong Kong Sar, United States while working with Edelman.
What companies has Sofia Yip worked for?
Sofia Yip has worked for Edelman, The Chinese University Of Hong Kong, Prhk, and We Communications.
Who are Sofia Yip's colleagues at Edelman?
Sofia Yip's colleagues at Edelman include Tom Duggan, Janey Peterman, Christie Chong, 佐贺子, and Palak Makheja.
How can I contact Sofia Yip?
You can use AeroLeads to view verified contact signals for Sofia Yip at Edelman, including work email, phone, and LinkedIn data when available.
What schools did Sofia Yip attend?
Sofia Yip holds Bachelor Of Social Science, School Of Journalism And Communication (Minor: Gender Studies) from The Chinese University Of Hong Kong.
What skills is Sofia Yip known for?
Sofia Yip is listed with skills including Management, Digital Media, Public Relations, Crisis Communications, Social Media, Marketing Communications, Corporate Communications, and Event Management.
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