Cara (Yiqing) Huang Email & Phone Number

Shanghai

Based in Xtream team responsible for Amazon DSP cross-border Amazon KA customer ads project management&advertising strategy-Responsible for ads launch& ads delivery status, meeting minutes; -Responsible for daily communication& KA clients managements; -Cooperation with Amazon Managers, operations managers, and responsible forthe daily needs of clients;-Responsible for analysis of DSP ads data, market research& insights, Amazon Marketing Cloud customized data… Show more Based in Xtream team responsible for Amazon DSP cross-border Amazon KA customer ads project management&advertising strategy-Responsible for ads launch& ads delivery status, meeting minutes; -Responsible for daily communication& KA clients managements; -Cooperation with Amazon Managers, operations managers, and responsible forthe daily needs of clients;-Responsible for analysis of DSP ads data, market research& insights, Amazon Marketing Cloud customized data analysis-Regularly review of ads data with clients including weekly meetings, quarterly reviews and annual reviews-Responsible for pitching new dsp clients (including local US clients), Sales KPl including other DSP advertising sites upsell, advertising agency operations, company SAAS platform;-KA clients experience: US Top sellers of Bedding category, US Top sellers of Solar Panel category, Top seller of lighting catefory, etc.(clients annual budget over 4 Million-5 Million dollars) Show less

Shanghai

- Digital Marketing Planner of China Paid Display Ad (WeChat/Weibo/LinkedIn/Toutiao/Tiktok/DSP)- Help International Clients do and set Programmatic Buy Ad in China Market (Hugo Boss/Allianz AWP/METRO/Melia/LHW/Frankfurt)- Financial Management for DFS HK Limited: Regulate both Shanghai office and HK office campaign status and financial status.

Shanghai

- Plan marketing activities on China Social Media e.g. Wechat& Webio; Conduct online and offline marketing activities -Maintain and manage existing clients - Cooperate with automakers to conduct marketing projects such as market research to help improve the products related to car industry in the future

Changning District, Shanghai, China

- Provided professional consulting services to clients based on Baidu Big Data - Researched and analyzed different industry market and provided industrial reports regularly - Forecasted market trend based on Internet users' behavioral statistics and provided product mix- Cooperated with each department to conduct ad. promotion plans - Visited clients with marketing plans and addressed their problems such as keyword optimization, Landing page optimization

Master Of Science (Msc), Marketing

Bachelor Of Business Administration (Bba), Business Administration