Cheryl Song work email
- Valid
Cheryl Song personal email
Cheryl is currently an analyst in market research, consumer insights and digital marketing area. She has diverse experience in marketing, consulting, market research, media and advertising. She is also an innovative data enthusiast and story-teller, able to transfer insights from data analysis into actionable recommendations with strong business acumen. She is a detail-oriented person and adaptable to fast-moving challenges and environments.Cheryl is a self-motivated quick learner with a great sense of responsibility. Beside technical tools, to take the duty and initiative is the most significant take away as for her during her past working experience. In order to implement a concept into completion, she pays crucial attention to detail and perfects skill-sets in a timely manner.Problem solver, story teller, team player and fast learnerIndustry: marketing research agency/healthcare/travel/technologySkill Set:1. Technical tools: R, SQL, Tableau, Stata, Python, Advanced Excel, PowerPoint, Access.2. Data Analytics: explanatory analysis, predictive modeling, ARMA model, machine learning (decision trees, naive bayesian classifiers, neural network), text analysis.3. Marketing Research: conjoint analysis, clustering analysis, factor analysis, segmentation and targeting, perceptual map, simulated test market, experiment, focus group.4. Statistics: linear/ logisitic/ polynomial regression models, hypothesis test, simulation and optimization.Contact via:Phone: (585)284-4238E-mail: cherylsong1102@gmail.com
-
Marketing AnalyticsSquare Oct 2022 - PresentSan Francisco, Ca, Us -
Senior Analyst, Marketing AnalyticsMasterclass Sep 2021 - Oct 2022San Francisco, California, Us -
Manager, Decision SciencesStarcom Apr 2021 - Sep 2021Chicago, Il, Us -
Senior Analyst, Decision SciencesStarcom Dec 2019 - Mar 2021Chicago, Il, UsClient - Healthcare/Pharma- Involved in full-funnel media plannings, advised on tactical media recommendations and campaign measurement plans- Collaborated with cross-functional teams to provide data solution for client’s database; Designed table structures for 20+ monthly data requests from multiple sources (DCM/Google Analytics/Google AdWords/Facebook); Streamlined ETL and QA process that largely boosted process competence and consistency.- Conducted deep-dive analysis to measure the impact of marketing campaigns on conversion lift- Built forecast model for media budgeting based on scenario analysis; Interpreted MMM/MTA results to help answer clients’ business questions; Suggested media budgeting that maximized ROI and cost efficiency.- Led monthly client meetings and presented data-driven solutions that optimized buying efficiency and effectiveness.- Streamlined new hire training process; Onboarded 5 new team members with necessary domain knowledge&internal tools.
-
Analyst, Advanced Analytics&InsightsStarcom Feb 2018 - Nov 2019Chicago, Il, Us- Designed and built interactive reporting dashboards in Tableau/DOMO to illustrate data trends in visuals for all channels (Digital/Social/Search/SEO/TV) and provided actionable insights that optimized campaign KPIs.- Built automation process with SQL/Tableau for routine work such as data collection and cleaning, metrics monitoring, and weekly reports, resulting in 50+ hours of productivity gains per week across the team.- Leveraged 3P data (ComScore/MRI) to identify target segments, conducted competitive studies to monitor competitors’ media mix across product portfolio, and provided recommendations on tactical strategies.Client - Novartis, Healthcare/Pharma; Alcon
-
Business AnalystXerox Jan 2017 - May 2017Norwalk, Connecticut, Us• Developed analytical framework and designed metrics, built multivariate regression models on customer satisfaction survey data to suggest the most influential driver of overall satisfaction(NPS,Net Promoter Score) using R.• Explored different consumers’ preferences by segmentation analysis, utilizing BI tool(Tableau) delivering verifiable and actionable client recommendations on customer service strategy;Tools: R/Tableau/Excel -
Pricing AnalystLidestri Food & Drink Jan 2017 - Mar 2017Fairport, Ny, Us• Analyzed Nielsen RMS data to characterize cross-purchase behavior and identify switching patterns among competitors.• Designed primary market research study and blind test to identify attributes influencing purchasing behaviors, built dynamic forecasting model to predict sales and suggested optimal pricing strategy. Tools: R/SQL/Tableau/Qualtricsskills: Market research/conjoint analysis/data management/survey design -
Business Analyst InternGe Healthcare Mar 2016 - Jun 2016Chicago, Us
Cheryl Song Skills
Cheryl Song Education Details
-
Central University Of Finance And EconomicsPublic Finance And Public Policy -
University Of Rochester - Simon Business SchoolM.S. In Marketing Analytics
Frequently Asked Questions about Cheryl Song
What company does Cheryl Song work for?
Cheryl Song works for Square
What is Cheryl Song's role at the current company?
Cheryl Song's current role is Marketing Analytics at Square.
What is Cheryl Song's email address?
Cheryl Song's email address is yi****@****mww.com
What schools did Cheryl Song attend?
Cheryl Song attended Central University Of Finance And Economics, University Of Rochester - Simon Business School.
What skills is Cheryl Song known for?
Cheryl Song has skills like Leadership, R, Social Media, Public Speaking, Data Management, Microsoft Powerpoint, Marketing Analytics, Data Analysis, Data Analytics, Market Research, Web Analytics, Business Analysis.
Free Chrome Extension
Find emails, phones & company data instantly
Aero Online
Your AI prospecting assistant
Select data to include:
0 records × $0.02 per record
Download 750 million emails and 100 million phone numbers
Access emails and phone numbers of over 750 million business users. Instantly download verified profiles using 20+ filters, including location, job title, company, function, and industry.
Start your free trial