Yiting (Emily) Ho Email & Phone Number

New Jersey, United States

New York City Metropolitan Area

New York, United States

• Analysis of Spotify's Top 50 Songs in 2021 Researched and examined Spotify music data sets. Analyzed and discovered patterns, spotted anomalies, and tested hypotheses with statistical and graphical representations.• Analysis of Real-Time Real Estate Market Insight in GeorgiaCollaborated with Haystack Ai to apply machine learning techniques, including PCA, K-Means Clustering, DBSCAN, and Hierarchical Clustering, to analyze the market. Joined with demographic features and geographic data maps to create groups that gave insight to investors and brokers for optimizing investment strategies.• Predict House Prices in Ames, IowaVisualized and applied multiple machine learning techniques on a high-dimensionality data set. Implemented ridge regression, lasso regression, random forest, and gradient boosting to model house price predictions with 95% accuracy.• 2022 New York Real Estate Market AnalysisCurated an in-depth descriptive analysis of the New York real estate market with multiple data sets. Researched, visualized, and analyzed how the pandemic and inflation have affected market trends, customer behavior, and price fluctuation.

Taiwan

Taiwan-based company principally engaged in the development, consignment and brokerage of real estate.• Researched, tracked, and interpreted data sets to assess potential clients, market trends, and ideal rates, and created and presented strategic marketing plans.• Collaborated with the engineering team, assessed data analysis, and developed data-driven strategies for media, advertising, and press content.• Conducted experiments including video campaigns, content programming, andmarketing events to test public engagement, attract new clients, and boost sales.• Oversaw project inspections and led sales seminars, ensuring projects were on track and that sales representatives were equipped with insights to attract clients.

New York, United States

• Assisted marketing manager in generating marketing plans, designing experiments for marketing campaigns.• Conducted experiments, video campaigns, and events to test public engagement, attract new clients, and boost reputation.• Studied market trends and created over 50 pieces of content for social media, website, and press releases with attention to SEO, keyword research, and content management system analytics.• Analyzed questionnaires and other forms of feedback, visualized data, and presented findings to the marketing manager, influencing teaching system enhancements and increasing retention.

New York

Data Science

Master Certificate Of Music Business, Music Business

Master'S Degree, Piano Performance

Bachelor'S Degree, Music