Yi Ting (Katie) Hsu Email & Phone Number

Santa Clara, Ca, Us

Palo Alto, California, United States

- Maintain data integrity in tools like Outreach, HubSpot and Salesforce, while implementing efficient workflows for streamlined operations- Devise, refine, and enhance prospecting plans using data insights to reach and engage potential clients effectively with tools like SalesIntel, Zoominfo, MediaRadar, etc.- Work closely with SDRs to align marketing efforts with sales goals, optimizing workflows for increased productivity.- Collaborate on developing and executing targeted B2B marketing strategies to drive lead generation and engagement.

- Launched and managed first Tiktok paid ad campaign and improved CTR by 25%, with highest email registration rate and lowest bounce rate among channels within a month. - Influencer Marketing: work with influencers on creating organic and/or whitelisting UGC creatives from scratch, launched 70+ partnerships with multiple videos getting over million views, using an average of $200/video cost.- Overlooked affiliate programs and SEO strategies - Improved email marketing open rate and CTR by 300+% and 400+% respectively.

Taipei City, Taiwan

- Facilitate and manage a marketing community on Discord- SEO content creation for furniture manufacturing and Epaper display companies overseas: 2000+ words per article with at least 5 keywords (english content)

A music copyright company with almost 15,000 songs released over 125 platforms around the world, currently has staffs and offices in Taiwan, Mainland China, and Malaysia. - Social media market monitoring - Up-to-date content creation: 200+ music video produced- Account managing with 33k followers accumulated- One single released

- Passed SIE - Participated in project and worked cross functionally on developing in-app, interactive educational features, using Figma for UI/UX design- Shadowed with CX and marketing teams using Salesforce for customer support

- Facilitated the launching for blog during website renovation and,- Worked on increasing international exposure by seeking possible online channels to publish our design works. - Worked on articles editing and social media accounts managing and,- Participated in UX/UI design and SEO research.

- Hold school wide monthly and seasonal events, including school mixers, food gathering, annual singing contests, just to name a few.- Managed committee's budget allocation and expenditures reimbursement.- Participate in the school's annual budget allocation for over 1 million dollar.

- hold monthly and seasonal events including BBQ gatherings, Chinese New Year celebration, working information sessions, just to name a few.- As a non-profit organization, we paid close attention to budget managing and seeking sponsorship opportunities.

Essay tutoring for students from various ages and backgrounds (customized one-on-one and drop-ins)

- Hold community events such as, overnight orientation camps, senior farewell parties, talent shows, Sociology camps for high schoolers, just to name a few.- Partnership with different departments and school for off-campus social events. - Managed yearly budget allocation, expenditures reimbursement, and performance report

A student association under Jesuit Mission Office that overlooks and trains students and officers across 19 departments. At JMOSA, there is no titles or positions; we run and decide through consensus.

- Looked for partnerships with local business to provide working opportunities for foreign volunteers and interns

Bachelor'S Degree, Marketing, 3.8

with a minor in Economics

Associate Of Arts - Aa, Economics, 3.92

Activities and Societies: President of Taiwanese Student Association Chair of Diversity and Events committee in De Anza Student Body

Sociology