Yiwei He Email & Phone Number

United States

Tasked to research current affiliate marketing platforms in the U.S., discover feasible solution for localization of collaborating affiliate marketing model to the U.S. market Conducted comprehensive and in-depth research on affiliate marketing platforms in the U.S., including user interviews, problem insights and analysis to identify user needs and determine the direction for product localization strategies. Developed and presented strategic solutions to stakeholders, securing buy-in and aligning cross-functional teams on a unified design direction Designed and produced low-fi prototype for the concept, conducted usability testing and net promoter score test, delivery has successfully pushed project to progress to the design and development stage

Winnsboro, South Carolina, United States

Responsible for conducting user studies to identify the pain point of the data transfer and communication processes, optimizing the warehouse supply chain process, and implemented improvement plans that increased stakeholder satisfactionEstablished a centralized data reservoir to collect, store, and analyze data from multiple touchpoints, empowering Cross-Functional team collaboration, improving communication efficiencyDeveloped and implemented a project to automate the process for logistic scheduling, increasing efficiency by 50% and eliminating errors

Dallas, Texas, United States

Led user research initiatives for a mobile AR application, conducting interviews, surveys, and usability testing to identify user pain points and preferencesDeveloped wireframes and prototypes in Figma based on data analysis, refining designs through iterative testing and user feedbackCollaborated with cross-functional teams to design a VR notification solution, improving situational awareness while maintaining immersion.Delivered key outputs, including user personas, task flows, and low-fidelity prototypes, based on research and literature reviews on presence and immersion.

Iowa, United States

Responsible for leading process reviews against internal systems by conducting user interviews to uncover needs and pain points, designed and managed the implementation of solutions that improved user experience and system efficiency.Partnered with stakeholders and software engineers to assess and redesign the methods for performance reviews across international branches, resulting in an 80% improvement in performance report efficiency.

Gained critical insights on quant science and operations captured from in-depth research and interview with renowned equity analysts.Expanded knowledge of future system development while defining and utilizing a well-structured case-based interview methodology.Adapted the 5S process to streamline data collection for the marketing report preparation, boosting process efficiency by 80%.

Master Of Engineering - Meng, Human Factors Engineering, 3.7

Associate Of Science - As, Industrial Engineering