Yiwei Lin Email and Phone Number
👋 A creative product designer: I designed 5 products from 0 to 1, contributing to sectors such as AI-powered talent management, AI-powered landscape, creator marketplaces, auto apps, and financial education at uxPie, Astoria.AI, and TD Bank.💫 A complex problem solver: I crafted 2 brands from scratch, and developed websites and marketing strategies, as a start-up founder and marketing design director. 🌿 A passionate experimenter: I honed my aesthetic senses and ability to communicate design effectively in the 8-year cross-disciplinary design journey.😼 An artful team player: I enjoy drawing illustrations of people I worked with to celebrate our connections!
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Lead Product DesignerVsdesign Jan 2023 - PresentSeattle, Washington, United States
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Terminal PlannerMerchant Aviation, A Groupe Adp Company Jul 2023 - PresentSummit, New Jersey, United States -
Lead Product DesignerDecori Nov 2023 - Nov 2024 -
Product DesignerGeward Jun 2023 - Aug 2024Philadelphia, Pennsylvania, United States -
Co-Founder & Product Design LeadRab Lab Feb 2022 - Aug 2024Philadelphia, Pennsylvania, United States- Led the design team in developing the official website, and collaborated closely with the technology team and engineers to ensure a seamless build.- Developed business strategies, and implemented primary customer research with a focus on creating smart building systems.- Created the visual branding and business assets, and engaged in MIT Sandbox, UPenn VIP-C, and Harvard I-lab.- Produced high-quality pitch decks to showcase the design to clients and investors and got 10k funding from MIT. -
Graduate Student Ux ResearcherTd Jan 2023 - May 2023Philadelphia, Pennsylvania, United StatesSponsored Project by TD Bank & UPenn- Collaborated cross-functionally with TD Bank stakeholders, designers, and engineers, defining clear project goals and measurable success metrics for a customer-centric initiative.- Conducted a financial education knowledge and performance study, interviewing 9 individuals aged 20-30 for 90 mins each, leveraging observation and projective methods for in-depth insights.- Developed "Prosperity Pathways," a financial empowerment platform in alignment with TD Bank's mission.- Delivered key features such as real-world prizes and personalized milestone tracking and to boost user engagement. -
Product DesignerUxpie Feb 2022 - Sep 2022- Conducted thorough market research, facilitated 10 user research sessions, and performed 8 usability testing sessions to inform design decisions and iterations.- Worked on the user journey definition, wireframe, visual design, and interactive prototype, undergoing more than 10 iterations for optimal user experience. -
Product DesignerAstoria Ai Jun 2022 - Aug 2022- Led the UX team of 3 to build the product structure, information architecture and visual library.- Designed the career path feature, and produced prototype animation to test the market, which help company receive 300+ subscriptions.- Collaborated with cross-functional team (product managers, content strategist, and ux writers), planned UX team work, and documented design specifications.- Communicated conceptual ideas, detailed design, and design rationale verbally and visually. -
Marketing Design DirectorU8 Jun 2021 - Aug 2022Remote- Established a distinct visual identity for the brand, and made publicly a suite of business assets such as logos, color schemes, posters, and souvenirs.- Led visual assets design for the 2021 Annual Conference, and 2020 “Changing World Lecture series”, totaling 11,000,000 audiences attended.- Ensured visual consistency across all promotional materials and event collateral, while participating in user growth research to fortify brand recognition and impact. -
Design InternRemix Studio Mar 2021 - May 2021Remote- Conducted user research and analysis on site culture, design trends and user feedback, using GIS and on-site investigations.- Collaborated a cross-functional team with planners, project managers, landscape designers and civil engineers to ideate and implement a comprehensive master plan and cluster strategy.- Developed user-centric design and planning concepts, crafted visual aids and renderings using Illustrator and Photoshop, and created intuitive and interactive presentation slides in InDesign, ensuring clear communication of design decisions and ideas. -
Design InternShenzhen Guangtai Architectural Design Jun 2020 - Sep 2020Shenzhen, Guangdong, China- Produced 3D models in Rhino, and designed drawings such as the plan, elevation, facade, and renderings with Adobe suite.- Supported client meetings with preparation of presentation files, aligning design solutions with user needs and business goals.
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Co-Founder & Product Deisgn Director“Maker” Cultural And Creative Product Lab Nov 2018 - Mar 2020Xi'An, Shaanxi, China- Organized the research & design team, and designed more than 30 products, including mouse pads, notebooks, bookmarks, etc.- Directly collaborated with stakeholders to ensure premium quality for products and created promotional content on social media.- led the marketing strategy, planning 2 concerts and salons to sell the products, including more than 500 audiences.
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Design InternFarchitect Mar 2019 - May 2019Xi'An, Shaanxi, China- Created design strategy for wharfs, made 3D models and draw renderings.- Contributed to the development, organization, and distribution of design assets including style guides, pattern libraries, and project description files, promoting consistency and effective communication across teams.
Yiwei Lin Education Details
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Business -
Landscape Architecture -
Integrated Product Design
Frequently Asked Questions about Yiwei Lin
What company does Yiwei Lin work for?
Yiwei Lin works for Vsdesign
What is Yiwei Lin's role at the current company?
Yiwei Lin's current role is Strategic Designer | Integrating UX, Visuals & Marketing for Innovation.
What schools did Yiwei Lin attend?
Yiwei Lin attended The Wharton School, University Of Pennsylvania, University Of Pennsylvania, Xi'an University Of Architecture And Technology (Xauat).
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