Yiwei Lin Email & Phone Number

Hartford, Ct, Us

Seattle, Washington, United States

Summit, New Jersey, United States

Philadelphia, Pennsylvania, United States

Philadelphia, Pennsylvania, United States

- Led the design team in developing the official website, and collaborated closely with the technology team and engineers to ensure a seamless build.- Developed business strategies, and implemented primary customer research with a focus on creating smart building systems.- Created the visual branding and business assets, and engaged in MIT Sandbox, UPenn VIP-C, and Harvard I-lab.- Produced high-quality pitch decks to showcase the design to clients and investors and got 10k funding from MIT.

Philadelphia, Pennsylvania, United States

Sponsored Project by TD Bank & UPenn- Collaborated cross-functionally with TD Bank stakeholders, designers, and engineers, defining clear project goals and measurable success metrics for a customer-centric initiative.- Conducted a financial education knowledge and performance study, interviewing 9 individuals aged 20-30 for 90 mins each, leveraging observation and projective methods for in-depth insights.- Developed "Prosperity Pathways," a financial empowerment platform in alignment with TD Bank's mission.- Delivered key features such as real-world prizes and personalized milestone tracking and to boost user engagement.

- Conducted thorough market research, facilitated 10 user research sessions, and performed 8 usability testing sessions to inform design decisions and iterations.- Worked on the user journey definition, wireframe, visual design, and interactive prototype, undergoing more than 10 iterations for optimal user experience.

- Led the UX team of 3 to build the product structure, information architecture and visual library.- Designed the career path feature, and produced prototype animation to test the market, which help company receive 300+ subscriptions.- Collaborated with cross-functional team (product managers, content strategist, and ux writers), planned UX team work, and documented design specifications.- Communicated conceptual ideas, detailed design, and design rationale verbally and visually.

Remote

- Established a distinct visual identity for the brand, and made publicly a suite of business assets such as logos, color schemes, posters, and souvenirs.- Led visual assets design for the 2021 Annual Conference, and 2020 “Changing World Lecture series”, totaling 11,000,000 audiences attended.- Ensured visual consistency across all promotional materials and event collateral, while participating in user growth research to fortify brand recognition and impact.

Remote

- Conducted user research and analysis on site culture, design trends and user feedback, using GIS and on-site investigations.- Collaborated a cross-functional team with planners, project managers, landscape designers and civil engineers to ideate and implement a comprehensive master plan and cluster strategy.- Developed user-centric design and planning concepts, crafted visual aids and renderings using Illustrator and Photoshop, and created intuitive and interactive presentation slides in InDesign, ensuring clear communication of design decisions and ideas.

Shenzhen, Guangdong, China

- Produced 3D models in Rhino, and designed drawings such as the plan, elevation, facade, and renderings with Adobe suite.- Supported client meetings with preparation of presentation files, aligning design solutions with user needs and business goals.

Xi'An, Shaanxi, China

- Organized the research & design team, and designed more than 30 products, including mouse pads, notebooks, bookmarks, etc.- Directly collaborated with stakeholders to ensure premium quality for products and created promotional content on social media.- led the marketing strategy, planning 2 concerts and salons to sell the products, including more than 500 audiences.

Xi'An, Shaanxi, China

- Created design strategy for wharfs, made 3D models and draw renderings.- Contributed to the development, organization, and distribution of design assets including style guides, pattern libraries, and project description files, promoting consistency and effective communication across teams.

Cross Registration, Business

Master'S Degree, Landscape Architecture

Certificate, Integrated Product Design

Bachelor'S Degree, Architecture