· Assisted in user research for Helo (a social app for Indonesia and Brazil markets), including: material collection, questionnaire design and data analysis, user interviews, focus group interviews, usability testing, and report writing· Conduct Helo's "Bonus Task Optimization" user research project, deeply involved in cross-country and cross-team collaboration, wrote usability test outlines and conducted 2 English training sessions for local teams to complete the research; designed and distributed the questionnaires, wrote quantitative research reports every two weeks, and assisted the user growth team to iterate and update the product feature· Worked with product, operation, design teams and external market research company to participate in 7 user research projects, including user profile research, user product experience, content ecology/satisfaction monitoring

• Supported ByteDance inbound business strategies, assisted with Douyin’s branding ads product, output 2 pitch decks to assist the global sales team and updated the English version of the new product and rate card on a monthly basis• Participated in global B2B marketing campaigns including Ocean Engine’s official website building, Douyin Europe online webinar, email direct marketing and updated Douyin’s official LinkedIn and Facebook accounts, etc.• Conducted research on overseas and China domestic key industries, gathered the latest trends and relevant information on China's market, drafted four market insight reports, completed creative newsletters on Douyin bi-weekly & engaged in over 20 overseas case studies and ad product vertical solutions

• Participated in global public opinion consulting and communication effect assessment services for governments, media and enterprises, applied Excel, SPSS and Tableau for data cleaning, analysis and visualization• Assisted with the quantitative research of 3 projects, including "Climate Communication", "Energy Issues of Five SEA Countries" and "Evaluation of International Communication Effect of Global Times"

• Assessed the development of China’s media convergence market, leveraged Excel to analyze 5 months of data concerning digital media issues from China’s bidding platforms, and applied Tableau and Python for data visualization• Conducted desk research by collecting information related to media enterprises and applied SPSS to analyze the bidding data, and submitted multiple internal China media convergence analysis reports