• Part of the RAA (Reporting, Analytics, and Attribution) team, contributing to the design and development of our Reporting tool, an internal platform featuring Pivot tables and data visualization for Account managers and select clients.• Focus on end-to-end product development. Help deliver high traffic, high visibility work of the highest quality.• Leverage Figma to craft high-fidelity design mockups and prototypes, ensuring the seamless visualization of product ideas.• Play a crucial role in nurturing and enhancing our internal design systems and pattern libraries, contributing to the overall cohesiveness and efficiency of our design processes.• Collaborate with Engineering and Product teams closely to draw the roadmap for the future of the company.

Passionate about UX design education and mentoring the next generation of designers at NYU's Integrated Design & Media (IDM), School of Engineering. Sharing industry expertise, guiding hands-on projects, and fostering creative problem-solving. Engaging students in the principles and practices of User Experience Design for real-world impact.

• Responsible for designing and producing digital assets in support of E-commerce website A/B testing and web optimization tactics across 7 brands. • Design product features that meet the needs of the users and business requirements through UX/UI design, business strategy, data analysis, and prototypes. • Develop rapid prototypes for usability testing. • Maintain and constantly iterate to improve on the website based on the A/B testing result and user feedback. • Manage initiatives based on overall optimization roadmap in support of key KPIs.

• Work across multiple facets of design, including wireframe, mockup, interaction design, product, and rapid prototyping.• Take part in collaborating on blockchain technology, and designing the UI and UX for the dxDigital’s application-layer products. • Work directly with executives in product development, marketing strategy, business development.

• Redesign the UX/UI for the Cabiy website and mobile responsive design• Ideating and testing possible solutions that aim to solve business and user needs• Designing and delivering user flows/user journeys, wireframes, clickable prototypes and mockups optimized for a wide range of devices and interfaces.• Creating a visual design language for the product design, including brand logo, and the style guide

• Redesign the UX/UI for the personal trainer Michael Maloney business website.• Collaborating with the client to craft a custom website and developing the brand visuals.• The redesign helps increase the submission for training inquiry submission.

• Redesign the UX/UI and maintain the website• Designing marketing assets for social media channels including Instagram and Facebook • Creating and implementing social media strategies to raise the overall profile of the Sky Health NYC brand

UX Design Course, Co-Teaching technical and design workshops with Professor Dana Karwas• Preparing and researching for class documents such as lectures, readings as well as giving students constructive critique and feedback • Hosting design workshops on prototyping softwares: Axure, InVision• Being the point person and producer for the class client project with Microsoft (Inclusive Design Team)• Communicating with students, grading assignments for 40 students

Developed the marketing plan for an innovative photo-sharing platform, including using analynic tools like Google Analytics andMixpanel, which increased 40% of the registered users.• Managed promotion on several social media including, Facebook, Twitter, Tumblr, and Instagram, which helped gainning moretraffic of the Website.• Composed advertisement contents and website contents such as the About and Terms for the website.• Conducted user research through in-depth user interview. Had been in contact with more than a hundred photographers around theworld, which helped the team know the users better and created a better Beta version.