• Led the company’s brand, visual identity, and website, enhancing user experience and showcasing key programs, aligning with SDG’s principles. Developed a new logo and cohesive brand identity. Created a streamlined homepage and audience-specific landing pages and improved content organization for straightforward, intuitive navigation.

Led a groundbreaking international art campaign using satellite technology, featured in exhibitions across Shanghai, Paris, and Beijing, achieving 10 partnerships and 100M+ engagements.

•Developed a fully immersive, user-customizable 3D virtual space for real estate agents/PMs and renters. Led design efforts and timeline for the Pre-seed MVP, including Information Architecture and wireframes. •Collaborated with engineering, marketing, and co-founders to drive user research and market analysis and create a comprehensive competitor analysis to focus on finding the Precise product and market positioning. Spearheaded the brand development, visual identity, and web design using Figma and Framer.

Responsible for leading all artistic and technological aspects of new media visual presentations. This includes, but is not limited to, the creation of static main visual designs and animation. My mission is to merge the legendary equine art of Xu Beihong with cutting-edge equestrian sports, transforming traditional visuals into a dynamic, three-dimensional experience that transcends both time and space. This approach not only showcases the spirit of innovation inherent in equestrian sports but also amplifies the global impact of equestrian culture. Through this blend of art and technology, we aim to captivate a global audience, bridging the worlds of sports, art, and culture in an unprecedented way, resulting in over 500M impressions and 2100+ shows.

🌿 Revitalizing EasTrail: Enhancing User Experience through DesignInnovated real-time trail usage solutions, informed by 1000+ user surveys, designing wireframes, and mockups, and conducting usability tests that significantly enhanced trail safety and usability.

• Spearheaded a Jumpstart community crowdfunding initiative and volunteered a silent auction gala for the BIPOC community, boosting funding by 50%. Defined inclusive UX designs by leveraging data analysis for 10,000+ BIPOC community members.• Led influential digital marketing campaigns for emerging BIPOC start-ups, catalyzing a surge of 40% in web engagement and bolstering social media activity by 25%.

Developed an AI-driven wearable for muscle imbalance, recognized among the top 16 in the Microsoft Imagine Cup for AI & LLM innovation, achieving a 92.5% user satisfaction rate.

• Architectured and executed pioneering UX/UI methodologies for advanced 2.5D web platforms, by using Sketch to wireframe and rapid prototype, propelling user adoption rates by a remarkable 35% across globally recognized organizations.• Orchestrated a transformative UX/UI overhaul for THU Zhuang Shi Magazine and BOE's OA portal, enhancing 20+ user-centric service modules and refining visual dynamics, positively influencing over 10,000+ users, substantiated through 3+ rigorous usability assessments and iterated processes with the latest design trends.

• Championed a user-centric redesign of Meituan Waimai's ordering interface, employing heuristic evaluations and iterative prototyping to enhance visual clarity, intuitiveness, and user engagement. Utilized persona mapping and user feedback to ensure alignment with user needs, resulting in elevated platform satisfaction metrics.

Designed and developed the AI-powered Chess Human-Computer Duel.Took the lead in interaction and visual design for the Weiqi robot.Delved deeply into leveraging artificial intelligence for chess gameplay.This project was honored with a selection for the 70th-anniversary achievement exhibition of China.

Tencent UX Research Intern - Summer 2019: Smart Bus Riding Experience SystemDuties:Conducted user research to identify commuter needs.Analyzed feedback from surveys and user tests.Collaborated with product and design teams to refine system features.Assisted in prototype testing for improved user experience.Achievements:Developed commuter personas based on data.Suggested and saw several key UX improvements implemented.Led a presentation highlighting user-centered design insights.

Unity development and UX design for the VR experience area of Calligraphy Design and Life. Took charge of Visual and Spatial Design of the area.

Omni-directional Adaptive Star Robot Development:Spearheaded the research and development of a versatile, spherical robot.Oversaw product, interaction, and mechanical design aspects.Contribution and Realization:Pioneered innovative concepts, device design, and theoretical analysis.Employed 3D printing technology to craft the final models, subsequently validating their multifunctional capabilities.