Yiyun Tu Email & Phone Number

New York, NY, US

• Mitigated client risk by 25% through refining a data-driven market-entry and value proposition plan that ensure stronger market alignment based on the targeted market and competitive research regarding the industry.
• Enhanced financial model reliability by 70% through Excel scenario analysis and SWOT analysis, strengthening the credibility of revenue stream and cost assumptions to support data-driven strategic planning.
• Enhanced the alignment of client solutions by 15% through consistent client communication, understanding urgent client needs and pain points, and developing project guideline tailored to client’s specific dilemmas.

Washington DC-Baltimore Area

• Achieved a 15% increase in profit margins for client with supply chain analysis using a top-bottom approach from evaluating product, cost flow, industry trends, competitors, and financial performance.
• Expanded client’s social media presence and reach by expected 4% through elevating client’s online presence by evaluating click-through rate, conversion rate, website traffics and return on advertising investments.
• Mitigated client’s internal researching error risk by providing advanced data visualization solutions such as Tableau to enable data-driven strategic decision-making and minimize user errors.

Hangzhou, Zhejiang, China

• Increased 10% sales by cataloging potential high-demand retail clothing units through a comprehensive qualitative and quantitative analysis of consumer preferences, industry trends, and sentiment analysis of customer.
• Enhanced future profitability by forecasted 2% through devising comprehensive reports by benchmarking current existing product data, such as style and prices via interactive Power BI dashboards.
• Boosted team productivity by 20% through upgrading a comprehensive clothing database in PostgreSQL with ETL to streamline searching process, automate low-value tasks, and enhance overall user experience.

China

• Grew search engine and social media traffic by 23% through optimizing keyword and hashtag algorism and reorganizing search results by using advanced R coding languages.
• Promoted client’s exposure by an expected 6% through effective paid search strategies, supported by data analysis A/B testing to validate the effectiveness of paid search compared to other methods such as direct search.
• Strategized search engine optimization by developing digital campaigns, identifying key hashtags using SEMrush, evaluating hashtags with semantic tree via RStudio, and tracking performance with Google Analytics.

West Lafayette, Indiana, United States

• Increased clients' business inquiries by 30% by applying cross-channel marketing strategies through creative social media campaigns created by InDesign and Photoshop and strategic collaborations with local businesses.
• Improved 20% customer reach by implementing go to market plan, and attracting in-person visits through effective digital marketing with customer related topics for social media content.
• Enhanced sales enablement by 10% through conducting consistent Customer Service based on the Customer Relation Management (CRM) strategies, supporting client risk management and strategic initiatives.

Bloomington, Indiana, United States

- writing the over 10 publicity documents, and manual over 20 visual designs.

• Directed a team to operate multiple social media platforms, grew followers by 20% in total during the tenure
• Created promotional contents such as video and poster, utilizing tools such as Capcut, Canva, Photoshop and etc.
• Supervised the social media reaction, formulate customized social media operation plan for organization

Cooperate with the company to promote the IUB campus, engaged in writing script，shooting video, market research and other work.

Master Of Science - Ms, Business Analytics In Risk Management

Bachelor Of Business Administration - Bba, Marketing, 3.724/4.0

3.64/4

Activities and Societies: JV basketball team | Orchestra | International club | Tutoring group