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Allow me to take you on a journey through my world as the driving force behind ARTiSTORY's rise in the global art and cultural IP licensing industry. With over two decades of experience, I have honed my expertise in crafting comprehensive licensing programs for world-renowned art and cultural organizations. 🌍🎨🚀 The Birth of ARTiSTORY:In Jan 2021, I embarked on a thrilling adventure, establishing ARTiSTORY in Singapore and quickly expanding its presence to the UK and the US. My mission was clear: to revolutionize the art and cultural IP licensing sector on a global scale. Thanks to a talented global team, ARTiSTORY has forged exciting collaborations with Direct-to-Consumer (DTC) brands and global retailers, bringing art-inspired merchandise to life. From TOMs and Cariuma to Ruggables and the Singapore Fairmont Hotel, the list of clients speaks volumes about ARTiSTORY ability to create successful licensing programs. ✨🤝🏆 A Decade of Licensing Triumphs:Over the past decade, I have secured master license rights for an impressive array of top-tier museums and cultural organizations worldwide. From the National Gallery (UK) and the British Library to the Museum of Fine Arts, Boston, and Centre Pompidou (France), the partnerships span the globe. The IP portfolio also includes collaborations with the National Palace Museum (Taiwan), Cambridge University and Museums, Thyssen-Bornemisza National Museum (Spain), Benaki Museum (Greece), and Dunhuang (China), among others. 🌐🎭💡 The Alfilo Brands Era:Before founding ARTiSTORY, I was the founder and CEO of Alfilo Brands. Under my leadership, the company developed groundbreaking licensing and retail programs with iconic institutions such as the British Museum, the MET, Museum of Fine Arts, Victoria & Albert, and BBC Earth. My innovative approach resulted in award-winning licensing programs across a staggering 20+ product categories, elevating the presence of these institutions in Greater China's online, retail, and immersive spaces. 🏆🛍️I invite you to be inspired by my incredible journey and discover how my vision has shaped the future of art and cultural licensing on a global scale! 🌍✨
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Co-FounderA Bit Of Art LlcChapel Hill, Nc, Us
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Founder And CeoArtistory Jan 2021 - PresentRaleigh, North Carolina, UsEmpowered by a “disruptive” master licensing business model, diversified IP portfolios consisting of the world’s top art and cultural icons, advanced IP asset development capabilities, and unique storytelling capabilities, the founding members of ARTiSTORY are building a global IP licensing powerhouse in Singapore, UK/EU and North America. -
Founder And Board MemberAlfilo Brands Apr 2013 - PresentShanghai, China, Cn -
Founder, Ceo And ChairmanAlfilo Brands Apr 2013 - Dec 2020Shanghai, China, CnALFILO BRANDS is a consumer product company with an exclusive license to leading European and American art and cultural IPs. Equipped with in-house IP asset development, merchandise development, and retail operation, ALFILO BRANDS has been delivering quality licensing programs since 2013. I am proud to secure the multi-year exclusive rights to the British Museum, V&A, Museum of Fine Art Boston, National Gallery, London and BBC Earth in Greater China.
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General Partner Of Sipic SingaporeSipic Singapore Jan 2021 - Dec 2023Sinofaith Intellectual Property Investment Company Pte Ltd, in short form - SIPIC SG, is an investment fund that is earmarked for acquiring art and cultural related IP and make equity investment into enterprises who operate in the related field. The Power of "IP + Investment." There are two components in SIPIC's business. Firstly, SIPIC acquires comprehensive licensing rights to some of the world's top cultural organizations. Secondly, SIPIC makes equity investments into startups and mid-sized enterprises whose business could be empowered by the world's top IP. The fields of SIPIC investment include licensed merchandise design studios, online retailers, immersive exhibition production companies, documentary makers, talk show studios, and licensing firms. By adopting a unique "IP+Investment" strategy, SIPIC builds a robust eco-system that generates substantial revenue for museums and cultural organizations while expanding their engagement with a global audience via licensed products, online retail stores, and exhibitions. During my tenure at SIPIC SG, I had secured master license agreements with over five global museums and cultural organizations for SIPIC SG covering global market outside China. These great partners include the National Gallery, the MFA Boston, Thyssen-Bornemisza National Museum, Benaki Museum and the British Library, just to name a few.
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Board MemberShanghai Museums And Galleries Ltd Jun 2018 - Dec 2020Museums & Galleries Collection is a lifestyle and retail brand merging art and culture with our daily lives via exceptional consumer goods and interactive shopping experiences. Partnering with the world’s leading icons of art and culture (including The British Museum, Victoria & Albert Museum, the National Gallery in London, Museum of Fine Arts, Boston, the Palace Museum) , we design compelling products and experiences, each with their own historic stories, that delight and inspire consumers around the world. Shanghai Museums and Galleries Ltd is a fully owned subsidiary of Alfilo Brands.
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Managing DirectorLmca - Leverage Marketing Corporation Of America (Asia Office) Aug 2007 - Apr 2013New York, Ny, UsLeveraged Marketing Corporation of America (LMCA) is one of the most established brand licensing firms in the United States. According to Licensing Letter, LMCA ranks as one of the top 10 licensors in the world, handling $5.1 billion worth of licensed products sales worldwide in 2010. Brand portfolio includes some best-known consumer brands such as AT&T, AGFAPHOTO, Pepsi, SEARS, and Westinghouse etc.As the managing director of LMCA Asia, Yizan runs LMCA’s Asia operation and is based at Shanghai office. Yizan He’s key responsibilities are developing LMCA's brand licensing, brand acquisition practice in Asia, assisting American and European consumer brands to establish their brand licensing programs in China and many emerging markets. Yizan has been the guest speaker at Licensing International Expo in New York, and licensing-related seminars in Singapore, Taiwan and mainland China. He is widely published on the topic of brand licensing and brand acquisition. Yizan sits on the judge panel of the 7th Asian Premier Licensing Award organized by Hong Kong Trade Development Council. Yizan has been nominated as one of The World's 250 Leading IP Strategists by the Intangible Asset Management (IAM) Magazine in 2011. -
Co-Founder And Managing DirectorEivio Pte Ltd - A Brand Licensing Firm Based In Singapore And Shanghai May 2003 - Jun 2007As the managing director of Eivio, Yizan oversees Eivio's operations and provides strategic guidance to the firm. Equipped with rich experience in international marketing, knowledge of Asian markets and source of creativity, Yizan has successfully implemented corporate brand extension licensing programs in China. The Eivio brand licensing program covers licensee engagement, licensee qualification, business plan development and royalty management.
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Account ManagerZmc Technologies Pte Ltd Jan 2001 - May 2003Osaka City, JpAs an account manager, Yizan was responsible for developing new key accounts in Singapore, Malaysia, and mainland China, introducing new products to the market, coordindating with technical service department to provide one-shop full solution service to the clients in Asia. -
EngineerStmicroelectronics Pte Ltd In Singapore Jan 1998 - Jan 2001Geneva, Switzerland, ChEquipment Engineer and later moved to be Process Engineer
Yizan He Skills
Yizan He Education Details
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University Of LondonManagement With Law -
Ngee Ann PolytechnicElectronic And Computer Engineering
Frequently Asked Questions about Yizan He
What company does Yizan He work for?
Yizan He works for A Bit Of Art Llc
What is Yizan He's role at the current company?
Yizan He's current role is Co-Founder.
What is Yizan He's email address?
Yizan He's email address is yi****@****ail.com
What schools did Yizan He attend?
Yizan He attended University Of London, Ngee Ann Polytechnic.
What are some of Yizan He's interests?
Yizan He has interest in Children.
What skills is Yizan He known for?
Yizan He has skills like Licensing, Entrepreneurship, Business Development, Brand Management, E Commerce, Marketing Communications, Business Strategy, Retail, Brand Licensing, Management, Marketing Strategy, New Business Development.
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