Stella_Yizhen Ke Email and Phone Number
I find the field of marketing and branding to be as much science as it is art, and I have built a successful career around this premise – transforming technical and raw data into innovative marketing and promotional strategies that resonate with end-customers. Through consistent research, I’m able to explore new methods of reaching the target audience around the world, resulting in not only achieving but also surpassing marketing and revenue targets.I have enjoyed the challenge of taking on various positions throughout my career in marketing, news writing, product management, strategy, and e-commerce. This diversified experience has enabled me to consistently deliver outstanding results over the past 17 year within the Hearing Aid Industry for the US/China emerging market.Over the course of my career, I have developed a seamless work process managing B2C & B2C relations while optimizing workflows to meet and surpass outlined goals.Some of my achievements are listed below:✅ Self-media influencer with 2K+ followers, 100+ HA Industry articles/news reports, and 30+ Video Interviews with Global Hearing insiders.✅ Conference creator/planner for 4 seasons of Healthy Hearing Technology Forum and China Hearing Industry Forum 2018, connected over 60 key industry speakers, including technology, supply chain, retail, and medical era.I enjoy meeting new people and gaining new perspectives. Don’t hesitate to reach out to me as I’m always excited for an illuminating conversation.
Shanghai United Imaging Microelectronics Technology Co., Ltd.
View- Website:
- united-imaging.com
- Employees:
- 2170
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Marketing Director | Hearing Aid BuShanghai United Imaging Microelectronics Technology Co., Ltd.Shanghai, China -
PartnerImhear Corporation Mar 2023 - PresentWe deliver products and solutions to improve people’s hearing journey every day. We develop (design, conceptualization, prototyping), we manufacture (procurement, quality control, assembly), and we manage the supply chain (warehousing, packing, fulfillment, and refurbishment).We have served the hearing healthcare industry since 2015. We have partnered with the top 10 e-commence hearing aid brands since 2014. Brands we work with have experienced a +300% growth from 2015. The products we serve were sawed not only in e-commerce platforms but also by leading retailers and As Seen On TV. -
Chief Editor, Oversea Media ContactBeijing Society Of Audiology Sep 2017 - PresentChief Editor at China Hearing听力行业通讯, specializing in cultivating extensive network of hearing industry contacts and delivering accurate industry news. Created and hosted 25 webinars for the Healthy Hearing Technology Forum. Served as creator for the China Hearing Industry Forum 2018. Reported or attented the AAA/EUHA/CES and BIAC fairs from 2014-2022. Published over 100+ articles and express essays from 2017-2022. Conducted interviews with top executives in the hearing industry, including VP Marketing at GN Hearing, Head of Audiology Communication at Widex, and GMs at Sonova China, GN Hearing, and WSA China. Conducted market surveys on China's retail industry in 2019 and 2020. -
Freelance Writer听看看 Tingkankan.Com 2011 - PresentWeChat account: crazyhearingaidExpert in hearing industry news writing and reporting with 2K+ WeChat followers and connections in hearing industry technology, commercial companies, retail, and institutes. Leveraging strong connections with professionals within the hearing industry to provide detailed reporting in this niche market including DSP, algorithm, wireless connectivity, and Made-In-China companies. Strong focus on technology, medical device and silver economy. -
New Business | Mkt DirectorXiamen Newsound Technology Co., Ltd Jun 2019 - Nov 2021Spearheaded the development and execution of a 2-way marketing strategy aimed at refreshing a 16-year-old brand whilst carving out a new brand identity – COMMHEAR in a completely new business field. Leveraged an arsenal of skills to simultaneously drive multiple marketing, promotional and operational workflows to successful conclusion. Seamlessly incorporated customer insights on product range garnered from market research and surveys, resulting in a successful 4-series product feature update.Employed both leadership and communication skills to build a strategic OKR framework to drive team performance in marketing and generating new ideas while providing consultation and assistance to sales and R&D team. Lead specialized marketing team to 30% increase in performance in managing marketing functions in the company’s 2 key countries – US and China, including 6 brands in both traditional and emerging distribution for various channels. -
Mkt Manager/ Assistant Of GmNewsound Technology Co., Ltd Aug 2005 - Aug 2013Xiamen, Fujian, ChinaOriginated branding and marketing strategy for both domestic and international audiences by leading through market research and trend analysis to identify and explore new market opportunities for company products whilst implementing innovative strategies to overall revenue by 50%.Utilized insights and data garnered from market research and consumer behavior tracking to advise on product pricing, sales channels and promotions while demonstrating strong leadership in deriving the marketing department to develop comprehensive marketing plans.
Stella_Yizhen Ke Education Details
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Marketing, Logistics
Frequently Asked Questions about Stella_Yizhen Ke
What company does Stella_Yizhen Ke work for?
Stella_Yizhen Ke works for Shanghai United Imaging Microelectronics Technology Co., Ltd.
What is Stella_Yizhen Ke's role at the current company?
Stella_Yizhen Ke's current role is Marketing Director | Hearing Aid BU.
What schools did Stella_Yizhen Ke attend?
Stella_Yizhen Ke attended Henan University Of Technology.
Who are Stella_Yizhen Ke's colleagues?
Stella_Yizhen Ke's colleagues are Xiaohua (Thomas) Zhu, Tommy Zhang, Huibin Xie, (Jerry) Hyunjun Ji, 王京晶, 施长治, 孙一哲.
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