Yi Zhen Lee Email & Phone Number
Who is Yi Zhen Lee? Overview
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Yi Zhen Lee is listed as Undergraduate Teaching Assistant at Singapore Management University, a with 4070 employees, based in Singapore. AeroLeads shows a matched LinkedIn profile for Yi Zhen Lee.
Yi Zhen Lee previously worked as Intern at Frog and Global Transaction Banking, Product Development Intern at Ocbc. Yi Zhen Lee holds Bachelor Of Business Management, Communications (Data, Design & Comms Track) from Singapore Management University.
Email format at Singapore Management University
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About Yi Zhen Lee
👋 Thanks for clicking into my profile! I am Yi Zhen, a penultimate student at SMU pursuing a degree in Bachelor of Business Management, majoring in Communications (Data, Design and Communications track).💡 Ever since my first internship at Love, Bonito as a Customer Experience Intern, I enjoy analysing data and developing actionable insights to create more customer-centric experiences. This fuelled my passion for a career in the CX and UX space.👩💻 Given my passion in Product Management, I am honoured to be the President of SMU's Product Management (PM) Club. If you are a Product Manager who is keen to raise awareness about PM as a career option, or would simply like to contribute to the student community as a mentor with us, please feel free to connect with me!
Yi Zhen Lee's current company
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Yi Zhen Lee work experience
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Intern
Global Transaction Banking, Product Development Intern
Brand Strategy Consultant
Conducted a brand audit for a local food caterer to establish a distinctive brand positioning and develop strategies for market differentiation.
President
Marketing Director
Cx Intern
As part of the CX team, my goal was to enhance customer retention for KRIS, a Document Management System serving commercial clients. My key initiatives included customer journey mapping, creating mockups to improve the UI/UX of the product, and designing a SaaS landing page to optimise conversion.
Associate Consultant
Developed a program prioritisation matrix for a local non-profit organisation.
Customer Experience (Cx) Assistant
• Reported on CX metrics performance (website post-purchase CSAT, post-delivery NPS) monthly across survey touch points throughout the omni-channel customer journey, including actionable insights for key stakeholders to drive customer experience improvements.• Introduced a new survey to measure relational NPS across key markets, encompassing survey methodology, questionnaire design, and delivering customer insight reports (based on customer segmentation - age, loyalty tier, customer lifespan) for key stakeholders to drive customer experience improvements.
Customer Experience (Cx) Intern
• Developed a Customer Experience guidebook to onboard over 200 HQ-based stakeholders on key CX metrics and survey channels across customer touch points• Reported on CX metrics performance (website post-purchase CSAT, post-delivery NPS) weekly across three customer survey touch points and key market segments for internal stakeholders.
Yi Zhen Lee education
Bachelor Of Business Management, Communications (Data, Design & Comms Track)
Diploma In Business Administration, Marketing, 3.8/4.0 (Diploma With Merit)
Frequently asked questions about Yi Zhen Lee
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What company does Yi Zhen Lee work for?
Yi Zhen Lee works for Singapore Management University.
What is Yi Zhen Lee's role at Singapore Management University?
Yi Zhen Lee is listed as Undergraduate Teaching Assistant at Singapore Management University.
Where is Yi Zhen Lee based?
Yi Zhen Lee is based in Singapore while working with Singapore Management University.
What companies has Yi Zhen Lee worked for?
Yi Zhen Lee has worked for Singapore Management University, Frog, Ocbc, Uob-Smu Asian Enterprise Institute, and Smu Product Club.
How can I contact Yi Zhen Lee?
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What schools did Yi Zhen Lee attend?
Yi Zhen Lee holds Bachelor Of Business Management, Communications (Data, Design & Comms Track) from Singapore Management University.
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