👋 Thanks for clicking into my profile! I am Yi Zhen, a penultimate student at SMU pursuing a degree in Bachelor of Business Management, majoring in Communications (Data, Design and Communications track).💡 Ever since my first internship at Love, Bonito as a Customer Experience Intern, I enjoy analysing data and developing actionable insights to create more customer-centric experiences. This fuelled my passion for a career in the CX and UX space.👩💻 Given my passion in Product Management, I am honoured to be the President of SMU's Product Management (PM) Club. If you are a Product Manager who is keen to raise awareness about PM as a career option, or would simply like to contribute to the student community as a mentor with us, please feel free to connect with me!
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InternFrogSingapore -
Global Transaction Banking, Product Development InternOcbc Aug 2024 - Present -
Brand Strategy ConsultantUob-Smu Asian Enterprise Institute May 2024 - PresentConducted a brand audit for a local food caterer to establish a distinctive brand positioning and develop strategies for market differentiation. -
PresidentSmu Product Club Nov 2023 - Oct 2024 -
Marketing DirectorSmu Product Club Jan 2023 - Nov 2023
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Cx InternSql View May 2024 - Aug 2024As part of the CX team, my goal was to enhance customer retention for KRIS, a Document Management System serving commercial clients. My key initiatives included customer journey mapping, creating mockups to improve the UI/UX of the product, and designing a SaaS landing page to optimise conversion. -
Associate ConsultantSmu Thrive Social Consulting Jan 2023 - Apr 2023Developed a program prioritisation matrix for a local non-profit organisation. -
Customer Experience (Cx) AssistantLove, Bonito Mar 2022 - Jul 2022• Reported on CX metrics performance (website post-purchase CSAT, post-delivery NPS) monthly across survey touch points throughout the omni-channel customer journey, including actionable insights for key stakeholders to drive customer experience improvements.• Introduced a new survey to measure relational NPS across key markets, encompassing survey methodology, questionnaire design, and delivering customer insight reports (based on customer segmentation - age, loyalty tier, customer lifespan) for key stakeholders to drive customer experience improvements. -
Customer Experience (Cx) InternLove, Bonito Sep 2021 - Feb 2022Singapore• Developed a Customer Experience guidebook to onboard over 200 HQ-based stakeholders on key CX metrics and survey channels across customer touch points• Reported on CX metrics performance (website post-purchase CSAT, post-delivery NPS) weekly across three customer survey touch points and key market segments for internal stakeholders.
Yi Zhen Lee Education Details
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Communications (Data, Design & Comms Track) -
3.8/4.0 (Diploma With Merit)
Frequently Asked Questions about Yi Zhen Lee
What company does Yi Zhen Lee work for?
Yi Zhen Lee works for Frog
What is Yi Zhen Lee's role at the current company?
Yi Zhen Lee's current role is Intern.
What schools did Yi Zhen Lee attend?
Yi Zhen Lee attended Singapore Management University, Singapore Polytechnic.
Not the Yi Zhen Lee you were looking for?
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1gmail.com -
Yi Zhen Lee
Singapore -
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