Yizhou Chen Email & Phone Number

Shanghai

• Worked with site merch team to evaluate journey efficiency and actual conversion for seasonal and routine campaigns launched on Nike App. Model including Marketing Funnel Analysis, Last-touch Demand Attribution.
• Established real-time interactive Nike APP dashboard from the ground up both on Omniture and Sensors to enable data exploration by cross functional teams for quick response and further journey improvements according to.
• Deep dived on App Campaign performances based on different member cohort, extracting data from Databricks/Dbeaver using Hive and worked out key actions to increase user engagement combined with membership strategy.

Beijing, China

• Updated the user portrait index system, analyze the data of existing student attributes, class consumption and marketing activities to optimize marketing strategies and product iterations using methods such as.
• Sorted out data burying points for brand activities and growth-side products, build tables, monitor the conversion of leads, and improve diverse online products by conducting insights from data.
• Built interactive dashboard to output periodic data report analysis for key business development needs. Including activity effect analysis, channel analysis, corresponding user portrait analysis, etc.

New York City Metropolitan Area

• Pulled together raw data from multiple platforms (Amazon, Facebook Ads, Etsy and Shopify), built appropriate data visualizations in dashboards, and structured analysis with meaningful insights.
• Created Facebook/Instagram/Etsy Ads Campaigns and resulted in 145.2% in visits and 4.9% in conversion rate
• Aided in design, measurement, evaluation, and recommendations of A/B testing with the goal of optimizing ROI and maximizing omnichannel sales for media tactics.

Houston, Texas, United States

• Monitored clients’ website results based on Google Analytics and social media performance data to improve SEO/SEM
• Collected and analyzed datasets from multiple sources using R and Tableau to work out the best variables and designed possible Digital Marketing campaigns to achieve clients’ business objectives
• Drove 87.18% increase in new sessions and 11% decreased in bounce rate for one of the clients
• Prepared Marketing Performance Analysis reports for current clients

Shanghai City, China

• Envaulted 300+ potential clients performance data to decide if they are qualified in the Membership Program using EXCEL
• Enhanced the benefits package plan for the Membership Program with 100+ existing partners
• Brainstormed for the on- and off-line events
• Gathered business requirements from 600+ social media’ platform posts, promotions, and views

30/F Bund Center, 222 Yan An Road East, Shanghai, China

• Established depreciation of fixed assets and expense accounts for Haitong Securities based on 6 months’ historical data
• Interpreted Hong Kong financial report to understand the market value and seeking a potential corporation
• Prepared the 2017 annual Global meetings deck with the department high level strategy, roadmaps, and daily plans

Master'S Degree, Marketing Analytics, 3.74

03/19-05/19 Eight O’clock Coffee Rebranding (1st place) – Simmons | Group Leader - Define best practices for creating & sharing content to.

Bachelor'S Degree, Accounting

Activities and Societies: 01/2016 -01/2017 Creative Entertainment Producer Co-founder & Marketing manager Responsibilities: was.