Yogi Jashnani Email & Phone Number

Tampa, Fl, Us

Provo, Utah, Us

Tampa, Florida, Us

Accountable for Revenue Management, Marketing, Pricing and Promotions, Analytics, Loyalty and CRM, Technology, Store Experience, and New Product and Service Launches. Closely Partnered with National Sales Team as part of Direct-to-Consumer Business Model. Ideal Image is America's #1 Medical Aesthetics Provider specializing in Laser Hair Removal, Fat Reduction, Botox, and Skin Rejuvenation. Over $400M Corporate Revenue. ~170 locations nationwide, corporate and franchised.- Drove revenue growth through performance marketing, launching new services, use of Artificial Intelligence (AI), expanding into new products, growth in loyalty, pricing strategies, and store operations improvements. - Launched Ideal Image's Membership program in 2021; members now drive 80%+ of all revenue. - Launched new aesthetic services and Skin Care Products into National Direct-to-Consumer Model to drive >$15M sales growth. - Grew Lifetime Value by ~25% and doubled repeat purchases through product innovation, CRM, cross-shopping, and personalization. - Grew 4-wall margin to ~50%, through growth in same store sales, reduction in labor costs and shrink. - Implemented the category's largest omnichannel Telehealth model with virtual and in-person sales, which increased sales by over 20% while driving down costs. - Established Analytics Center of Excellence to drive revenue analytics, optimized ~$70M in labor, and drove operational changes to improve customer experience and reduce costs. Implemented AI-based Creative Testing and Targeting which drove 5X gains in speed of execution as well as revenue growth.

Raleigh, Nc, Us

Chief Marketing Officer for Advance Auto Parts (AAP), a Fortune 500 leader in aftermarket auto parts retail with ~$10B in sales, over 5000 locations and over 70,000 employees. Accountable for driving top-line growth, P&L ownership of eCommerce, marketing, marketing technology, and analytics. Also tasked with transforming enterprise analytics with a focus on Artificial Intelligence. Member of AAP’s Executive Committee reporting to the CEO with functional and enterprise responsibilities, and a team of over 200.- Improved retail traffic with a flat marketing budget, reversing ~6 years of decline.- Nearly doubled eCommerce revenue in 2 years and improved operating income to be accretive to enterprise. - Doubled online traffic through enhanced digital marketing, improved conversion through customer-back agile product management, and increased average order values through advanced personalization. - Revamped the loyalty program ‘Speed Perks’ with ~25M members to capture over 50% wallet share and drove 30%+ growth with regular shoppers using 1st party data at scale.- Doubled Marketing ROI by transforming marketing mix & mindset from 80%+ print and radio to digital-first. - Established Artificial Intelligence (AI) Center of Excellence of ~50 data scientists and data engineers by attracting top talent from the defense & private sectors; increased sales through personalization, and cost reduction in inventory.- Provided the leadership required to build a topflight team while fostering an environment of creativity, teamwork and collaboration, training, and strategic support that allowed us to attract and develop top talent in Marketing, Data Science, Technology, and Digital Product Management.- Built partnerships with Duke and NC State in Data Science, Advanced Analytics and Design to create a new pipeline of ideas, talent, and innovation for the organization. -

Mclean, Va, Us

- Responsible for all Digital marketing, Marketing Technology and Marketing Analytics for US credit cards with a marketing budget of over $700M. - Acquired 10M+ new customers driving sizable growth for Capital One's Credit Card business- Established industry leadership in mobile marketing, from negligible share to 50%+ of traffic and new customers- Lead a team of 150+ including analysts, marketers, engineers, data scientists, designers, and multiple agencies- Steered Capital One credit card acquisitions to over 40% market share against competitive set of American Express, Chase Bank, Citibank, Wells Fargo, and Discover in key areas- Modernized Capital One website technology stack and led customer-back refresh of entire site experience, resulting in over $100M in profits and 80% reduction in cycle times for updates- Built digital infrastructure and ecosystem from ground up to measure every click, impression, and action to tie back to customer lifetime value; led to over 100% growth and all-time high volumes of new customers- Led marketing investment function for card to optimize $1B of budget across digital and non-digital media- Transformed entire marketing function to scaled Agile delivery, increasing speed by 300% while dramatically reducing errors

Mclean, Va, Us

- Responsible for all paid marketing efforts (SEM, Affiliate, Display) and emerging media (Mobile, Social Media) as well as credit quality of 35%+ of new credit card accounts booked by Capital One- Led Capital One to #1 in paid search, unpaid search, and affiliate acquisitions, with over 500% growth in each- Built state-of-the-art data solutions that processed over 1B marketing interactions to make decisions.- Co-created analytical and advertising products with Google, Facebook, and Yahoo, which have since been rolled out and used by the advertising community- Built first set of marketing mix models for Capital One, which drove 9-figures in incremental profits

Mclean, Va, Us

Mclean, Va, Us

- Developed Marketing Mix Modeling competency for Capital One's credit card division- Led Consumer Card efforts in emerging segments and media from ideation to rollout with impact of > $5B in assets: included strategy development, marketing and credit risk management- Established multi-channel testing program for traditional and emerging media

Mclean, Va, Us

- end-to-end ownership of customer acquisitions, account management, servicing and experience for the new business and micro business segments, which form >50% of the US Small Business market- led the development of new customer segmentation and asset mix targets for long term strategy for Small Business Card

Mclean, Va, Us

- led non-direct mail marketing for Small Business credit cards- developed first version of Capital One's social media network for Small Businesses- led marketing pull backs in originations to manage credit risk during 2008-09 downturn- business lead for initial development of platform upgrade and re-vamp of the Small Business website, which created over $2 MM in value while improving testing throughput by 300%

Mclean, Va, Us

- responsible for marketing of unsecured Loans and Lines of Credit to Small Businesses through direct mail and online channels- led a cross-functional team of over 20 people consisting of analysts, statisticians, process managers, Brand and marketing SMEs to originate over $1B in outstandings per year- launched the first major Capital One Small Business partnership with a Fortune 50 company- business lead of a multi-million dollar credit database to revamp targeting infrastructure and processes; streamlined direct mail targeting for all Small Business from a 4 month-4 vendor process down to 5 weeks with 1 vendor- Developed and launched loss mitigation strategies for the loan portfolio during credit downturn- managed the shutdown of the business through the credit downturn which included winding down operations, people impacts as well as creating future re-entry plans

Mclean, Va, Us

- conducted analytics and monitoring to improve performance of originations operations team of 100 associates and contractors across international sites originating $1 billion in outstandings per year- responsible for $10MM operations budget- managed a quality assurance team with responsibility for Small Business Administration (SBA) loan file quality, compliance, regulatory adherence and customer call quality- developed and managed incentive plan for call center footprint that increased productivity by 15%- improved quality of operations shop error rate from 9% to 2%

Masters Of Science, Biomedical Engineering

Masters Of Science, Electrical Engineering

Bachelor Of Engineering, Telecommunications Engineering