Lan Yao Email and Phone Number
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Lan Yao personal email
I lead product and corporate communications for healthcare clients at Edelman, including Illumina, Amgen and Gilead, etc. During my 8+ year working experience across Edelman, Grayling and Ketchum, I have served Medtronic, HeyGroup, Royal DSM, Hilton Worldwide, Almond Board of California, Tripollar, Whirlpool, General Mills, Tyson, WeWork, Starbucks, Steinway & Sons, and more, in terms of Chinese copy writing, campaign landing, stakeholder relationship maintaining as well as strategic and creative planning. Before my PR career, I taught children English in Ethiopia and organized a dance festival for International Dance Council in Greece where I curated my first photography exhibition. I hold a Bachelor’s Degree from Fudan University School of Journalism with a minor major in Teaching Foreigner Chinese, and a Master’s Degree in Public Administration from Columbia University. I am fluent in English and Mandarin, and learning a load of other skills.
Drd4 Communications
View- Website:
- drd4.com.cn
- Employees:
- 44
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Associate Director, HealthcareDrd4 CommunicationsShanghai, China
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DirectorEdelman Sep 2021 - PresentShanghai, ChinaServe multinational healthcare & pharmaceutical clients on new business development, PR strategy cascading, media communication, content creation and campaign landing aside from client communication -
Senior Account ManagerKetchum Mar 2019 - Sep 2021Shanghai City, ChinaFor client Whirlpool and General Mills -
ManagerGrayling Mar 2018 - Mar 2019Shanghai City, China- Client communication, yearly planning, media relationship and interview pitching, Chinese copy-writing for Royal DSM, Wildlife Reserves Singapore, Arching, etc.At Grayling we develop inventive, integrated communications solutions that are rapidly scalable to deliver against organizational needs in a fast-changing landscape. With on-call senior counsel, powerful content, and unrivalled connections, we help our clients to engage, adapt and evolve, building brand resilience and creating measurable advantage.
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Professional FreelancerVarious Pr Firms And Clients Mar 2018 - Mar 2019Shanghai City, ChinaWorking as a freelancer on media outreaching, Chinese copy writing, event onsite supporting, proposal drafting, English transcription for such clients as WeWork, Singapore Tourism Board, Steinway & Sons, AON, etc.
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ConsultantSocial Cloud Pr And Marketing Sep 2017 - Mar 2019Shanghai City, China- Media relation specialist and Chinese copy-writing quality control; photographer; new biz developmentSocial Cloud is a fresh marketing and Public Relation firm in China and Italy that provides marketing support for businesses of all sizes across fashion, luxury, entertainment and f&b industries. Our team analyze, strategize, research, design, implement, support, write and carry a unique perceptive view to support your business. -
Senior ExecutiveEdelman Mar 2017 - Feb 2018Shanghai City, China- Event planning, media outreach, client communication and retainer management for the most important clients of Edelman Consumer Team, Hilton Worldwide and Almond Board of California- Social content, KOL/media outreach and market analysis for wide range of clients including: Uni-President, Expedia, Haygroup, 3M, FolliFollie, Dove, iRobot, Barilla, Johnson & Johnson Innovation Center, etc.- Supported Pizza Hut social pitching, Wine Australia event pitching, 3M campaign pitching, ABC retainer pitching, GF-China project pitching etc.- Cameraman, photographer and editor master for company event
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ExecutiveEdelman Mar 2016 - Mar 2017Shanghai City, ChinaChinese copy writing, event execution, yearly planning and media / KOL outreach for Almond Board of California
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Assistant ExecutiveEdelman Mar 2015 - Mar 2016Shanghai City, ChinaDaily Chinese copy writing, market analysis, media outreach, event support for Hilton Worldwide
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TranslatorChina California Heart Watch 2012 - 2013
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English TeacherAiesec Aug 2012 - Nov 2012EthiopiaEducating and entertaining children who were raped, abused and lost parents, such as organizing theatre, teaching songs and playing games; Teaching English and maths. -
MarketingShanghai Oriental Publishing Centre Sep 2010 - Jun 2012Shanghai City, ChinaI administered the official microblog of The Wheel of Time by drafting more than 2000 twits in total, directed and produced The Wheel of Time Cosplay and made 30-minute short campaign film at 2011 Shanghai Book Fair (I gathered plenty of materials and finished it in 3 days under urgent deadline), and took charge of the editing and illustration of The Wheel of Time’s e-magazine, which was released by the end of 2011.
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Digital Team Pr AssistantEdelman Oct 2011 - Apr 2012Shanghai City, ChinaWith some of the profession’s most experienced experts, I had produced five major digital media market researches, drafted 2 digital media market reports, compiled more than 1000 digital campaign twits for clients from Hilton, Johnson Baby to ShanghaiDisneyland, Medtronic and monitored and analyzed digital media covering for some other major clients.
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JournalistInternational Channel Of Shanghai Tv Station Jun 2011 - Nov 2011Shanghai City, ChinaI distinguished with outstanding analytical thinking, research skills, and writing skills. I assisted with editing 20 issues of the program, contributed 2 news stories independently, and updated the microblog and list of specialists on major issues, including the medical reform, sexual education in elementary schools, the Libya Incident, the milk industry scandal, protection of historic architecture, and others.I saved the program twice by discovering new story line, presenting the suggestion to include perspectives from foreign diary businesses to enrich the covering on the milk industry scandal. Moreover, I added the human factor in the story about historic architecture and increased the impact of the issue on relevant parties.
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JournalistLife Weekly, Shanghai Apr 2010 - May 2010Shanghai City, ChinaDrafted a 20,000-word report on the real estate market in Shanghai
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JournalistJournalism Centre Of The Radio Station Of Urumqi Jul 2009 - Sep 2009Rest Of Xinjiang, ChinaI wrote about 30 reports on the Xinjiang Riot, the City Sports Meeting, and other political and economic events. I had a unique opportunity to report on the Xinjiang Riot, which was widely thought to be an ethnic anti-government incident.
Lan Yao Skills
Lan Yao Education Details
Frequently Asked Questions about Lan Yao
What company does Lan Yao work for?
Lan Yao works for Drd4 Communications
What is Lan Yao's role at the current company?
Lan Yao's current role is Associate Director, Healthcare.
What is Lan Yao's email address?
Lan Yao's email address is 08****@****.edu.cn
What schools did Lan Yao attend?
Lan Yao attended Columbia University - School Of International And Public Affairs, Fudan University, Fudan University, Umeå University.
What are some of Lan Yao's interests?
Lan Yao has interest in Playing Piano&guitar, Health, Children, Cooking, Education, Dancing, Environment, Theatre Performance, Photography, Science And Technology.
What skills is Lan Yao known for?
Lan Yao has skills like Public Relations, Research, Social Media, Journalism, Photography, International Relations, Chinese, Teaching, Marketing, Writing, Communication, Public Speaking.
Who are Lan Yao's colleagues?
Lan Yao's colleagues are Yunqian S., Yolanda Hu, Lexy Lu, Mocca Tu, Jasmine Cao, Nicole Zheng, Susan C..
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