Ylana Gracielli F. Rodrigues Email & Phone Number

United States

San Jose, California, Us

Current project: ETQ Reliance.

San Jose, California, Us

Generate high-level conversations with executives and key decision-makers, 79% conversion rateWorks cross-functionally on projects that help drive revenue growthExceeds quotas of meetings, qualified opportunities month over month and helps facilitate discovery calls, EBRs, and demos

Own end-to-end marketing strategy, both Inbound, and Outbound.Setup and maintenance of Google Ads and Meta campaigns.

San Francisco, California, Us

Led a team of executives and BDRs to penetrate and expand market share in the LATAM and Brazil regions, while identifying and pursuing new opportunities for loyalty solutions across e-commerce and retail industries. Negotiated contracts and agreements with clients and partners to ensure mutually beneficial outcomes and long-term relationships. Managed the entire sales cycle from prospecting to closing to account management, consistently achieving targets and increasing customer retention rates. Collaborated with cross-functional teams such as product, engineering, and customer success to deliver high-quality service and support to clients. Monitored market trends, competitor activities, and customer feedback to provide insights andrecommendations for product development and improvement.

São Paulo, São Paulo, Br

Helping industries increase their margins, optimizing inventory management, reducing stockouts, boost the average ticket and improving distribution.All through the use of data intelligence in the value chain.

I led go-to-market strategies for core product offerings and targeted audiences, resulting in increased awareness, demand generation, and adoption. Additionally, I have developed and executed marketing strategies and programs to optimize user acquisition performance across media, channels, and user touchpoints. Through conducting user research and analysis, I have gained insights into audience needs, behaviors, and engagement with content, using these insights to guide marketing campaigns. Collaborating with sales, marketing, and management teams, I have delivered solutions and achieved shared objectives.

Managing the inside sales representatives teamSetting and tracking sales targets for your teamSuggesting and implementing improvements in the sales administration process

Santiago, Región Metropolitana, Cl

I have led group projects as a team leader, delegating tasks and providing feedback to ensure successful project completion. Additionally, I have developed and implemented online marketing strategies for Meta, reducing costs by 35% while maintaining sales levels through paid and organic channels. Through supervising the social media team, I achieved 47% engagement growth in one month, established processes, tracked KPIs, and set the team up for success. Furthermore, I opened Affiliates and Programmatic channels, reaching 10% sales share in just three months. With strong leadership skills, I have managed projects from concept to completion.

Barcelona, Catalonia, Es

Partner advocacy, growing more than 100% the number of portfolio orders and revenue, as well as achieving a higher level of loyalty to the platform.Owning strategic partner relationships end to end, including understanding P&L tracking, managing deep product integrations, leading co-marketing efforts to drive awareness and activation and ensure operational excellence.Managing and forecasting partners business performance on a national level such as Pizza Hut, Dunkin’ Donuts and Subway, track and analyze KPIs ensuring growth MoM.Leading a consultative approach by pitching sales strategies to partners.Collaborating directly with the marketing and sales teams to align and execute tailored campaigns.

Montevideo, Montevideo, Uy

Acting as a client advocate with a focus on improving the buyer experience.Lead point of contact for any and all matters specific to the portfolio (over 200 accounts).Building and maintaining strong, long-lasting customer relationships.Overseeing customer account management, including negotiating new contracts and upselling in-app products.Growing online payment method adoption in 50% and portfolio profitability levels in 13%.Improving portfolio indicators such as dropping fail rate in 3% which lead to a 7% average ticket growth in portfolio.Developing new business with existing clients and/or identify areas of improvement to meet sales quotas.Forecasting and track key account metrics (e.g. quarterly sales results and annual forecasts).Spotting new market trends to negotiate the best partnerships.Displaying solid knowledge of all aspects of the business model when meeting with key stakeholders and developing/improving sales strategy.

Amsterdam, Netherlands, Nl

Understanding client needs and training account managers and executives on the solutions offered by the company for both North LATAM and Central America, increasing in 90% knowledge and engagement levels.Planning and leading market research projects.Leading a feasibility study regarding Choice Hotels in LATAM in order to increase product penetration, handing the data analysis and results over to the Implementation team.Developing a case study of all LATAM aimed at showing the central marketing teams in Amsterdam an overview of the region, local needs and market opportunities to increase the company's revenue.Leading a comprehensive study on the Mexican hotel industry and handing over the respective report on findings, learnings and action plan to the Americas Director.Representing the BookingSuite division in events and client visits in the Mexican hotel industry, developing a local network to boost the brand´s products.Evangelizing ambassadors in seven different offices (Central America and Mexico) reinforcing the range of products offered by the organization, having 80% of the offices reach all their KPIs.Developing pilots to test new products and creating adoption strategies, with an adherence of 300 subscribers.

Amsterdam, Netherlands, Nl

Promoted the adoption of BookingSuite products in the North and Caribbean LATAM markets.Researched the Caribbean market and tested our products, managing to enter this region.Used the researched data on the Caribbean market to improve our products' value proposition with face-to-face and virtual demonstrations, increasing the penetration from 5 to 12%.

Vitacura, Santiago Metropolitan Region, Cl

Promoted the creation of an automated system to better prioritize the creation of new project profiles according to their importance, saving time. Participated in the 6th LATAM Power Generation Summit developing a network that allowed me to access firsthand information.

Austin, Texas, Us

Connected Oracle clients with the solution to their issues.Nominated as Subject Matter Expert (SME) in the Oracle conference system, automating the scheduling system in order to better organize and prioritize the more than 5 daily conferences with support specialists in India, Egypt and the US.

London, Greater London, Gb

Researcher in charge of monitoring Politically Exposed Persons (PEPs) in the assigned countries.

Washington, Dc, Us

Provided research consultancy for the Threat Convergence project - LATAM spectrum.Developed intelligence contacts in South America and bridge them with FFP staff.Handled necessary travel arrangements for the team.Took part on the field research tour in Brazil, Paraguay and Argentina.

Washington, Dc, Us

Researcher responsible for creating and maintaining the ISOA Reporting and Intelligence Database (IRID), in order to monitor the media and deliver a quarterly report with the analysis of the data.

Williamsburg, Va, Us

Collecting, classifying and analyzing the information published as:"State Of The Peace And Stability Operations Industry: Second Annual Survey 2007"Available at: http://www.amazon.in/State-Peace-Stability-Operations-Industry/dp/143482599X/ref=sr_1_4/276-5280460-5247266?s=books&ie=UTF8&qid=1459210121&sr=1-4

Certification, Business Intelligence

Master'S Degree, International/Global Studies

Ba, International Relations And Affairs

Exchange Program, Political Science, International Affairs