I am an experienced Product Marketing Manager with a strong background in product development and digital marketing. Having collaborated closely with engineers, designers, and C-level executives, I excel at bridging the gap between technical teams and business goals. My expertise includes writing PRDs, wireframes, and analyzing user pain points to create effective product solutions.Previously, I served as a Digital Marketing Manager, where I sharpened my skills in defining value propositions, user segmentation, and optimizing user flows. Through campaigns on LinkedIn and Twitter, I grew followers fivefold in six months, while a complete redesign of website acquisition channels—including pop-ups, forms, and landing pages—tripled user retention.I’m highly data-driven, presenting daily/weekly metrics with tools like Google Analytics and Tag Manager. My work in growth hacking and creating compelling content, such as reports, whitepapers, and success stories, has increased demo requests fivefold.I'm passionate about leveraging AI and data to improve user experiences and create innovative solutions. Currently, I'm learning how to use ChatGPT and developing chatbots to boost productivity.I’m seeking a Product Marketing Manager role where I can combine my skills in product development, digital marketing, and data-driven strategies to drive growth and user engagement.
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Product ManagerBrandefense Sep 2023 - Aug 2024Ankara, TurkeyDefined product roadmap, leading to prioritized initiatives aligned with strategic goals and driving a 100% increase in customer retention.Optimized product features development into themes, epics, and user stories, improving project tracking and cross-team alignment by 25%.Led backlog management to align development efforts with organizational goals, resulting in 100% increase in efficiency and accelerated product delivery.Led backlog grooming for R&D projects, setting priorities and team efforts, resulting in a 20% increase in project efficiency and alignment with organizational goals. -
Product Marketing ManagerBrandefense Apr 2022 - Sep 2023Optimized product content, leading to a 200% boost in traffic and a 3% visitor-to-lead conversion rate, significantly impacting business growth.Optimized the ideal customer profile, resulting in a x5 increase in targeted user acquisition. Elevated customer satisfaction and value creation.Drove the development of messaging and growth strategies, planned and delivered B2B marketing campaigns, increased audience loyalty and retention by %100.Elevated demo requests by 150% through personalized email follow-ups, leveraging creative writing and storytelling to enhance lead quality and nurture leads.Crafted compelling, evergreen content that drove engagement, resulting in 400% increase in user education. Messaging accurately highlighted value propositions and benefits.
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Junior Game ArtistHero Concept Jan 2021 - Jun 2021Istanbul, Turkey -
Product ManagerComodo Mar 2018 - Jul 2019-Starting as a Requirement Analyst in Threat Research Lab department and took an active role in Product Development team of Threat Intelligence and Malware Analysis platforms -Done Market Research and Competitive Analysis for R&D projects thus to get financial support from the TUBITAK institution. -Conducted meetings with analysts to negotiate the pain points of analysis processes and developed work-flows and designed wire-frames and assisted with feature lists, user stories, and roadmaps -Decreased analysts' manual process by designing a new feature to kept file details on the system and allow to examine data -Worked with quantitive and qualitative metrics to understand features’ success and decide what to do next -
Project ManagerDatamind Big Data & Analytics & Iot Dec 2016 - Feb 2018Ankara, Turkey-Managed a big data project and for a year and fulfilled the contract on time.- Analyzed the project and planned a roadmap for to do task -Organized a kick-off meeting and stakeholders informed about why we need big data and business intelligence - Organized status meeting and project review meeting weekly and monthly with stakeholders, discussed requirements and tasks -
Product OwnerJeoit Jan 2015 - Dec 2016Ankara, Turkey-Developed and managed an e-document project for Ministry of EU, Ministry of Culture and Tourism and Institution of Yunus Emre- Test the product’s quality regularly and always was in communication with users to develop new features and improve the pain points of current features- Training and giving presentations and demos to the stakeholders - Get an accepted for the first version and conducted for a new agreement of the second version -
Software Test EngineerAgmlab Jan 2014 - Dec 2014Ankara, Turkey
Burcu Yılmaz Skills
Burcu Yılmaz Education Details
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Industrial Engineering
Frequently Asked Questions about Burcu Yılmaz
What is Burcu Yılmaz's role at the current company?
Burcu Yılmaz's current role is User Experience-Focused Product Manager | Leveraging AI & Data Insights for Product Growth | Security-Minded.
What schools did Burcu Yılmaz attend?
Burcu Yılmaz attended Maltepe Üniversitesi.
What skills is Burcu Yılmaz known for?
Burcu Yılmaz has skills like Customer Experience, Use Case, Swot Analizi, Requirements Analysis, Marketing Budget Management, Wireframing, Raci Matrix, Microsoft Powerpoint, Agile Environment, Software As A Service, Data Analysis, Communication.
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