As the public relations specialist at one of the leading luxury retailers in the region, I am involved in successfully creating and maintaining a favorable public image for the company. I serve as a prime media contact directing and overseeing publicity, consumer awareness, and image campaigns. I liaise with clients to identify PR goals, oversee planning and execution of media events, and ensure campaign effectiveness. My expertise includes campaign development, media relations, promotional artwork designs, and social media campaigns.My role involves:• Planning, developing and implementing marketing and PR strategies• Leveraging existing media relationships and cultivating new contacts within business and industry media• Identify and develop contacts for promotional campaigns and programs that meet company targets• Organizing events including press conferences and press tours• Organizing interviews• Researching, writing and distributing press releases• Writing and editing speeches, articles and reports• Coordinating photo and video shoots• Coordinating with prominent makeup artists and beautybloggers to conduct workshops and master classes in storeand at other venues• Assisting with props or sets for a photoshoot or assisting insetting up an event such as a client meeting or a pressbriefing.• Managing media inquiries• Collating and analyzing media coverage• Inspect layouts and advertising copy and edit scripts, audioand video tapes, and other promotional material foradherence to specifications• Assisting the digital marketing team with ideas and content toengage with users on social media sites such as Instagram,Facebook and Twitter• Proofreading marketing materials

A personal lifestyle blog.

As the editor at one of Dubai’s leading publishing houses, I was responsible for three prestigious titles that included Adam & Eve Magazine (a&e Magazine), Edge Magazine (Kitchens and Bathrooms) and Hi! Blitz Magazine. I played a major role in the launch, editorial planning and writing for Hunting & Safari (H&S) Magazine.My role included:•Writing and editing articles for the bi-monthly and monthly English titles.• Participating in editorial planning and visual arrangement.• Contributing to all sections including features, travel, hospitality, beauty and fashion.• Conducting interviews with luxury brands and prominent personalities across a number sectors.• Mediating between clients and magazine for editorial opportunities and maintaining productive relations with PR agencies.• Representing the magazine at all events, press launches, media presentations and press trips.• Organizing and supervising photoshoots for high-end brands.