• Led the "Thousand Star Plan"(千星计划) for new and emerging brands growth on Tmall, fostering the growth and business expansion of over 6,000 selected small and medium-sized merchants, contributing to a GMV scale of 100 billion yuan with an annual growth rate of 33%.• Collaborated with top-tier consulting firms like Bain, BCG, Accenture, and RB to implement Tmall's 'Dual-Wheel Growth Engine' corporate operations methodology. This initiative aimed to expand the reach and depth of leading brands on Tmall, positioning it as a premier DTC platform capable of offering sophisticated services• Led the 'Super Flagship' program, a strategic partnership with top-tier brands like Nike, L'Oréal, and LVMH, to leverage Tmall's digital prowess and drive transformative growth. This project achieved significant revenue growth and exceeded customer expectations with an NPS score of over 90%. Client success have been recognized with multiple awards and featured in Harvard Business Review.

• Designed an intelligent customer operation mid-platform for Ping An Life Insurance, including CDP design, customer journey modeling, and customer insight analysis, offering innovative solutions for 1.2 million agents and 220 million users.• Built and managed a diversified team of 30 people, achieving efficient collaboration and outstanding performance.

• Led the company to become the first service provider certified by Baidu for its new retail license, achieving a turnover of ten million within half a year.• Provided localized marketing services to renowned brands such as Apple APR, Li Ning, and Anta.

• Explored opportunities for digital innovation in AI and big data fields, establishing strategic partnerships with BATJ's core departments to drive technological advancements and enhance customer experiences.• Initiated a strategic cooperation with WeChat Division to launch the first official hotel industry mini-program case on WeChat, setting a new benchmark for digital innovation in the hospitality industry.

• Oversaw the commercialization of Alibaba Mama's "Damo Pan" product and big data innovation products, establishing the first ad data exchange market and driving revenue growth.• Led the commercialization design and application of "Data Bank" and "Strategy Center," working closely with leading brands in cosmetics and FMCG sectors to optimize their digital marketing strategies.

• Managed the commercial product operations, innovation products, commercial analysis, and integrated marketing strategies for all 360 search commercial product lines and other product lines such as cloud disk and browser, driving significant growth in the East China region. • Within half a year, the number of clients in the East China area grew from zero to over 200, including prestigious clients like LVMH, L'Oréal, and Estée Lauder. • Provided comprehensive training and service management plans to over 30 domestic and 4A agency core management teams, enhancing their operational efficiency and strategic alignment with 360's product offerings.

• Managed a team providing integrated marketing solutions to 300+ key performance-marketing clients including Yihaodian, Nike, EF from 5 industries: E-commerce, Education, Online-Gaming, Classified Ads, Real Estate & Home Furnishing.• Gave SEM training sessions (also known as: Blue Program) for advertising agencies and key accounts as one of the three Baidu primary tutors in east China.• Two years delving into the study on strategic planning for Baidu e-commerce as leader of a study crew, which ended up in an internal grand speech to 800+ employees that leaded to the kick-off of a revamping e-commerce project.• Drove product strategy and operation by collaborating with product marketing and engineering teams.

• Teamed closely with 2 US-based teams to launch and optimize on PPC, SEO campaigns on Google and Yahoo to boost the revenue growth of Smarter.com in U.S market, achieving 100% profit growth on yearly basis.• Directly contributed to domestic search optimization efforts on Google, Baidu, Bing, Sogou and Soso, achieving 20% profit growth in China marketplace.

• Managed follow-ups and customer maintenance for North American markets, successfully developing six new clients and establishing business relationships with companies like 3M and Saudi Aramco, expanding the company's global footprint.