I am a senior marketing professional and leader with over ten years of experience in creating and executing impactful marketing strategies and solutions for global retail brands. My core competencies include marketing communications, insights, digital marketing, e-commerce, and CRM.As the former VP of Marketing & Communications at Filippa K, a Scandinavian fashion house with global presence, I led the marketing team and the brand transformation process, delivering results such as new market entry, new e-commerce and CRM platform launch, team restructuring and talent acquisition, and marketing strategy implementation. I have also held leading positions in companies within retail and media, such as Adlibris, Google, and iProspect (part of Dentsu).I am a positive, driven, and collaborative leader who aims for high team motivation and performance, and effective communication and listening. My mission is to leverage my marketing expertise and insights to drive growth and customer loyalty for innovative and sustainable businesses.