Yana Balyasnikova Email & Phone Number

Moscow

⁃ Relaunched SMM in QIWI: triple number of followers for 1 year, #1 ER growth among competitors- “QIWI is recognized as one of the most friendly banks in Social Media” - http://goo.gl/R6jy39 ⁃ Created and led campaigns to promote social media channel on Visa QIWI Wallet web-site and apps- Completed research project with Big Data department which proved that ARPU and LTV of QIWI SM subscriber (QIWI accounts) is more profitable than average statistical QIWI user. The result helped to… Show more ⁃ Relaunched SMM in QIWI: triple number of followers for 1 year, #1 ER growth among competitors- “QIWI is recognized as one of the most friendly banks in Social Media” - http://goo.gl/R6jy39 ⁃ Created and led campaigns to promote social media channel on Visa QIWI Wallet web-site and apps- Completed research project with Big Data department which proved that ARPU and LTV of QIWI SM subscriber (QIWI accounts) is more profitable than average statistical QIWI user. The result helped to drive SMM strategy in the right direction. ⁃ Organized and managed work process of online reputation management team (6 people)⁃ Shaped and led the social media strategy on all the relevant social networks, contributing to improve our brand recognition and to deliver high-impact social marketing campaigns⁃ Built positive online reputation through monitor and quick reaction via all social channels with focus on delivering strategic goals Show less

Moscow

- Was recognized with a silver award for leadership in project executions and consistent support- Full administrative support to General Manager, Sales Department Director and whole Lead team - Reporting. Provided monthly sales reports with accurate business data (volume/value/shares analysis by customers/category/competitors), data collection for presentation materials- Managed temporary personnel (contractors) including hiring process, salary management, responsibilities split… Show more - Was recognized with a silver award for leadership in project executions and consistent support- Full administrative support to General Manager, Sales Department Director and whole Lead team - Reporting. Provided monthly sales reports with accurate business data (volume/value/shares analysis by customers/category/competitors), data collection for presentation materials- Managed temporary personnel (contractors) including hiring process, salary management, responsibilities split (overall 15 contractors in the team)- Official corporate trainer (Great Assistant)- Department travel & administrative budget controller- Events / conferences organization. Fully coordinated organization, logistics and materials preparation of department quarterly business off-site meetings, business reviews, monthly lead team meetings, team off site events (one of them in Kiev with 120 people), Global Lead Team Summits (around 40 people), led the organization of the Russia Distributors conference (around 300 people). Show less

Moscow