Yiorgos Makris Email & Phone Number

Bend, Oregon, Us

Auckland, Nz

Managed and implemented retail marketing programs across 8 retail & 2 outlet locationsDeveloped a US ambassador and event sponsorship programs that were utilized to engage and enhance the consumers experience with Icebreaker Maintained US Omni-Channel calendarDefined a new customer acquisition strategy which Increased the customer database by 50% Partnered with strategic media properties and media agency to implement regional media plans Communicated regional insights to global brand team to help facilitate the development of more US relevant seasonal campaigns and marketing programsRecommended a shift in the US PR strategy which led to in an increase in the frequency and quality of coverage with top tier editors and media outletsProvided Global and US leadership teams with monthly marketing recaps

Auckland, Nz

Collaborated with finance and operations teams to repurpose and/or recycle over $350,000 of obsolete POP and FixturesDeveloped and executed key account marketing plans for strategic wholesale partners, e.g Backcountry.com, Moosejaw, Paragon Sports, Zappos, Vail Resorts, A16, Cabela’s & EMSManaged the design, planning and instillations of over 15 new Icebreaker shop in shops with wholesale partnersOversaw trade show (Outdoor Retailer) execution which included contract management, strategic planning, booth build-out, graphics, events & PR meetingsNegotiated cost savings of over 35% in yearly print productionDirected Visual Merchandising vendor to implement seasonal campaigns, merchandise and train staff in order to drive brand consistency across strategic accounts (REI, Dick’s, TSA & Cabela’s) Led the US catalog redesign, production & distribution Established marketing plan to introduce and promote Cabela’s + Icebreaker Co-Brand partnership

Portland, Oregon, Us

Facilitated international Go To Market process to established seasonal initiatives and strategies for international marketsAssisted with the planning, development and implementation of wholesale account marketing and communications plansMaintained international Multi-Channel marketing calendarCollaborated with country marketing managers & global brand team to generate relevant marketing assets including fixtures, POP, advertising & product packagingBriefed and managed creative agencies in development of country specific marketing campaigns Evaluated international advertising, media, promotions, PR, retail plans to ensure global consistency Managed international photo shoot process including casting talent, product selection, location scouting and art direction

Portland, Oregon, Us

Organized marketing materials for corporate meetings including international sales meetings and marketing Business Unit meetingsResponsible for the coordinated management and timely distribution of all international marketing collateral including Brand Ads, Press Kits, Consumer Brochures, Trade Catalogs & Web Assets Worked with US eCommerce team to launch UK, French, Spanish, Italian, German and Chinese websites Negotiated and lead process to hire agency to support translation needs for catalog, hang tag and website localization

Annecy Cedex 9 France, Fr

Led, defined and coordinated multiple e-Business initiatives and kept stakeholders informed with weekly updatesAnalyzed and recommended site design and content improvements including graphic design, layout, navigation, SEM and SEO to US and French based teams Created and analyzed online traffic reports utilizing on-line metric tools to improve future site navigation and merchandising effortsDeveloped yearly online business strategy/plan to present to senior management Fostered and managed relationships with all web related vendors and key online retailers (REI, Backcountry.com, Zappos.com) Negotiated, collaborated and supported online agency to implement online marketing campaign for new product launchCreated, executed and tracked email campaignsManaged $3M of B2C online sales