Head of marketing and education for Medit in NA and LATAM.

Responsible for marketing and brand development for Medit in the USA and Canada.

• Responsible for upstream and downstream marketing of new GYN surgical products• Collaborated closely with engineering and quality to create innovative solutions that improved user experience while providing increased device throughput• Identified market needs by building relationships and actively seeking feedback from surgeons and their support teams • Developed comprehensive commercial plans for nascent market products by deeply analyzing market research and insurance claim data• Created a new hire training system and materials for product specialists, directly training and co-traveling to ensure successful onboarding• Completed presentations, demos, and product evaluations when sales resources were unavailable• Personally trained customers on safe and effective use of new products

• Led and mentored a team of marketing and sales professionals• Developed strategic sales and marketing objectives, ensuring business revenue goals are achieved• Set and managed yearly commercial budget for the organization• Designed and oversaw implementation of comprehensive marketing and sales calendar• Worked with other organizational leaders to forecast future sales and expenses• Created and enacted marketing programs improving engagement and sales within target segments• Drafted marketing communications for all media formats including press releases, trade journals, internal announcements, new product releases; general product information; social media, digital marketing and PR• Provided on-going sales training and support to internal departments • Developed relationships with key partners and cultivated cooperative marketing and advertising partnerships• Reorganized commercial team to increase focus on revenue-generation and client retention• Alongside other company leaders, changed internal policies to introduce a customer-first cultureMajor Accomplishments• On-site lead for company's largest ever software conversion, filling in for General Manager and Operations leadership• Spearheaded the development of the company's guiding strategic document for the following 18 months, authoring the majority of the objectives• Formulated and put in place an improved direct mail marketing process, allowing for greatly increased traceability, standard KPIs, and deeper analytics

• Developed and implemented marketing strategy for Corporate Accounts and 25 Local Laboratories• Planned and managed a budget exceeding 750k• Assisted with hiring and training of new team members• Designed launch strategy and ongoing marketing activities for new products• Directed the marketing effort to onboard two acquisitions and a merger • Headed industry partnership initiatives and managed key relationships• Performed majority of marketing analytics; from establishing KPIs, building reports, and presenting analysisAchievements:+ Chartered an end-of-year campaign that generated >4M in incremental revenue - most successful single campaign in the company's history+ Formulated and launched a distributed marketing platform to provide self-service marketing solutions for 25 regional locations

• Responsible for go-to market planning and commercial strategy of all new products and existing non-implant products• Identified and investigated next-generation products for growth and viability• Spearheaded joint initiatives with industry partners• Supplemented internal sales training on complex products• Managed all trademark applications and renewals• Designed and administered select commercial programsAchievements:+ Designed and administered ongoing commercial rebate program that generates incremental revenue of >600k per month+ Chaired a team that successfully transitioned customers to a white label alternative to an established brand, saving >200k per year

• Supported company's sole Product Manager in all duties • Responsible for product related analysis and project reporting• Development of sales training materials for commercial campaigns and programs• Served as department SME on all dental laboratory products • Responsible for technical accuracy of all marketing materials

• Managed a team of four technical service representatives• Worked with marketing to provide VoC feedback and formulate messaging• Partnered with production leadership on operational and material improvements for existing product lines• Maintained high-value customer accounts• Initiated and executed CE events• Organized and hosted a Dental Sleep Study Club for local dentists