Yasmin Morrison

Yasmin Morrison Email and Phone Number

Fractional CMO and marketing consultant helping B2B tech companies unlock unstoppable growth @ Resound Consulting
Texas, United States
Yasmin Morrison's Location
Dallas-Fort Worth Metroplex, United States, United States
About Yasmin Morrison

I work with startups and SMBs to set and execute a strong marketing strategy that powers growth.-- MARKETING STRATEGY --Is your strategy actually a hodgepodge collection of tactics strewn together?When a marketing strategy is wrong-fit, half-baked, or unused, even great execution will net sub-par results.Define a clear top-down strategy that seizes the best opportunities in your market, engages your ideal buyers, and delivers a high ROI on your marketing efforts. We can do this in a half-day strategy session.-- LAUNCH STRATEGY --As Jeff Walker says, "Business is a succession of launches -- new products, projects, promotions, incentives, partnerships. To succeed you'll need to master the launch."Applying a variety of proven methodologies, I help businesses plan and execute their most exciting campaigns: launches.-- FRACTIONAL CMO --Businesses under $30M in revenue need the growth strategy and leadership of an experienced CMO.Reactive companies wait until they are "big enough" to justify a full-time CMO. Proactive companies get bigger by hiring a fractional CMO.As a former head of marketing for nearly a decade, I bring a pragmatic leadership style + a wide breadth of knowledge across marketing disciplines: - Digital marketing - Demand generation - Brand development - Messaging and positioning - Content marketing - Account-based marketing - Marketing automation - Integrated marketing - Email marketing - Social media marketing - Event marketing - Search engine optimization (SEO) - Sales enablement - HubSpot-certified - SEMrush-certified - Product Launch Formula (PLF) - Master's degree in technical writing - Proficient in Adobe creative tools - Plannuh partner👇 Have a marketing question or need help? 👇Message me here on LinkedInCall/text: 469.428.7504Email: yasmin@resoundconsulting.com You'll reach me within 24 hours, guaranteed.

Yasmin Morrison's Current Company Details
Resound Consulting

Resound Consulting

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Fractional CMO and marketing consultant helping B2B tech companies unlock unstoppable growth
Texas, United States
Employees:
1
Yasmin Morrison Work Experience Details
  • Resound Consulting
    Resound Consulting
    Texas, United States
  • Resound Consulting
    Founder & Fractional Cmo
    Resound Consulting Oct 2021 - Present
  • Hypcccycl
    Member
    Hypcccycl Jul 2022 - Present
    New York, Us
    HYPCCCYCL is an invite-only, professional community where top B2B revenue leaders cross-train their GTM skills with VCs.
  • Peak Community
    Member & Contributor
    Peak Community Dec 2020 - Present
    Atlanta, Georgia, Us
    Peak Community is an invitation-only private community of senior marketing leaders that connect, learn, and get 1% better each week.
  • Sbi, The Growth Advisory
    Vice President Marketing
    Sbi, The Growth Advisory Dec 2018 - Oct 2021
    Wyckoff, New Jersey, Us
    SBI is the go-to-market growth advisory for innovative companies who want more. Driven by insights and delivered from experience, SBI helps clients grow their revenue, margin, and enterprise value in ways never before possible.I had the privilege of leading SBI's marketing team for a "tour of duty" before pursuing my longtime goal of being a solopreneur.
  • Us-Analytics
    Vp Of Marketing
    Us-Analytics Jan 2017 - Dec 2018
    Mckinney, Texas, Us
  • Us-Analytics
    Director Of Marketing
    Us-Analytics Dec 2014 - Jan 2017
    Mckinney, Texas, Us
    - MARKETING STRATEGY: conducted market research, developed marketing strategy aligned with corporate strategy, developed offerings, allocated budget and resources- CORPORATE MESSAGING & BRANDING: defined corporate messaging, developed templates and brand guidelines, managed brand assets- CONTENT DEVELOPMENT & DISTRIBUTION: managed editorial calendar, wrote and designed content, optimized content for SEO and conversion, developed inbound and outbound marketing campaigns, managed website and social media profiles- REPORTING & ANALYSIS: measured the effectiveness of campaigns and marketing initiatives, tested and analyzed variables to continually optimize, shared insights cross-functionally- SALES ENABLEMENT: collaborated closely with sales on integrated business development strategies, communicated lead intelligence, created sales collateral, developed targeted account-based campaigns- EVENT MARKETING: planned face-to-face and virtual events for lead generation and nurturing, managed company sponsorship and participation in industry events and conferences- CRM MANAGEMENT: architected and maintained marketing/sales system (HubSpot), implemented marketing automation, managed incoming leads and prospects on a daily basis
  • Onmessage
    Senior Content Marketing Manager
    Onmessage Mar 2014 - Nov 2014
    Plano, Texas, Us
    - Developed strategic messaging for B2B business leaders to provide the framework for a clear, compelling, and consistent customer experience- Created content strategy and campaign plans for demand generation and lead nurturing- Conducted research and interviewed subject matter experts to translate highly complex topics into relevant, persuasive content (e.g. white papers, case studies, infographics, executive briefs)- Wrote a variety of content customized to each client, consistent in terms of style, quality, and tone, and optimized for consumption across all channels (e.g. social media, email, mobile, video, print, in-person)
  • Iprospect
    Business Development Specialist
    Iprospect Mar 2013 - Oct 2013
    London, Gb
    - Developed, designed, and produced sales and marketing materials- Collaborated cross-functionally to prepare and promote thought leadership pieces- Managed the proposal development process: led team strategy meetings, determinedconceptual and stylistic direction, interviewed subject matter experts, managed timelines
  • Sourcehov
    Proposal Writer
    Sourcehov Nov 2012 - Mar 2013
    Irving, Tx, Us
    - Managed the proposal development process from beginning to end, producing proposals for commercial and government prospects in response to RFPs/RFQs/RFIs- Initiated continual improvements in business development processes (e.g. streamlined project management via Salesforce, created a style guide to ensure consistency across team)
  • Webtpa
    Marketing Associate
    Webtpa Jun 2010 - Nov 2012
    Irving, Texas, Us
    - Developed strategies to engage unique B2B client segments; wrote, designed, and produced custom print and interactive communications to execute on these strategies- Co-led rebranding initiatives and website renovation- Developed company-wide templates (e.g. proposals, presentations, business cards, agendas, letterheads, newsletters, reports)- Designed digital signage for external marketing (customized for onsite visits by clients and prospective clients) and for internal marketing- Prepared press releases as well as internal communications- Supported sales team through all stages of proposal development
  • Energy Future Holdings
    Technical Writer Intern
    Energy Future Holdings Feb 2010 - May 2010
    Dallas, Texas, Us
    - Part of the four-person team that introduced technical communication to Luminant andled to the establishment of a permanent department for these activities- Collaborated to develop a documentation system for organizing legacy knowledge- Edited documents for clarity, consistency, correctness, functionality, and design- Created user-friendly document templates and trained personnel in their use
  • University Of North Texas Writing Lab
    Writing Consultant
    University Of North Texas Writing Lab Sep 2006 - Jan 2010
    Denton, Tx, Us
    - Diagnosed problems with students’ writing, teaching individual and groups of students- Tailored writing and editing skills to a broad range of subjects, styles, and formats- Created and conducted workshops designed to help students improve performance on Grammar, Spelling, Punctuation (GSP) test- Promoted the Writing Center’s resources by leading orientations at various locations at the university and by creating brochures, posters, and worksheets

Yasmin Morrison Skills

Marketing Email Marketing Proposal Writing Social Media Marketing Content Development Copywriting Technical Writing Content Strategy Adobe Creative Suite Marketing Communications User Experience Lead Generation Project Management Google Analytics Graphic Design Advertising B2b Marketing Management Blogging Press Releases Business Development Digital Marketing Product Marketing Corporate Communications Wordpress Indesign Photoshop Messaging Campaign Plans Inbound Marketing Hubspot Marketing Strategy Search Engine Optimization Web Development Conversion Rate Optimization Illustrator Semrush Presentations Marketing Automation Outbound Marketing Account Based Marketing Mailchimp Discoverorg Leadership Editing Writing Technical Communication Proofreading Newsletters Web Content Management Facebook Web Content White Papers Case Studies Brochures Webinars

Yasmin Morrison Education Details

  • University Of North Texas
    University Of North Texas
    And Scientific Writing
  • Cornell University
    Cornell University
    Leadership Essentials Program
  • University Of North Texas
    University Of North Texas
    English

Frequently Asked Questions about Yasmin Morrison

What company does Yasmin Morrison work for?

Yasmin Morrison works for Resound Consulting

What is Yasmin Morrison's role at the current company?

Yasmin Morrison's current role is Fractional CMO and marketing consultant helping B2B tech companies unlock unstoppable growth.

What is Yasmin Morrison's email address?

Yasmin Morrison's email address is ya****@****dex.com

What is Yasmin Morrison's direct phone number?

Yasmin Morrison's direct phone number is +121463*****

What schools did Yasmin Morrison attend?

Yasmin Morrison attended University Of North Texas, Cornell University, University Of North Texas.

What skills is Yasmin Morrison known for?

Yasmin Morrison has skills like Marketing, Email Marketing, Proposal Writing, Social Media Marketing, Content Development, Copywriting, Technical Writing, Content Strategy, Adobe Creative Suite, Marketing Communications, User Experience, Lead Generation.

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