Yolanda Thomas Email & Phone Number

Atlanta, GA, US

• Establish and execute go-to-market strategies for B2B technology solutions, accelerating product adoption across multiple segments
• Lead cross-functional teams and collaborate with product, sales, and marketing to ensure global alignment on strategy and streamline product launches
• Conduct in-depth research and use data-driven insights to create content strategies, sales enablement programs, and product launch campaigns
• Build and develop teams resulting in higher productivity and alignment with organizational goals

New York, New York, US

• Standardized go-to-market procedures for this leading digital media company for independent creators, which comprises the 7th largest internet property in the U.S.
• Increased team efficiency around product launches and upgrades, ensuring global alignment and consistency in workflows, messaging, and execution.
• Exceeded product adoption goals by up to 40% using data-driven insights and targeted content throughout the customer lifecycle. Drove growth of ad management, customer engagement, SEO, and AI-driven solutions.
• Collaborated with owners of an acquired solution and conducted product and competitive analysis. Quarterbacked the go-to-market strategy and ensured customer support, demand generation, and overall internal readiness.
• Debuted and expanded a centralized product resource that improved organizational knowledge of the market landscape, product benefits, competitor differentiation, segmentation strategy, and more.
• Cultivated relationships with senior leadership and uncovered gaps and issues hindering cross-functional productivity. Proposed and implemented solutions for continuous improvement.

Atlanta, GA, US

• Collaborated with the leadership team for an energy data-as-a-service company serving direct clients and channel partners in the Energy Management and Sustainability, ESG, and FinTech sectors.
• Increased incremental revenue per customer by 10% after strategizing and leading the launch of an accounts payable automation product that raised internal capability utilization and solved customer issues. Drove sales.
• Partnered with Equifax and led go-to-market strategy and sales enablement for an alternative data Fintech product for credit assessment and identity verification. Developed resources for their national sales and.
• Owned and produced SWOT analyses, competitor intelligence, positioning/messaging, pricing/packaging, and market insights that led to new strategies.
• Evaluated and entered new markets through refreshed product messaging emphasizing competitor differentiation. Collected data analytics, sized opportunities, and gathered requirements to develop proposals.
• Evangelized product value prop and conducted analyst briefings, voice of customer research, and market research to expand use cases and inform product strategy.

Atlanta, Georgia, US

• Led a global 11-person interdisciplinary team of Product Managers and Marketers at this industry-leading emergency management solutions provider for healthcare, public, and private sector organizations.
• Streamlined and scaled product roadmap and delivery processes. Defined product strategy and internal rollout plans, resulting in cross-functional alignment and greater internal efficiency.
• Market research led to the launch of a first-of-its-kind crisis and incident management collaboration solution with 30% adoption. Managed end-to-end process, including proof-of-concept, requirements gathering, product.
• Supported revenue growth by creating sales tools and assets for demand-generation campaigns.
• Collaborated with cross-functional leadership and made data-driven decisions that advanced product roadmaps and revenue opportunities.
• Transformed team performance to achieve corporate objectives. Increased productivity by hiring and coaching senior-level product managers and marketers.

Atlanta, GA, US

• Led marketing and content strategy to support the leading consumer data solutions enterprise. Spearheaded product marketing within a matrixed organizational structure for the Telecom and Utility vertical.
• Successfully repackaged a risk assessment solution, leading to the close of a multi-million-dollar deal.
• Developed compelling vertical-specific content and collateral for credit risk, fraud prevention, and identity verification solutions.
• Influenced key customers and prospects through thought leadership, events, and digital marketing campaigns.
• Collaborated with PR, sales, product teams, and leadership to deliver integrated marketing programs.
• Advised the General Manager on the creation of the vertical strategic playbook. Managed corresponding vertical budget and agency relationships and ensured a positive ROI on marketing activities.

Alpharetta, GA, US

• Executed global product marketing strategies to support a $500M global collaboration (UCaaS) company providing services to public sector, Fortune 500 companies, and international businesses.
• Opened a lucrative new market and quickly grew product revenue. Identified value-added resellers (VARs) as a promising new market and created five segments, with sales playbooks for each segment. Achieved more targeted.
• Enhanced the customer life cycle by developing content, defining positioning and messaging, creating personas, and managing go-to-market process execution.
• Supported public relations, demand generation, events, sales execution, and channel marketing programs.
• Partnered with interdisciplinary leaders to design product training, sales plays, battle cards, personas, and other sales resources.

Peachtree Corners, GA, US

• Recruited into a team leadership position by this private software firm, an enterprise payroll compliance software industry leader. Hired and managed a team of business analysts and marketing specialists, leading to.
• Delivered product requirements, coordinated product releases, and enabled channel partners. Developed visual brand standards, redesigned websites, and created a collection of customer-facing assets.
• Launched the firm’s portfolio of SaaS solutions and led the go-to-market strategy that achieved a 20% conversion rate. Leveraged customer insights to shape product roadmap and overall product vision.

Master Of Business Administration (M.B.A.), Marketing

Bachelor'S Degree, Economics