• Establish and execute go-to-market strategies for B2B technology solutions, accelerating product adoption across multiple segments• Lead cross-functional teams and collaborate with product, sales, and marketing to ensure global alignment on strategy and streamline product launches• Conduct in-depth research and use data-driven insights to create content strategies, sales enablement programs, and product launch campaigns • Build and develop teams resulting in higher productivity and alignment with organizational goals

• Standardized go-to-market procedures for this leading digital media company for independent creators, which comprises the 7th largest internet property in the U.S.• Increased team efficiency around product launches and upgrades, ensuring global alignment and consistency in workflows, messaging, and execution. • Exceeded product adoption goals by up to 40% using data-driven insights and targeted content throughout the customer lifecycle. Drove growth of ad management, customer engagement, SEO, and AI-driven solutions. • Collaborated with owners of an acquired solution and conducted product and competitive analysis. Quarterbacked the go-to-market strategy and ensured customer support, demand generation, and overall internal readiness. • Debuted and expanded a centralized product resource that improved organizational knowledge of the market landscape, product benefits, competitor differentiation, segmentation strategy, and more. • Cultivated relationships with senior leadership and uncovered gaps and issues hindering cross-functional productivity. Proposed and implemented solutions for continuous improvement.• Liaised with product and technical teams and translated value propositions into storytelling and sales material that conveyed unique value specific to each target audience segment.

• Collaborated with the leadership team for an energy data-as-a-service company serving direct clients and channel partners in the Energy Management and Sustainability, ESG, and FinTech sectors.• Increased incremental revenue per customer by 10% after strategizing and leading the launch of an accounts payable automation product that raised internal capability utilization and solved customer issues. Drove sales through content marketing and demand generation campaigns, leading to first-year success.• Partnered with Equifax and led go-to-market strategy and sales enablement for an alternative data Fintech product for credit assessment and identity verification. Developed resources for their national sales and marketing team. Accelerated sales conversions by identifying an opportunity to streamline processes, resulting in a higher close rate. • Owned and produced SWOT analyses, competitor intelligence, positioning/messaging, pricing/packaging, and market insights that led to new strategies. • Evaluated and entered new markets through refreshed product messaging emphasizing competitor differentiation. Collected data analytics, sized opportunities, and gathered requirements to develop proposals. • Evangelized product value prop and conducted analyst briefings, voice of customer research, and market research to expand use cases and inform product strategy.• Drove demand generation with core product content and strategies for integrated campaigns, PR, and events. • Expanded product resource library to support a rapidly growing sales team that met revenue targets. Developed buyer personas, call scripts, prospecting emails, battle cards, website copy, and collateral.

• Led a global 11-person interdisciplinary team of Product Managers and Marketers at this industry-leading emergency management solutions provider for healthcare, public, and private sector organizations. • Streamlined and scaled product roadmap and delivery processes. Defined product strategy and internal rollout plans, resulting in cross-functional alignment and greater internal efficiency.• Market research led to the launch of a first-of-its-kind crisis and incident management collaboration solution with 30% adoption. Managed end-to-end process, including proof-of-concept, requirements gathering, product messaging, and sales enablement. • Supported revenue growth by creating sales tools and assets for demand-generation campaigns. • Collaborated with cross-functional leadership and made data-driven decisions that advanced product roadmaps and revenue opportunities. • Transformed team performance to achieve corporate objectives. Increased productivity by hiring and coaching senior-level product managers and marketers.

• Led marketing and content strategy to support the leading consumer data solutions enterprise. Spearheaded product marketing within a matrixed organizational structure for the Telecom and Utility vertical.• Successfully repackaged a risk assessment solution, leading to the close of a multi-million-dollar deal. • Developed compelling vertical-specific content and collateral for credit risk, fraud prevention, and identity verification solutions.• Influenced key customers and prospects through thought leadership, events, and digital marketing campaigns. • Collaborated with PR, sales, product teams, and leadership to deliver integrated marketing programs. • Advised the General Manager on the creation of the vertical strategic playbook. Managed corresponding vertical budget and agency relationships and ensured a positive ROI on marketing activities.

• Executed global product marketing strategies to support a $500M global collaboration (UCaaS) company providing services to public sector, Fortune 500 companies, and international businesses.• Opened a lucrative new market and quickly grew product revenue. Identified value-added resellers (VARs) as a promising new market and created five segments, with sales playbooks for each segment. Achieved more targeted selling, increasing revenue by 20%.• Enhanced the customer life cycle by developing content, defining positioning and messaging, creating personas, and managing go-to-market process execution. • Supported public relations, demand generation, events, sales execution, and channel marketing programs.• Partnered with interdisciplinary leaders to design product training, sales plays, battle cards, personas, and other sales resources.

• Recruited into a team leadership position by this private software firm, an enterprise payroll compliance software industry leader. Hired and managed a team of business analysts and marketing specialists, leading to higher productivity and organizational change. • Delivered product requirements, coordinated product releases, and enabled channel partners. Developed visual brand standards, redesigned websites, and created a collection of customer-facing assets. • Launched the firm’s portfolio of SaaS solutions and led the go-to-market strategy that achieved a 20% conversion rate. Leveraged customer insights to shape product roadmap and overall product vision.