• Upon Marketing Communication and Corporate Communications across China region, and holding 15 plus years of experiences in advertising media industry, brands & Marketing area• Extensive collaboration experiences with all forms of marketing agencies, including media, creative, social, digital, PR, e-Commerce, production, event, etc. And a veteran on IMC & digital• With extensive hands-on cases, either on strategic counseling for brands, coordinating with multiple agencies, identification of the external and internal stakeholders (expecially C-level executives), outreach of industry experts and influencers, etc.• Good leadership skills and strong business development capability• Excellent presentation and negotiation skillsA fragrance influencer with 3000+ followers on RED. Key clients:FMCG: Colgate, Red Bull, Budweiser, Coca Cola, Doublemint, M&M; Retail & CE: Herman Miller, ALDI, Microsoft, Philips, Hoover, Kindle;Luxury & Fashion: GUCCI, Cartier, Piaget, Tiffany, Damiani, DeBeers Jewelry, APM; Beauty & Medical Beauty: Chanel, Estee Lauder Group (La Mer, Jo Malone, TF beauty, Estee Lauder, etc.) Travel Retail, Cynosure; Lifestyle: Melco, Pernod Ricard, Macallan;Nutrition & Healthcare: Wyeth, Sanofi, Boehringer-Ingelheim; Others: Ping’An credit card, a social shopping APP, a Real Estate Website/APP (overseas properties)
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Sr. Director (Imc, Digital & Ec Strategy)Dentsu Mar 2021 - Present中国 上海市 -
Content Director (Imc, Content & Ec Strategy)Wavemaker Mar 2019 - Mar 2020Shanghai -
Marketing Director (Digital, Content & Ec Strategy)Jm Advertising Jan 2017 - Feb 2019Shanghai
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Marketing Director (Digital&Pr)Roi Festival Jun 2015 - Jan 2017Shanghai -
Content Director/Sr. Pr & Marcom ManagerStarcom May 2013 - Jun 2015Shanghai -
Assistant Marketing Manager/Ea To Cfo & SvpPhilips Jun 2012 - May 2013Shanghai -
Associate Digital Director/Corp Pr Lead/Ea To President & Ceo Greater ChinaDdb China Group Oct 2007 - Jun 2012Shanghai -
Account Manager/Ea To Ceo Greater China阳狮广告 Aug 2005 - Sep 2007Shanghai -
Sr. Account Executive/Ea To GmYoung & Rubicam Jun 2003 - Jul 2005Shanghai
Frequently Asked Questions about Rui B.
What company does Rui B. work for?
Rui B. works for Dentsu
What is Rui B.'s role at the current company?
Rui B.'s current role is IMC, Content, EC Strategy.
What schools did Rui B. attend?
Rui B. attended 长春工业大学.
Who are Rui B.'s colleagues?
Rui B.'s colleagues are Noleens Korir, Sydney Strader, Kabilan Emk, Matthieu Philippart, Veronika Rusko, Data Refinery, Bharathesh Halemane.
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