• Led the creative development for major brand campaigns, includingSmile For Real 3.0, 2023 & 2024 Lunar New Year Campaigns, and the Aligner Innovation Campaign.• Designed visuals for Zenyum's CRM workflow journeys, enhancing customer engagement through compelling visual content.• Directed studio photoshoots, producing in-house assets to support a range of marketing initiatives.• Created BAU (Business-As-Usual) collaterals such as EDMs, social media posts, and supported smaller ad-hoc campaigns.• Developed concepts and designed booth collaterals for roadshows and events, including the IDEM exhibition.• Collaborated closely with the performance marketing team to create effective ad assets aligned with campaign goals.

• Developed and executed social media content for a variety of brands, including HYSSES, Scent by Six, Great World City, Food Culture, Nestbloom,and Naoki Matcha.• Created campaign visuals to enhance brand visibility and engagement.• Designed landing pages optimized for user experience and conversions.• Crafted compelling EDM (Electronic Direct Mail) content to drive customer engagement and retention.

• 4-month Internship• Gained hands-on experience in branding, learning the process from start to finish.• Participated in key meetings, developing a strong understanding of branding strategy and execution.• Collaborated closely with the Creative Director on projects, including the creation of branding collaterals for KL East Mall.