Director Of Business Insights
CurrentCross-functional team leader managing project workstreams, developing digital campaign reporting across online and offline media channels, and analyses to drive sales.
Apr 2023 - Present
AeroLeads people directory · profile
Yasheaka Owens Email & Phone Number
Data-Driven Marketing Strategist | Strategic Relationship Builder | Award-Winning Mentor to BIPOC Young Professionals
at
CMI Media Group
1 work email found
@diaglobal.org
2 phones found area 570 and 267
LinkedIn matched
✓ Verified Jun 2026
4 data sources
Profile completeness 100%
Current company
Role
Data-Driven Marketing Strategist | Strategic Relationship Builder | Award-Winning Mentor to BIPOC Young Professionals
Location
Philadelphia, Pennsylvania, United States
Who is Yasheaka Owens? Overview
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Quick answer
Yasheaka Owens is listed as Data-Driven Marketing Strategist | Strategic Relationship Builder | Award-Winning Mentor to BIPOC Young Professionals at CMI Media Group, based in Philadelphia, Pennsylvania, United States. AeroLeads shows a work email signal at diaglobal.org, phone signal with area code 570, 267, and a matched LinkedIn profile for Yasheaka Owens.
Yasheaka Owens previously worked as Director of Business Insights at Cmi Media Group and Employee Resource Group Lead at Cmi Media Group. Yasheaka Owens holds Bachelor'S Degree, Communication Arts from Cheyney University Of Pennsylvania.
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{first}.{last}@diaglobal.org
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Profile bio
About Yasheaka Owens
Yasheaka Owens, MA is an established marketing strategist, multicultural leader, award-winning mentor, DEI advocate, and digital advertising expert, passionate about helping businesses increase brand awareness and customer engagement. With more than a decade of exceptional experience driving revenue for nonprofit and for-profit organizations, she has proven to be a visionary leader, adept with the knowledge of organizational development through orchestrating marketing programs that yield bottom-line results. Yasheaka is the CEO of YO & Associates, LLC, a minority- and woman-owned consultancy in Philadelphia dedicated to improving the talent pipeline, increasing employment attainment, and increasing confidence in one’s personal value.YOA delivers on this mission by offering coaching and mentoring programs for BIPOC young professionals overcoming workforce challenges to obtain meaningful employment, free resources for entry-level professionals, and a virtual internship program connecting undergraduate students to nonprofit organizations in need of new talent.For professional associations and communities, YO & Associates is the digital marketing consultancy that delivers strategies that drive membership growth, engagement, and retention. Join our partner network and learn how you can help address the gaps in the talent pipeline and ensure that Millennials and Gen Z can engage with your organization. Email: yowens@yoassoc.com
Listed skills include Social Media, Blogging, Public Relations, Press Releases, and 51 others.
Current workplace
Yasheaka Owens's current company
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17 roles
Yasheaka Owens work experience
A career timeline built from the work history available for this profile.
Employee Resource Group Lead
CurrentAt CMI Media Group and Compas, we’ve been expanding our Employee Resource Groups! ERGs exist to support underrepresented employees in the workplace. BRAAVE (Bringing Relevance to the African American Vision & Experience) brings awareness to the African American community by giving individuals a voice, inspiring positive action, and creating allyship among.
Jan 2023 - Present
Associate Director, Business Insights
Strategic oversight and development of measurement, analysis & optimization recommendations of online and offline marketing campaigns for $1B+ pharma clients.
Apr 2021 - Apr 2023
Chief Executive Officer
CurrentI mentor BIPOC young professionals to overcome workforce challenges to obtain meaningful employment.
Jul 2012 - Present
Digital Marketing Consultant
CurrentI drive membership growth for professional associations, agencies, and communities. * Marketing Strategy Development * Paid Digital Marketing * KPIs & Analytics * Conference & Event Marketing * Email Marketing * 501(c)(3) & 501(c)(6) Nonprofit ExpertiseTech Stack: Adobe Marketo, Google Ads, Google Analytics, Hubspot, LinkedIn Marketing Solutions, IBM.
Jan 2019 - Present
Head Of Program Management
Initiated, developed, and led the award-winning YOakleyPR Virtual Internship Program for college students and recent graduates interested to provide students with the opportunity to build their portfolios of work and develop strategic and operational marketing skills while earning academic credit.
Jan 2013 - Dec 2018
President
The Cheyney University C Club, Inc.
The Cheyney University C Club is organized exclusively for charitable purposes to promote the mission and advancement of the Cheyney University of Pennsylvania athletic program, cheerleading squad, and the university band. The President shall:* Take full responsibility of the organization operations and funds* Have signature authority on all contracts*.
Jun 2018 - Jun 2023
2022 Adcolor Futures Champion
ADCOLOR FUTURES is a unique program that is dedicated to identifying and nurturing the next generation of leaders in the advertising, marketing, media, and public relations industries. It provides training, mentorship, and empowerment for young professionals with the goal of supporting the talet of tomorrow, today.
Apr 2022 - Dec 2022
Consulting Member
The Upside is a community of top independent consultants who join forces to advance their businesses.
Apr 2022 - Dec 2022
Bank Of America Institute For Women'S Entrepreneurship
May 2022 - Aug 2022
Digital Marketing Manager
The global marketing team leader for strategy development, execution, and optimization of all B2C and B2B multi-channel digital campaigns across the customer lifecycle, including but not limited to search engine marketing, paid social media, email marketing, media buying, and display channels to drive customer engagement, event, and digital product sales.
Jul 2019 - Apr 2021
Marketing Strategy Manager
Brand ambassador and team leader, successfully delivering an optimal brand experience. Led teams that developed and implemented comprehensive, data-driven strategies and associated strategic positioning and messaging to support strategic objectives, including membership growth, promoting year-round value, increasing engagement, and increasing satisfaction.
Jul 2018 - Mar 2019
Senior Digital Marketing Manager
Developed and implemented data-driven digital marketing strategies, demand generation, and lead generation campaigns to support PMA's strategic objectives to increase membership growth, engagement, and event registrations. Collaborated with the marketing department's senior management team. Supervised the Database Specialist.* Managed budget and developed.
Feb 2017 - Jun 2018
Associate Marketing Manager
Responsible for collaborating with Product Marketing Managers to create, launch, manage, and optimize B2C marketing campaigns while digital campaigns in support of B2C communications for Elsevier Clinical Solutions products. Supervised three B2C Digital Marketing Coordinators.* Oversaw the daily execution of B2C marketing campaigns from the bundling of.
Nov 2015 - Feb 2017
Public Relations Manager
Responsible for developing, implementing, and managing communications and public relations strategies to provide information to Women Veterans ROCK!'s internal and external audiences about its nonprofit mission, programs, and initiatives.* Collaborated with the National Campaign Chair, National Advisory Council of Directors, Vice Presidents, and Regional.
Oct 2013 - Nov 2015
Email Marketing Manager
Responsible for supporting the email marketing efforts of magazines by collaborating with Integrated Marketing Coordinators and Database Marketing Analysts to maintain the email campaign schedule by ensuring that the quality of copy and HTML creative met corporate guidelines and acquire proper approvals prior to the requested campaign deployment date.*.
Jan 2012 - May 2014
Marketing Coordinator
Working in the Department of Community Development to acquire, rehabilitate, and resell abandoned or foreclosed homes for the Neighborhood Stabilization Program in Coatesville, PA in partnership with the Habitat for Humanity of Chester County.Initiated the "Help Yourself, Help Your Neighbor: Get Informed!" community information series of workshops and.
Sep 2009 - May 2011
4 education records
Yasheaka Owens education
Bachelor'S Degree, Communication Arts
Cheyney University Of Pennsylvania
Master'S Degree, Mass Communication/Media Studies
Kent State University
Intercultural/Multicultural And Diversity Studies
University Of South Florida Muma College Of Business
Bank Of America Institute For Women'S Entrepreneurship
Cornell University
FAQ
Frequently asked questions about Yasheaka Owens
Quick answers generated from the profile data available on this page.
What company does Yasheaka Owens work for?
Yasheaka Owens works for CMI Media Group.
What is Yasheaka Owens's role at CMI Media Group?
Yasheaka Owens is listed as Data-Driven Marketing Strategist | Strategic Relationship Builder | Award-Winning Mentor to BIPOC Young Professionals at CMI Media Group.
What is Yasheaka Owens's email address?
AeroLeads has found 1 work email signal at @diaglobal.org for Yasheaka Owens at CMI Media Group.
What is Yasheaka Owens's phone number?
AeroLeads has found 2 phone signal(s) with area code 570, 267 for Yasheaka Owens at CMI Media Group.
Where is Yasheaka Owens based?
Yasheaka Owens is based in Philadelphia, Pennsylvania, United States while working with CMI Media Group.
What companies has Yasheaka Owens worked for?
Yasheaka Owens has worked for Cmi Media Group, Yo & Associates, Llc, The Cheyney University C Club, Inc., Adcolor Conference And Awards, and The Upside.
How can I contact Yasheaka Owens?
You can use AeroLeads to view verified contact signals for Yasheaka Owens at CMI Media Group, including work email, phone, and LinkedIn data when available.
What schools did Yasheaka Owens attend?
Yasheaka Owens holds Bachelor'S Degree, Communication Arts from Cheyney University Of Pennsylvania.
What skills is Yasheaka Owens known for?
Yasheaka Owens is listed with skills including Social Media, Blogging, Public Relations, Press Releases, Email Marketing, Media Relations, Public Speaking, and Marketing Communications.
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