Cross-functional team leader managing project workstreams, developing digital campaign reporting across online and offline media channels, and analyses to drive sales.

At CMI Media Group and Compas, we’ve been expanding our Employee Resource Groups! ERGs exist to support underrepresented employees in the workplace. BRAAVE (Bringing Relevance to the African American Vision & Experience) brings awareness to the African American community by giving individuals a voice, inspiring positive action, and creating allyship among our employees, clients, and the larger community. If you would like to learn more about this ERG’s efforts, reach out or click here: https://cmimediagroup.com/inclusion-diversity/.

Strategic oversight and development of measurement, analysis & optimization recommendations of online and offline marketing campaigns for $1B+ pharma clients.

I mentor BIPOC young professionals to overcome workforce challenges to obtain meaningful employment.

I drive membership growth for professional associations, agencies, and communities. * Marketing Strategy Development * Paid Digital Marketing * KPIs & Analytics * Conference & Event Marketing * Email Marketing * 501(c)(3) & 501(c)(6) Nonprofit ExpertiseTech Stack: Adobe Marketo, Google Ads, Google Analytics, Hubspot, LinkedIn Marketing Solutions, IBM Silverpop, Higher Logic, Facebook Ads Manager, Hunter.io, Zoom, Google Suite, Microsoft Office Suite, Microsoft Teams

Initiated, developed, and led the award-winning YOakleyPR Virtual Internship Program for college students and recent graduates interested to provide students with the opportunity to build their portfolios of work and develop strategic and operational marketing skills while earning academic credit.

The Cheyney University C Club is organized exclusively for charitable purposes to promote the mission and advancement of the Cheyney University of Pennsylvania athletic program, cheerleading squad, and the university band. The President shall:* Take full responsibility of the organization operations and funds* Have signature authority on all contracts* Serve as the liaison to Cheyney University of Pennsylvania during public events* Assist and oversee The C Club’s charitable fundraising efforts* Manage the annual operating budget for the organization

ADCOLOR FUTURES is a unique program that is dedicated to identifying and nurturing the next generation of leaders in the advertising, marketing, media, and public relations industries. It provides training, mentorship, and empowerment for young professionals with the goal of supporting the talet of tomorrow, today.

The Upside is a community of top independent consultants who join forces to advance their businesses.

The global marketing team leader for strategy development, execution, and optimization of all B2C and B2B multi-channel digital campaigns across the customer lifecycle, including but not limited to search engine marketing, paid social media, email marketing, media buying, and display channels to drive customer engagement, event, and digital product sales for DIA’s Americas & four global regions.* Manage the DIA Americas department’s $1M annual marketing and advertising budget.* Strategize across all operational departments of DIA to maximize marketing plans and develop integrated marketing strategies for 68 conferences and virtual events earning 45% of the organization’s revenue—exceeding forecasted targets by an average of 15.8% in 2020.* Develop content marketing strategies to realize lead generation goals, improve content related KPIs for podcasts, infographics, webinars, and web content across channels, and support customer acquisition and retention goals.* Leverage audience segmentation strategies by digital channel to drive DIA Learning online module and training course sales, resulting in 74% of the organization’s total sales—exceeding forecast by 54% in 2020. * Continual work on establishing a pipeline of marketing qualified leads that the Business Development department will convert into product sales and support the sales process with the development of marketing strategies, lead generation pages, promotional and nurture email campaigns.* Create Google Ads Pay Per Click (PPC) search, programmatic display, and remarketing campaigns that increase awareness and drive bottom-of-funnel conversions while maintaining a combined CPA below $250.* Measure and optimize our paid marketing using vendor-specific reports, Google Analytics, Marketo, and Google Data Studio dashboards.* Manage and continuously optimize key conversion points in the marketing funnel, including email marketing outputs, landing pages, calls-to-action (CTAs), and lead-generating forms.

Brand ambassador and team leader, successfully delivering an optimal brand experience. Led teams that developed and implemented comprehensive, data-driven strategies and associated strategic positioning and messaging to support strategic objectives, including membership growth, promoting year-round value, increasing engagement, and increasing satisfaction in PMA products and web content to support a $30 million product portfolio. * Led the integrated marketing strategy development and execution for global membership ($5M) and PMA Foodservice Conference & Expo ($2M), the second and third largest revenue-driving products; and contributed to PMA Fresh Summit Conference & Expo ($17.5M).* Managed budget for creative and digital media agency contracting and advertising to increase event registrations and membership conversions over projections in targeted global markets, including the United States, Canada, Mexico, and the Southern African region. Primary portfolios: Consumer-Facing Retailers, Foodservice, Grower-Shippers, and Floral.* Directed the development of market research initiatives with expert resource Phoenix Marketing International to uncover the KPI’s that drive brand health and how they can be optimized to increase customer engagement in seven countries.* Synthesized and analyzed diverse data sets and crafted recommendations that ultimately directed the development and placement of digital content to effectively position unique value propositions by targeted customer segment. * Developed comprehensive, data-driven strategies that included creative direction for campaign assets, trade agreements with industry media publications, A/B testing, awareness, conversion, and lead generation campaigns to support association goals.

Developed and implemented data-driven digital marketing strategies, demand generation, and lead generation campaigns to support PMA's strategic objectives to increase membership growth, engagement, and event registrations. Collaborated with the marketing department's senior management team. Supervised the Database Specialist.* Managed budget and developed digital media advertising strategies for Google AdWords, Google Display Network, DoubleClick, trade advertisements, as well as Facebook, LinkedIn, and Instagram social media channels.* Leveraged Personify360 and SQL to better scope marketing strategy, understand audience trends, and develop audience segmentation criteria for email marketing and paid digital campaigns.* Analyzed the organization’s user list data, campaign metrics, value usage metrics (including digital content, social media, and email campaigns), targeted content user research, and relevant industry data to improve the development of user content that will drive effective communications and engagement. * Developed reports focusing on industry benchmarks and KPIs to drive strategic development with an emphasis on highlighting successes, trends, high-level campaign ROI, and opportunities within a test-and-learn environment.* Collaborated with the Information Technology team to manage the subscriber database, including data hygiene, data architecture, external list uploads, opt in/ opt out permissions for CAN-SPAM, GDPR, and CASL compliance.

Responsible for collaborating with Product Marketing Managers to create, launch, manage, and optimize B2C marketing campaigns while digital campaigns in support of B2C communications for Elsevier Clinical Solutions products. Supervised three B2C Digital Marketing Coordinators.* Oversaw the daily execution of B2C marketing campaigns from the bundling of creative assets, creative set-up using HTML/CSS templates, testing, QC customer targeting, and deployment using Adobe Campaign.* Performed technical tasks, including creating and reviewing SQLs and all creative executions for quality control, customer targeting, list segmentation, creating promotional offers using DELTA Fulfillment software, and reports in SAP Business Objects.* Delivered complex automated campaigns in support of product launches and customer relationship building. * Consulted with internal stakeholders and vendor agencies to identify, understand, and communicate key deliverables, technical specifications, production, and reporting requirements for all B2C email marketing campaign components.* Professional Development: Project Management Essentials (PMBOK Guide 5th Ed); Microsoft Office 2010: Beginning Excel

Responsible for developing, implementing, and managing communications and public relations strategies to provide information to Women Veterans ROCK!'s internal and external audiences about its nonprofit mission, programs, and initiatives.* Collaborated with the National Campaign Chair, National Advisory Council of Directors, Vice Presidents, and Regional Directors on strategic communication initiatives and advised leadership on opportunities to support national campaign goals. * Created public relations and social media outputs such as videos, marketing materials, presentations, news releases, media advisories, brochures, radio PSAs, and email newsletters for company websites, WordPress blogs, and social media channels.* Identified and earned local, regional and national media placements by monitoring editorial calendars in Cision, establishing relationships with media professionals and pitching stories to media outlets.* Earned media placements include: Black Enterprise, espnW, Women of Power, NBC10 – WCAU, and iHeart Radio (PHL DMA).

Responsible for supporting the email marketing efforts of magazines by collaborating with Integrated Marketing Coordinators and Database Marketing Analysts to maintain the email campaign schedule by ensuring that the quality of copy and HTML creative met corporate guidelines and acquire proper approvals prior to the requested campaign deployment date.* Used Silverpop Engage email marketing automation software to create, deploy, and track email campaign performance. Received the Silverpop Engage Professional Certification.* Measured and improved response results, email open rates, and click-through rates for Vogue, Vanity Fair, Bon Appétit, DETAILS, GQ, Lucky, Glamour, WIRED, and W magazines.* Managed list segmentation, suppression lists, and legal regulations / best practices associated with CAN-SPAM Act.

Working in the Department of Community Development to acquire, rehabilitate, and resell abandoned or foreclosed homes for the Neighborhood Stabilization Program in Coatesville, PA in partnership with the Habitat for Humanity of Chester County.Initiated the "Help Yourself, Help Your Neighbor: Get Informed!" community information series of workshops and events throughout the Coatesville area which served over 100 citizens within 3 months and was nominated for consideration for The Governor’s Award for Local Government Excellence for 2010.