ETAT PUR

Marketing strategy and brand management for SENDO blood pressure monitor and OTC food supplements in categories: men’s health, diabetes and immune system, on four European markets: Bulgaria, Romania, North Macedonia and Albania.

Conceptualised and co-created skincare range Collagena PURE .

Improved the Brand positioning and Market growth of company's leading products, by Creation and Field implementation of a comprehensive development plan.Established and maintained strategic partnerships with Austrian health care professionals. Managed meaningful cross-collaboration projects with key opinion leaders, stakeholders, and associations.

Accomplished a project for optimizing the company's social media channels and public image.Leading role in the organization and communication activities during the ECR 2019 - European Congress of Radiology.Editorial work on the Annual Scientific Report and newsletter. Creative input on web site, print materials, and digital platforms.

Launched premium skincare brand on the market: ESTHEDERM. Designed and executed a comprehensive Marketing strategy , which resulted in 115% achievement of annual sales target.Mentored Salesforce and Beauty advisors teams in the successful delivery of brand values, concept and image. Spokesperson for press conferences, launch events, video shootings and media.

Created and implemented an innovative training program:“Academy Bioderma “ which resulted in 89% brand engagement. Co-developed a digital learning platform for brand and skin care knowledge. Spokesperson for product launches and press conferences in front of dermatologists, opinion leaders, pharmacists, journalists, beauty & fashion bloggers .

Recruitment, training and management of Dermo experts team, consisted of 6 people. Boosted direct sales by 37%. Responsible for the monthly schedule, sales target and action strategy (launch campaigns, promotions and sampling).

Built public image, marketing and training strategy for 4 beauty brands (Goldwell and label.m/ salon haircare, Golden Rose/ retail make up, Ziaja/ retail skincare. Coverage: national , BulgariaLed fashion events, working seminars and presentations on international scene Conceptualized and co-created pop up make up kiosksReceived the PR Excellence Award, London, UK 2013 and the Superbrands Award, Sofia, Bulgaria 2015.

Led opening “welcome” product educations for new clients and company employees.Customizing a product portfolio presentation to national and local key accounts, pharmacy chains, hairdresser salons and RTL clients. >400 trained in brand and product knowledge.

Creation of a complete press strategy, execution of press releases , for both RTL and salon brandsSuccessful repositioning of low segment brand into a higher perceived one (Golden Rose) Maintaining premium brand image according to supplier company guidelines (Goldwell, Label.m)Excellent partnership with magazine beauty editors based on high professional work and very strong personal relationExecution, controlling and approval (in case of outsourcing) of advertising print visuals… Show more Creation of a complete press strategy, execution of press releases , for both RTL and salon brandsSuccessful repositioning of low segment brand into a higher perceived one (Golden Rose) Maintaining premium brand image according to supplier company guidelines (Goldwell, Label.m)Excellent partnership with magazine beauty editors based on high professional work and very strong personal relationExecution, controlling and approval (in case of outsourcing) of advertising print visuals and editor texts according to the brand needs and specifics Show less