As a Senior Marketing and Communication Executive with a proven track record in the Public and Government Sector, I have extensive experience defining and implementing multi-million ILS marketing and media budgets. In my current role, I manage the spokesmen and customer service department, as well as the marketing and information system for Israel Railways Ltd, the national heavy rail system who serves as the execution and operation arm of the Ministry of Transport.Throughout my career, I have led teams, vendors, and experts to achieve high performance in dynamic markets and crisis management situations. Working with top PR and Advertising agencies, I have successfully launched and introduced new products and services to the market, implemented innovative solutions, and influenced behaviors.Previously, I was the Director of Marketing and Information for Tamir Packaging Recycling Corporation and the VP of Marketing and Communications of the Manufacturers' Association.I have a bachelor's degree in communication and international relations from the Hebrew University of Jerusalem and a master's degree in law from Bar Ilan University. Due to my education and experience, I am able to excel in my role and drive results for the organization. My approach to tackling challenges is assertive and creative. In everything I do, I strive for excellence and deliver results.Feel free to reach out >>yoashbi@gmail.com