Yoav Cohen

Yoav Cohen Email and Phone Number

UX Designer at Keshet Media Group | Product Design | Prototyping and User Research @ Keshet Media Group
tel aviv, israel
Yoav Cohen's Location
Israel, Israel
About Yoav Cohen

I'm passionate UX Designer and Researcher with a strong background in Design, User Experience, and Human-Computer Interaction (HCI). With 4 years of experience, I have a proven track record of delivering impactful design solutions and high-fidelity prototypes that positively impact organizational outcomes. I excel in collaborating with cross-functional teams to tackle complex, high-stakes problems, and I am committed to continuous improvement and contributing to team success.Currently, I am a UX Designer at Keshet Media Group, where I design complex user flows and deliver pixel-perfect design solutions for projects of large scope and complexity. I specialize in designing wireframes and mockups for various platforms, including web, iOS, Android, and TVs. I have hands-on experience designing responsive websites that attract over 1 million monthly users. Additionally, I'm adept at documenting UX specifications and standards to ensure consistent design quality.One of my key strengths is creating high-fidelity interactive prototypes and interaction design, enabling stakeholders to visualize and experience the user journey. I also manage full-scale usability testing efforts across multiple platforms, including developing study plans, conducting user interviews, collecting data, and moderating sessions. This research-driven approach allows me to provide valuable recommendations to the teams.During my internship at Agora RE, I redesigned the company's website based on user feedback. As a Project Manager at the miLAB, IDC, I led an HCI research project from scratch, managing a team of interdisciplinary professionals. I am also proud to have published an article titled 'Excluded by Robots: Can Robot-Robot-Human Interaction Lead to Ostracism?' at HRI 2021 Conference.I hold a B.A. in Interactive Communication and HCI from Reichman University. My educational background has provided me with a strong foundation in UX Design, UX Research, and Product Management.Skills:- Design & Prototyping: Sketch, Figma, ProtoPie, User Flows, Wireframes & Mockups- Research: Data Analysis, Persona Hypothesis, A/B Testing, Usability Testing- Digital: HTML & CSS, Video Editing (Premiere Pro, Final Cut Pro)- Personal: Creative Thinking, Perseverance, Leadership, Team Player, Accuracy, Problem SolvingIn my spare time, I like to listen to music and learn more about UX and the Product – Tech world!I am passionate about creating exceptional user experiences and driving UX design innovation. If you think we can do something extraordinary together, please contact me.

Yoav Cohen's Current Company Details
Keshet Media Group

Keshet Media Group

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UX Designer at Keshet Media Group | Product Design | Prototyping and User Research
tel aviv, israel
Website:
mako.co.il
Employees:
273
Yoav Cohen Work Experience Details
  • Keshet Media Group
    Ux Designer
    Keshet Media Group Mar 2021 - Present
    Tel Aviv, Israel
    • Practice UX design of complex user flows and deliver design solutions for projects of large scope• Designing wireframes/mockups based on UX research and market research for Web, iOS, Android, and Smart TVs with attention and focus on pixel perfection• Working in collaboration with UI Designers, Product Managers, and Software Developers• Creating high-fidelity interactive prototypes with interaction design• Document UX specifications, design, and standards.• Organized and managed full-scale usability testing efforts across mobile native, mobile web, and desktop experiences, including developing study plans, protocols, user interviews, data collection trackers, & moderating sessions.• Present research results and recommendations to stakeholders, including designers, developers, program managers, and executives.• Manage and establish workflow with Figma that will benefit developers, designers, product managers, and others.
  • Reichman University
    Figma Lecturer
    Reichman University Nov 2024 - Present
    Herzliya, Tel Aviv District, Israel
    • Teaching students the fundamentals of Figma, from wireframing and user flows to creating high-fidelity designs, preparing them for real-world UX/UI challenges.• Guiding students through the entire design process, including teamwork in Figma, prototyping, and responsive design with auto-layout, to foster collaborative and practical design skills.• Teaching how to navigate Figma independently, including best practices for staying updated with the latest design tools and trends.
  • Milab - Media Innovation Lab
    Research Project Manager
    Milab - Media Innovation Lab Mar 2019 - Nov 2021
    I managed an HCI Research project from scratch in collaboration with the miLAB managers. I led a team that included psychology and computer science students, animators, and industrial designers.
• Co-author of academic papers.• I led the design & development team, solving problems during development & research.• Conducting qualitative and quantitative research, including semi-structured interviews.• Emphasis on the accuracy of all details during development.• Data analysis• Extensive teamwork
  • Kan - Israeli Public Broadcasting Corporation
    Supervisor Of Broadcast & Sound Technicians
    Kan - Israeli Public Broadcasting Corporation Jul 2017 - Mar 2021
    • Broadcast technician of "Kan" radio stations, including programs at Kan TV.• Supervisor of the proper functioning of the broadcasts & studios• Training new employees in various systems.• Editing radio programs and podcasts.
  • Agora Re
    Ux/Ui Designer
    Agora Re Nov 2020 - Jan 2021
    I was responsible for designing new features of the platform.Creating a new website for the company base on market research.
  • Galei Tzahal
    Sound Technician
    Galei Tzahal Oct 2014 - Jun 2017
    • Technical responsibility for live news broadcasts.• Complex broadcasts, including recorded and live.• Teamwork in various programs.

Yoav Cohen Education Details

Frequently Asked Questions about Yoav Cohen

What company does Yoav Cohen work for?

Yoav Cohen works for Keshet Media Group

What is Yoav Cohen's role at the current company?

Yoav Cohen's current role is UX Designer at Keshet Media Group | Product Design | Prototyping and User Research.

What schools did Yoav Cohen attend?

Yoav Cohen attended Reichman University (Idc Herzliya), The Open University Of Israel.

Who are Yoav Cohen's colleagues?

Yoav Cohen's colleagues are Irit Shlomovitz, Tomer Cohen, Guy Roth, Ruthy Steinberg רותי שטיינברג, Naama Daus, נופר הייקושלר, Dor Goldenberg.

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