Campaign Planning & Optimization: Developed and executed digital advertising campaigns across Google's platforms (Search, Display, Video, Apps) for some of Israel's largest advertisers, consistently exceeding performance goals and delivering measurable ROI.Performance Analysis & Reporting: Analyzed campaign performance data (CTR, ROAS, CPA) using Google Ads and internal tools, identified trends, and implemented optimizations to maximize results and drive significant revenue growth.Budget Management: Effectively managed advertising budgets exceeding $100M annually, ensuring optimal allocation of resources to maximize campaign efficiency and ROI.Cross-functional Collaboration: Collaborated with internal teams (sales, marketing, product) and external partners (agencies) to ensure seamless campaign execution and achieve client objectives.Client Communication: Presented campaign performance reports and insights to clients, providing clear and concise explanations of campaign results and recommendations for future optimizations.

Campaign Management: Developed and executed monetization strategies for over 50 mobile games, maximizing ad revenue and eCPM through effective campaign management and optimization.Partner Management: Collaborated with advertising partners to optimize campaign performance and drive revenue growth.

Account Management: Managed high-volume accounts, ensuring ROI targets were consistently met through effective campaign management and optimization.Performance Analysis: Analyzed campaign performance data to optimize media buying strategies and improve customer satisfaction.

A leading data-driven growth marketing company servicing mobile apps, brands, and ad-tech companies worldwide.• Programmatic Video media buying on partner platforms• Optimizing campaign media buy towards performance results and advertiser KPI

Songo Media is a leading performance advertising and digital media company. • Managing a team of highly capable individuals in the very competitive field performance advertising on Mobile devices.• In charge of making sure both our advertiser and publisher partners get the highest value from the team.• Making sure we remain the top choice for all our partners.

• Managing advertiser campaigns in various models (CPC, dCPC, CPA).• Running performance campaigns on multiple mobile platforms (RTB, managed).• Managing publisher connections such as tech integration, media buying, optimization.

DMG is a digital advertising company, specializing in running global performance and branding campaigns for advertisers and publishers.• Managing advertiser campaigns in various models (CPC, dCPC, CPA).• Running performance campaigns on multiple mobile platforms (RTB, managed).

AKA InforUMobileA multi-channel platform for B2C digital client connection (SMS, chatbots, Newsletters...).• Salesperson for incoming calls from clients looking for B2C messaging solutions.• Troubleshooting new and existing partners on the company proprietary platform.

Selling books at a book retail and managing day to day activity