Leading Company Marketing & Strategic Creative:Corporate Marketing, B2B Marketing, User Acquisition, Employer Branding, Communications & PR, Creative, Innovation and Strategic Ecosystem Collaborations.

A venture backed start-up, acquired by GIX (traded in TASE)

Founded a leading, multi-platform digital media agency (acquired by Publicis Group), with robust value proposition in all online platforms, identified, created & led new opportunities (products, services, markets & clients) to fuel company’s growth. • Built the company from scratch (single founder) to a full scale business with total revenues of 100M NIS & tens of employees.• Established media Planning & Buying teams (Video, Mobile & Display) and built BIC vertical divisions such as: SEM, SEO, Social, Content, Affiliate marketing, Ad-serving & Programmatic.• Developed & led strategic business development partnerships & programs (Google, Facebook & Microsoft) and led commercial negotiations & agreements with top publishers.• Developed & introduced new media methods, content & monetization features to mass-market audiences, resulting in Global Brand adoption of media strategy (such as: P&G, UBS, Samsung & more). • Defined, implemented & drove BIC media strategies to propel brands/clients growth, including national brand campaigns, performance advertising, growth marketing, funnel optimization, mobile, content marketing, PR & more.• Highly adept in building strong client relationships & building and leading cross-functional teams. • Led media teams and responsible for new client wins with companies such as: P&G, Adidas, UBS, Samsung, Strauss Group, Coca Cola, Eli Lilly, Novartis & more.• Board member of the Israeli internet rating committee.

• Developed the core business strategy of the company. • Initiated and brought into life a $50M deal agreement with luxury firm LVMH.• Led marketing expansion, moving from the traditional B2B activities into holistic B2C approach & managed the marketing activities for both trade and consumers.• Registered several patents related to facet methods.• Led negotiations and brought into agreements, contracts with strategic partners.• Initiated new jewelry & watches brands, as a part of the down-stream strategy.

• Managed the expansion & brand building, while managing a team to achieve an ambitious set of goals:• Consolidation of the marketing strategy.• Pricing Strategy.• Creation of media communication for all ATL and BTL touch points.• Responsibility for products availability across all retail chains.• Leading the process of market assessment for new launches.• Working hand in hand with the Global Business Units of the brands. Under my shift: • The collective market share of Pantene and Head & Shoulders reached highest ever numbers (40% of the total Hair Care market) since brands were launched in Israel.• Head & Shoulders became the leading shampoo brand & reached highest ever marketing share of 25%. This was a remarkable achievement as this brand is a treatment shampoo by definition.• Succeed to recover the Crest brand by engaging all parts of the chain to the brand & expanded its line collection.• Managed the market strategy of Tampax at time of massive launch of new product in the category and succeeding to sustain its market share.

1995 – 2014 Israeli TV, Host & Actor(Israeli Broadcast Channels: 1 & 2, Sport Channels: 5 & 50, Life Style Channel: 38 & Walla TV)• Broadcasted live TV shows (such as: Business, Sports, Advertising, Music, Culture & Lifestyle).• Developed original formats, such as: Trivia Games, Books Review, VR, Internet, Interactive TV & Extreme Sports.