Yoav B. Guttman Email & Phone Number

Atlanta, Ga, Us

Remote, Us

Remote, Us

As the Director of Client Services at Storybook Marketing, I lead our client relations team to deliver exceptional marketing solutions that drive results. With a focus on building strong, strategic partnerships, I ensure that our clients' visions are brought to life through innovative campaigns and data-driven strategies. My role involves overseeing project execution, optimizing client engagement, and fostering a collaborative environment where creativity and performance go hand in hand. We tailor our approach to fit each client's unique tech stack needs and help maximize ROI on paid media, particularly on LinkedIn. At Storybook Marketing, I am dedicated to crafting compelling narratives that resonate with audiences and elevate our clients' brands.

As the Founder of Demand Intent, I spearhead the mission to transform marketing strategies through the power of intent data. My role involves innovating and developing solutions that empower businesses to unlock their full potential by understanding and acting on customer intentions. With a focus on actionable insights, we aim to redefine how businesses engage with their audiences, ensuring that every marketing effort is informed, targeted, and effective. My commitment to excellence and passion for data-driven marketing drives Demand Intent forward, as we help our clients achieve remarkable growth and success in their markets.

Atlanta, Ga, Us

• Provide marketing guidance and services, emphasizing tech stack utilization, marketing communications, and nurture, sales collaboration, and workflow optimization.• Launch strategic marketing initiatives such as nurture campaigns, website retargeting, email marketing, TAM and ICP identification.• Orchestrate alignment for marketing and sales teams and tech stack, improving utilization of HubSpot, ZoomInfo, and Outreach, as well as negotiate and lead implementation and new vendor deals with Marketo, UserGems, WordPress, and others.• Oversee paid media strategy and agency relationship, managing monthly budgets across Google, Facebook, and LinkedIn.• Write and edit product marketing materials, including personas, user types, social media, FAQs, 1-pagers, and more.Skills and Services Provided:Proven expertise in guiding businesses through effective tech stack utilization, implementing strategic marketing initiatives, and optimizing workflows for enhanced collaboration between marketing and sales teams. Skilled in managing paid media strategies across key platforms. Proficient in crafting impactful product marketing materials, from personas to social media content, to drive brand visibility and engagement. Adept at negotiating and implementing vendor deals and ensuring seamless integration of tools such as HubSpot, ZoomInfo, Outreach, Marketo, UserGems, and WordPress.

Burlington, Vt, Us

New York, Ny, Us

- Oversight of all lead-generation campaign execution and performance marketing (paid and organic). - Lead PSB's paid media budget, agency activities, and reporting against all efforts. - Maximize reach of PhotoShelter Brands marketing activities - Build and optimize the prospect pipeline through organic and paid Inbound marketing campaigns with the Sales Team

New York, Ny, Us

New York, Ny, Us

• Influence: Grew marketing influenced opportunities from 38% to over 75% in 2018, creating more than $2M of closed won revenue with a 60% lift in average contract value • Led management, adoption, and integration of Salesforce and Marketo CRM software, leveraging technology to innovate the sales cycle and uncover big data analytics, resulting in influencing 49% of all closed won opportunities in 2017• Coordinated sales and marketing with 10 SDRs, 8 AEs, and dozens of existing customers from the Sacramento Kings, Baltimore Ravens, the National Aquarium and more

San Jose, California, Us

New York, Ny, Us

• Launched jobseekers and B2B direct-to-employer SaaS enterprise channels after analyzing that new channels could intersect with existing newspaper partners and increase advertising revenue• Executed integrated marketing campaigns for targeted verticals, generating pipeline value $500K annually for Enterprise customers and sourcing 96% of won Enterprise contracts• Initiated PR marketing campaigns to launch new multi-million dollar partnerships with The New York Times, tronc (formerly Tribune Publishing), and Advance Digital• Wrote, produced, and starred in web series giving career advice to millennials leading to the growth of thejobnetwork.com, which is visited by over 60K visitors monthly

New York, Ny, Us

• Develop new lead generation landing page, email targeted, and automated marketing programs using Marketo and ExactTarget• Work closely with sales teams to identify quality prospects using engagement and demographic data in Salesforce• Oversee data sharing between Marketo and Salesforce• Act as Editor-in-Chief of http://recruitmentadvisorblog.com

High Point, Nc, Us

• Organized student community programming, growing engagement 100%• Raised appropriate funds to expand student programming• Formalized student group government, membership, affiliation, and regular leadership and member meetings

Greensboro, Nc, Us

• Provided data-based insights to senior executives for online advertising and marketing activities of 40+ websites, 5 mobile apps, in 8+ international countries• Led sales and marketing campaigns to monthly contest entrants, converting repeat visitors into first time and repeat customers, generating over $10K each campaign cycle• Worked closely with Beauty Group to identify 100% increase in sales from huge increase in Instagram followers and recommend lookalike campaigns for continued growth• Managed A/B and multivariate campaigns using Adobe SiteCatalyst/Omniture and Google Analytics for email, display ads, SEM, social media, and public relations, increasing revenue from $70K to over $200K through innovative SEO and SEM strategies, database profiling, data append, and multiple data mining and audience segmenting projects

• Conceptualized, created and developed front and backend of website on Wordpress• Recruited and managed global team of over 20 contributors• Prepared and coordinated e-Marketing, growth of readership and reader engagement• Arranged contributor submission schedule, funding applications, and contribute

Chicago, Illinois, Us

• Recruited for over 600 volunteer shifts, accumulating over 1300 campaign volunteer hours• Led digital outreach to supporters via Dashboard, MyBarackObama, and email, writing daily promotional material• Managed data entry and voter data files, creating targeted recruitment and voter contact lists on NGP VAN• Built multi-faith partnership coalition, incorporating local business owners, students, and professionals

• Directed and managed new marketing strategy, including rebranded logo, website key messages, and increased press coverage fourfold• Provided copy for press releases, social media, DM, e-newsletters, tel-a-thons• Implemented and administrated Facebook Fan page and Twitter stream, as well as integration of new media, e.g. StumbleUpon, Pinterest, foursquare • Headed marketing for key flagship events such as annual conference• Instructed external designers, printers, and web developers

• Produced, formulated, and designed email marketing campaigns to over 2,500• Pioneered digital marketing campaigns based on Facebook and Twitter with over 200 responses on average• Operated and edited Joomla!-hosted website • Acted as Director of Summer Day Camp and managed team of 15• Recruited new staff team for 2012-2013

• Doubled annual programming budget from £6K to £12K • Managed team of 10 across UK universities• Organized programme, recruited participants, maintained budget, and executed marketing and publicity for two overseas programmes• Pioneered press relations and social media, increasing Facebook users and MadMimi weekly newsletter readers, as well as introducing Twitter and Youtube utilization• Promoted to Communications Officer after 1 year

New York, Ny, Us

• Produced podcasts using GarageBand & Podomatic and trebled Twitter followers• Acted as Blogger for jcarrot.org, award-winning blog hosted on WordPress

New York, Ny, Us

• Coordinated volunteer placements to different social justice organizations in NYC• Created Creatively Helping Engage Community (CHEC) Grant program to award students grant money to pursue social justice initiatives• Raised $5000 for CHEC Grant program

• Recruited international artists for ownership of USA licensing• Marketed licensed music for use in television and film

Suite B208, Us

• Processed, packaged, and delivered orders for new and returning customers• Maintained business invoice, recording monthly net-profit• Streamlined services system resulting in improved efficiency and enhanced customer relations• Managed customer relations, responding to issues with high rate of customer retention and satisfaction

Master Of Business Administration - Mba

Bachelor Of Arts (B.A.), African Studies

Bachelor Of Arts (B.A.), History