Yoav B. Guttman

Yoav B. Guttman Email and Phone Number

Demand Generation and Marketing Operations @ PRGX Global Inc.
Atlanta, GA, US
Yoav B. Guttman's Location
Atlanta, Georgia, United States, United States
Yoav B. Guttman's Contact Details
About Yoav B. Guttman

I’m Yoav, a marketing leader and the COO at Storybook Marketing, where we focus on bridging the gap between brand marketing and demand generation through storytelling. With over 15 years of experience in digital marketing, demand generation, and content strategy, I specialize in creating and executing innovative campaigns that drive both immediate growth and long-term brand awareness.I earned an MBA from Western Carolina University 2023 and a BA from Columbia University, building a solid foundation in marketing strategy and leadership. Throughout my career, I’ve launched my own companies, publications, and event management services, giving me a holistic view of the marketing landscape. This diverse experience has shaped my ability to craft campaigns that not only engage audiences but also deliver measurable results.In my current role at Storybook Marketing, I lead client engagements, tailoring solutions to meet their unique needs, whether that involves maximizing ROI on paid media, particularly on LinkedIn, or adapting to their tech stack using tools like Salesforce, Marketo, or HubSpot. I believe strongly in the power of collaboration, working closely with cross-functional teams to ensure cohesive messaging and optimal execution.As the Founder of of Demand Intent, I developed brand voices, led lifecycle marketing campaigns, and improved engagement through data-driven strategies. At PhotoShelter, I drove $8M in marketing-sourced pipeline annually and oversaw sustained revenue growth through digital content creation and strategic partnerships with sales and product teams.I’m passionate about using data and analytics to inform decision-making, ensuring that every marketing initiative is optimized for performance. I’m also a strong advocate for fostering collaboration across teams, ensuring that marketing, sales, and product teams work together seamlessly to deliver impactful results.Outside of work, I’m a proud dad to a toddler and father of two. I enjoy hiking, cooking, and staying current with emerging technologies. I’m also actively involved in the marketing community, participating in the Atlanta HubSpot and Marketo User Groups.

Yoav B. Guttman's Current Company Details
PRGX Global Inc.

Prgx Global Inc.

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Demand Generation and Marketing Operations
Atlanta, GA, US
Yoav B. Guttman Work Experience Details
  • Prgx Global Inc.
    Demand Generation And Marketing Operations
    Prgx Global Inc.
    Atlanta, Ga, Us
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  • Storybook
    Chief Operating Officer
    Storybook Dec 2024 - Present
    Remote, Us
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  • Storybook
    Director Of Client Services
    Storybook Jul 2024 - Dec 2024
    Remote, Us
    As the Director of Client Services at Storybook Marketing, I lead our client relations team to deliver exceptional marketing solutions that drive results. With a focus on building strong, strategic partnerships, I ensure that our clients' visions are brought to life through innovative campaigns and data-driven strategies. My role involves overseeing project execution, optimizing client engagement, and fostering a collaborative environment where creativity and performance go hand in hand. We tailor our approach to fit each client's unique tech stack needs and help maximize ROI on paid media, particularly on LinkedIn. At Storybook Marketing, I am dedicated to crafting compelling narratives that resonate with audiences and elevate our clients' brands.
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  • Demand Intent
    Founder
    Demand Intent Feb 2024 - Present
    As the Founder of Demand Intent, I spearhead the mission to transform marketing strategies through the power of intent data. My role involves innovating and developing solutions that empower businesses to unlock their full potential by understanding and acting on customer intentions. With a focus on actionable insights, we aim to redefine how businesses engage with their audiences, ensuring that every marketing effort is informed, targeted, and effective. My commitment to excellence and passion for data-driven marketing drives Demand Intent forward, as we help our clients achieve remarkable growth and success in their markets.
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  • Gmac
    Founder & Managing Director
    Gmac Jan 2023 - Present
    Atlanta, Ga, Us
    • Provide marketing guidance and services, emphasizing tech stack utilization, marketing communications, and nurture, sales collaboration, and workflow optimization.• Launch strategic marketing initiatives such as nurture campaigns, website retargeting, email marketing, TAM and ICP identification.• Orchestrate alignment for marketing and sales teams and tech stack, improving utilization of HubSpot, ZoomInfo, and Outreach, as well as negotiate and lead implementation and new vendor deals with Marketo, UserGems, WordPress, and others.• Oversee paid media strategy and agency relationship, managing monthly budgets across Google, Facebook, and LinkedIn.• Write and edit product marketing materials, including personas, user types, social media, FAQs, 1-pagers, and more.Skills and Services Provided:Proven expertise in guiding businesses through effective tech stack utilization, implementing strategic marketing initiatives, and optimizing workflows for enhanced collaboration between marketing and sales teams. Skilled in managing paid media strategies across key platforms. Proficient in crafting impactful product marketing materials, from personas to social media content, to drive brand visibility and engagement. Adept at negotiating and implementing vendor deals and ensuring seamless integration of tools such as HubSpot, ZoomInfo, Outreach, Marketo, UserGems, and WordPress.
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  • Exit Five
    Member
    Exit Five Jan 2023 - Present
    Burlington, Vt, Us
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  • Photoshelter
    Director Of Revenue Marketing
    Photoshelter Jul 2021 - Sep 2023
    New York, Ny, Us
    - Oversight of all lead-generation campaign execution and performance marketing (paid and organic). - Lead PSB's paid media budget, agency activities, and reporting against all efforts. - Maximize reach of PhotoShelter Brands marketing activities - Build and optimize the prospect pipeline through organic and paid Inbound marketing campaigns with the Sales Team
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  • Photoshelter
    Senior Manager, Demand Generation
    Photoshelter Jan 2019 - Jul 2021
    New York, Ny, Us
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  • Photoshelter
    Demand Generation Manager
    Photoshelter Nov 2016 - Dec 2018
    New York, Ny, Us
    • Influence: Grew marketing influenced opportunities from 38% to over 75% in 2018, creating more than $2M of closed won revenue with a 60% lift in average contract value • Led management, adoption, and integration of Salesforce and Marketo CRM software, leveraging technology to innovate the sales cycle and uncover big data analytics, resulting in influencing 49% of all closed won opportunities in 2017• Coordinated sales and marketing with 10 SDRs, 8 AEs, and dozens of existing customers from the Sacramento Kings, Baltimore Ravens, the National Aquarium and more
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  • Marketo, An Adobe Company
    Marketo User Group Leader
    Marketo, An Adobe Company Jul 2017 - Mar 2019
    San Jose, California, Us
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  • Pandologic
    Marketing Operations Manager
    Pandologic Jan 2016 - Oct 2016
    New York, Ny, Us
    • Launched jobseekers and B2B direct-to-employer SaaS enterprise channels after analyzing that new channels could intersect with existing newspaper partners and increase advertising revenue• Executed integrated marketing campaigns for targeted verticals, generating pipeline value $500K annually for Enterprise customers and sourcing 96% of won Enterprise contracts• Initiated PR marketing campaigns to launch new multi-million dollar partnerships with The New York Times, tronc (formerly Tribune Publishing), and Advance Digital• Wrote, produced, and starred in web series giving career advice to millennials leading to the growth of thejobnetwork.com, which is visited by over 60K visitors monthly
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  • Pandologic
    Email Marketing Specialist
    Pandologic Jan 2015 - Jan 2016
    New York, Ny, Us
    • Develop new lead generation landing page, email targeted, and automated marketing programs using Marketo and ExactTarget• Work closely with sales teams to identify quality prospects using engagement and demographic data in Salesforce• Oversee data sharing between Marketo and Salesforce• Act as Editor-in-Chief of http://recruitmentadvisorblog.com
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  • High Point University
    Student Life Coordinator
    High Point University Jan 2014 - Dec 2014
    High Point, Nc, Us
    • Organized student community programming, growing engagement 100%• Raised appropriate funds to expand student programming• Formalized student group government, membership, affiliation, and regular leadership and member meetings
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  • Shop.Com
    Web Analytics Specialist
    Shop.Com Jul 2013 - Dec 2014
    Greensboro, Nc, Us
    • Provided data-based insights to senior executives for online advertising and marketing activities of 40+ websites, 5 mobile apps, in 8+ international countries• Led sales and marketing campaigns to monthly contest entrants, converting repeat visitors into first time and repeat customers, generating over $10K each campaign cycle• Worked closely with Beauty Group to identify 100% increase in sales from huge increase in Instagram followers and recommend lookalike campaigns for continued growth• Managed A/B and multivariate campaigns using Adobe SiteCatalyst/Omniture and Google Analytics for email, display ads, SEM, social media, and public relations, increasing revenue from $70K to over $200K through innovative SEO and SEM strategies, database profiling, data append, and multiple data mining and audience segmenting projects
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  • Schmoozify
    Founder & Chief Editor
    Schmoozify Jan 2012 - Jun 2013
    • Conceptualized, created and developed front and backend of website on Wordpress• Recruited and managed global team of over 20 contributors• Prepared and coordinated e-Marketing, growth of readership and reader engagement• Arranged contributor submission schedule, funding applications, and contribute
  • Obama For America
    Field Organizer
    Obama For America Sep 2012 - Nov 2012
    Chicago, Illinois, Us
    • Recruited for over 600 volunteer shifts, accumulating over 1300 campaign volunteer hours• Led digital outreach to supporters via Dashboard, MyBarackObama, and email, writing daily promotional material• Managed data entry and voter data files, creating targeted recruitment and voter contact lists on NGP VAN• Built multi-faith partnership coalition, incorporating local business owners, students, and professionals
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  • Masorti Judaism (Uk)
    Communications Officer
    Masorti Judaism (Uk) Sep 2011 - Sep 2012
    • Directed and managed new marketing strategy, including rebranded logo, website key messages, and increased press coverage fourfold• Provided copy for press releases, social media, DM, e-newsletters, tel-a-thons• Implemented and administrated Facebook Fan page and Twitter stream, as well as integration of new media, e.g. StumbleUpon, Pinterest, foursquare • Headed marketing for key flagship events such as annual conference• Instructed external designers, printers, and web developers
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  • Masorti Judaism (Uk)
    Head Of Communications, Youth Division
    Masorti Judaism (Uk) Jul 2010 - Sep 2012
    • Produced, formulated, and designed email marketing campaigns to over 2,500• Pioneered digital marketing campaigns based on Facebook and Twitter with over 200 responses on average• Operated and edited Joomla!-hosted website • Acted as Director of Summer Day Camp and managed team of 15• Recruited new staff team for 2012-2013
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  • Masorti Judaism (Uk)
    University Fieldworker/Chief Of Campus Strategy
    Masorti Judaism (Uk) Jul 2010 - Aug 2011
    • Doubled annual programming budget from £6K to £12K • Managed team of 10 across UK universities• Organized programme, recruited participants, maintained budget, and executed marketing and publicity for two overseas programmes• Pioneered press relations and social media, increasing Facebook users and MadMimi weekly newsletter readers, as well as introducing Twitter and Youtube utilization• Promoted to Communications Officer after 1 year
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  • Hazon
    Social Media Intern
    Hazon Sep 2009 - May 2010
    New York, Ny, Us
    • Produced podcasts using GarageBand & Podomatic and trebled Twitter followers• Acted as Blogger for jcarrot.org, award-winning blog hosted on WordPress
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  • The Jewish Theological Seminary (Jts)
    Volunteer Coordinator
    The Jewish Theological Seminary (Jts) Sep 2009 - May 2010
    New York, Ny, Us
    • Coordinated volunteer placements to different social justice organizations in NYC• Created Creatively Helping Engage Community (CHEC) Grant program to award students grant money to pursue social justice initiatives• Raised $5000 for CHEC Grant program
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  • Modiba
    Intern
    Modiba Jan 2009 - May 2009
    • Recruited international artists for ownership of USA licensing• Marketed licensed music for use in television and film
  • Uscj
    Distribution Manager, Melton Research Center
    Uscj 2007 - 2008
    Suite B208, Us
    • Processed, packaged, and delivered orders for new and returning customers• Maintained business invoice, recording monthly net-profit• Streamlined services system resulting in improved efficiency and enhanced customer relations• Managed customer relations, responding to issues with high rate of customer retention and satisfaction
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Yoav B. Guttman Skills

Social Media Marketing Social Media Blogging Email Marketing Facebook Digital Marketing Marketing Public Relations Online Marketing Social Networking Marketing Communications Public Speaking Copywriting Online Advertising Newsletters Web Analytics Advertising Wordpress Strategic Communications Google Analytics Editing Hebrew Madmimi Press Releases Seo Marketing Strategy Management Lead Generation Adobe Omniture Hootsuite Joomla Constant Contact New Media Strategy Publicity Digital Asset Management

Yoav B. Guttman Education Details

  • Western Carolina University
    Western Carolina University
    Master Of Business Administration - Mba
  • Columbia University
    Columbia University
    African Studies
  • The Jewish Theological Seminary (Jts)
    The Jewish Theological Seminary (Jts)
    History

Frequently Asked Questions about Yoav B. Guttman

What company does Yoav B. Guttman work for?

Yoav B. Guttman works for Prgx Global Inc.

What is Yoav B. Guttman's role at the current company?

Yoav B. Guttman's current role is Demand Generation and Marketing Operations.

What is Yoav B. Guttman's email address?

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What is Yoav B. Guttman's direct phone number?

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What schools did Yoav B. Guttman attend?

Yoav B. Guttman attended Western Carolina University, Columbia University, The Jewish Theological Seminary (Jts).

What skills is Yoav B. Guttman known for?

Yoav B. Guttman has skills like Social Media Marketing, Social Media, Blogging, Email Marketing, Facebook, Digital Marketing, Marketing, Public Relations, Online Marketing, Social Networking, Marketing Communications, Public Speaking.

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