Yoav Perry Email & Phone Number

Philadelphia, PA, US

Founded Perrystead Dairy, designing its products as its head cheesemaker, and managing its growth and scale as the managing partner. Perrystead Dairy is an urban Philadelphia creamery, focusing on award-winning hand-crafted, American original cheese. We support small PA family dairy farms with excellent land and animal practices while using their.

• Formulate and prototype new dairy products
• Improve quality, resolve defects in existing products
• Discover and source local and global specialty foods
• Create paired, seasonal and regional menu items
• Develop staff training and consumer education
• Write, edit and contribute food related content

New York, New York, US

• Established and grew the company to supply ingredients and tooling to over 700 small scale cheese producers, chefs and retailers worldwide
• Designed a complex e-commerce system integrated with payments, warehouse, shipping carriers
• Created original content and sales materials
• Developed comprehensive marketing strategy including social media, event and press outreach
• Oversaw cold-chain perishable fulfillment

Philadelphia, PA, US

• The first iteration of Perrystead was a small operation focusing on sheep's milk products from 2015 to 2017 in NYC. This is not the current Perrystead Dairy company that was founded years later by me in Philadelphia. ***
• Launched a sheep's milk consumer packaged goods brand, develop and roll out products
• Managed farmer alliances, bottling, retailer relations, billing, distributors, and social media
• Designed brand identity, packaging, and marketing materials
• Conducted grading, testing, regulatory compliance
• Organized retail demonstrations, events, and culinary collaborations

• Designed websites, user interfaces, apps, e-commerce, logos and brand identity for clients ranging from startups to Fortune 500
• Created business and brand development strategies
• Provided information architecture, user experience, front-end coding