• Managing Power tools and accessories sector, subjected to the CEO of Power tools Division.• Managing and leading staff to outperforming goals.• Planning and managing marketing strategy, constructing and managing annual marketing and sales plans, defining long-term development and sales goals.• Managing all advertising and marketing activity (Digital, Mailing, SEO, analysis of operations and campaigns, ATL, BTL, PR, presentations & writing).• Go-to-market planning and execution, working closely with multiple channels and customers. • Performing market analysis, identifying trends and competition map.• Working directly with the manufacturer in Germany, characterizing, conducting negotiations, closing agreements and managing supply.• Running customer workshops to deliver marketing messages.• Training sales teams, generating marketing materials.• Managing the division's commercial site.• Successfully launching and introducing new products to the market.

• Managing various car models from the initial stages of product introduction to final sale.• Constructing and executing marketing strategy, meeting company goals.• Managing on-going activity with manufacturers globally (GM USA, Korea and South Africa), the distribution network and sales representatives.• Controlling and supporting the development of future products for the Israeli car market such as: intelligent vehicles solutions, including integration of advanced safety systems, Android and Apple systems, etc.• Monitoring project development, providing solutions and technical support to sales efforts.• Defining competition and competitors, analyzing the automotive market and identifying opportunities.• Characterizing product specifications and requirements according to customer needs.• Establishing an annual forecast, while controlling and monitoring sales in practice and on an on-going basis.• Working closely with the leading advertising agencies in Israel.• Delivering training to sales teams, managing forum and PR personnel, taking part in managing the Chevrolet Israel site.• Contributing to an increase of 150% in Company sales, successfully launching new car models.

• Working with global companies and numerous departments (R&D, Sales, Support, QA and Graphics).• Managing scrum projects.• Defining sales goals, marketing strategy and monitoring the milestones.• Launching product (Video Server), providing sales support, successful product integration at the customer (NBC).• Managing product and projects, including integration and delivering training abroad, constructing work systems, training systems, workshops, meeting timetables and goals, improving and promoting the product on a regular basis.• Working directly with the customer, prioritizing according to needs, adapting the product to the customer's requirements, meeting demand and ability.

• Management of the company's projects with leading companies (Bank Leumi, Electra, Strauss), including process management, characterization and demand management.• Managing budgets and timetables, human resources and knowledge.• Establishment of the company's website.

• Managing clients' accounts - optimizing characterization and adapting product (Mobile App) to customers' demands and capabilities. • Building documents (STD, MRD) and promoting ideas for Mobile/Web QA testing, while monitoring all cellular operating systems (iPhone IOS, Android, Windows Mobile, etc