Yoav Sibony Email & Phone Number

Tel Aviv-Yafo, Il

During my time at Jellyfish, I was fortunate to work in an organization that not only valued my input but also took decisive action to bring my ideas to life. Here's a glimpse of my journey at Jellyfish:- Pioneering a Lucrative Market -Identifying a lucrative growth opportunity worth around $650 million, I took the initiative to launch "Jellyfish for Startups," a suite of marketing services finely tailored to address the distinctive growth challenges faced by startups.- Driving Innovation with Top Minds -As VP Startups, I collaborated with some of the brightest minds at Jellyfish and within the startup industry. Together, we crafted superior, faster, and more cost-effective marketing solutions, catering to crucial areas including:* Business Intelligence for User Acquisition* Creative & Ad Production* In-housing and Talent Acquisition (for Marketing roles)* Data-driven media planning* Product-market fit testing plan* Paid media management (PPC, SEM, etc)- Achieving Remarkable Outcomes -Leading the delivery and execution of these services for both B2B and B2C clients, we achieved exceptional results, such as:* Increasing Annual Recurring Revenue (ARR)* Acquiring key strategic clients* Reducing Customer Acquisition Cost (CAC)* Acquiring top talent for growth teams

Successfully helping partners to meet their KPIs and business objectives. The partners I’ve been working with, span from B2C e-commerce retailers, to early stage ventures searching for a product-market fit, to technical business-to-business (B2B) startups striving to find growth opportunities.

Acting both as a hands-on marketer, and both as a demand creator that knows how to harness the strength and capabilities of other professionals (team members / client’s staff / freelancers) to solve clients’ needs: • creating awareness, • demand generation,• full funnel optimization,• sales pipe support using ABM (account based marketing) methodologies,• nurturing & up-selling.

Worked closely with both media, measurement, strategy and product teams, while aspiring to achieve perfection when executing one of the following tasks:• Research and gap analysis of the product / service, competitors, category and ecosystem.• Measurement planning & implementation that are closely tied to business objectives and KPIs.• Paid media operations: planning, setup, execution and ongoing optimization. • Reporting outcomes and communicating opportunities to relevant stakeholders, in-house and out.Some of the tools, methods, frameworks and processes I’ve been using to achieve that, are: • Paid media & Pay per click (PPC): Google Ads (formerly AdWords) & GMP certified professional: Paid Search, Display, Video, Mobile, Shopping, Campaign Manager, Display & Video 360, Search 360. • Paid social media: Facebook, Twitter, Linkedin, Quora, as well as native advertising platforms such as Outbrain and Taboola. • Measurement and analysis: Google Analytics, Google Tag Manager, Google Optimize. I am also familiar with Google Data studio, Google Search Console, Google My Business, Google Merchant Center and Google Firebase.• Marketing automation, either by using tools like: Hubspot, Intercom and Zapier, or by running dedicated API scripts. Mostly for B2B marketing, but also for upscaling B2C initiatives.

I co-founded Dotz, and shared the same responsibilities as my co-founders: from messaging, wireframing, UX/UI planning to basic web coding (HTML, CSS, JS).Looking backwards, it was a glorious failure, which taught me more than a few valuable lessons.

Israel

As a creative copywriter, I- won Israel’s Young Creatives Award - 2014. - participated in LIA Creative Conversation - 2014. - won Israel’s Dag HaZahav Awards (Golden Fish - Young Creatives Category), and- represented Israel in Young Lions 2015 (Cannes Lions Festival).- worked on several accounts from varied industries: Shufersal (retail), Cellcom (telecommunications), BMW (automotive) and more.