Ivan Babic

Ivan Babic Email and Phone Number

Human-Centered / Innovation / Marketing / Trends / Research / Behavioral Sciences / Startups / Business Development & Transformation / C-Level Executive / Serial Entrepreneur / Professor / Author / Coach / Speaker @ Business as Unusual
mexico city, mexico
Ivan Babic's Location
Mexico City Metropolitan Area, Mexico
Ivan Babic's Contact Details

Ivan Babic personal email

About Ivan Babic

“If everything you do, you do it FOR THE GOOD OF THE PEOPLE, you will find the congruence in your life that allows you to create desirable and profitable world-class business ideas, and become a better human being in the process”. If you agree with this, let me introduce you to Ivan Babic. CEO & Founder at Business as Unusual and Trend.Cards, Human-Centered Strategist at Momlancers, international speaker and a great storyteller. You must talk to Ivan if you want to challenge the paradigms of your organization at all levels. Expert in Innovation, Trends, Human Behavior, Marketing and Creativity, Entrepreneur, Coach and Startups Developer, he has created several methodologies and models applying the principles of the Human-Centered approach and Design Thinking to create new ways of doing business.With more than 28 years of a very fun, exciting and successful career in creative & technology industries, and with a deep anthropological, sociological & psychological understanding of the human being, he discovered the key for value creation and applies that knowledge strategically in everything he does for his clients no matter the size of their business. "It's very simple", he says, “At the end, ALL VALUE IS HUMAN CENTERED.”Creator of Entrepreneuras.com, a comic about the funny world of entrepreneurship & startups, and co-author of Trend.Cards, a human-centered innovation & value creation game based on behavioral sciences. He studied Communications at Universidad Católica (Venezuela) and is Master in Business Entrepreneurship from the Universidad Politécnica de Madrid (Spain). His favorite words are: WHAT IF...

Ivan Babic's Current Company Details
Business as Unusual

Business As Unusual

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Human-Centered / Innovation / Marketing / Trends / Research / Behavioral Sciences / Startups / Business Development & Transformation / C-Level Executive / Serial Entrepreneur / Professor / Author / Coach / Speaker
mexico city, mexico
Website:
unusual.business
Employees:
6
Ivan Babic Work Experience Details
  • Business As Unusual
    Chief Executive Officer / Founder
    Business As Unusual Sep 2015 - Present
    Partner in Value Creation at Business as Unusual, a human-centered innovation, marketing and business transformation agency, specialized in creating real value for people, while doing business in an ethical, sustainable and profitable way. Managing clients such as Accenture (MX), Symrise (MX / CO), Givaudan (MX / CO), Sigma (Food/MX), Banco Industrial (GT), Merz (Latam/Trends), Pepsico (Insights/Latam), Citibanamex (SMBs), Heineken (CO/MX), Booking.com (MX), Chanel (Latam/Makeup), Wavemakers (MX/trends), Ogilvy (GT), and many startups, SMBs & academies. Visit us at https://unusual.business
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  • Behavioral.Cards
    Chief Executive Officer / Founder / Author
    Behavioral.Cards Apr 2021 - Present
    A spinoff from Business as Unusual. Behavioral.Cards is an Always-On Syndicated Study of Human Behaviors turned into a Cards Game designed for Empathic Creativity, Innovation, Marketing and Research. It works as an Insights-As-A-Service Subscription Model using Behavioral Sciences, Gamification, the Human-Centered approach, Trendwatching, Design Thinking, Value Creation techniques, and Conversational AI. Visit us at https://behavioral.cards
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  • Momlancers
    Human-Centered Strategist
    Momlancers Jan 2024 - Present
    Driving the development of human-centered strategies, innovation, value creation and the governance for the different business models at Momlancers. Acting as a strategic advisor to clients, applying the principles of the human-centered approach to create novel business solutions with them.
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  • Entrepreneuras
    Creative Director / Founder
    Entrepreneuras Jan 2012 - Present
    Mexico / España / Venezuela / El Mundo
    A comic in spanish about the startups world and the hard, tough, raw, and funny side of being an entrepreneur. Launched in 2012, Entrepreneuras has been around for 5 seasons, and it has more than 55k followers among its different social media channels.
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  • Findasense
    Cx Human-Centered Innovation Global Leader
    Findasense Apr 2022 - Dec 2023
    Mexico
    In charge of Innovation and Value Creation at Findasense, the CX Agency.
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  • .Mayúscula
    Director Of Strategic Planning
    .Mayúscula Nov 2020 - Apr 2022
    Mexico City, Mexico
    Communication & Business Strategies, Value Creation, Insights & Behavioral Consumer Trends
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  • Growx Agency
    Partner In Innovation & Value Creation
    Growx Agency Jan 2018 - Apr 2022
    Mexico
    Ivan Babic is Partner in Human-Centered Value Creation for GrowX (former Incubasoft), providing trends, methodologies and creativity for their clients.
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  • Science Of The Time (Netherlands)
    Trendwatcher / Author For The Futurist'S Club
    Science Of The Time (Netherlands) Jan 2012 - Apr 2021
    Netherlands
    Trendwatching. Coolhunting. Innovation. Futurism. Science of the cool.
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  • Precavida
    Chief Innovation Officer / Founder
    Precavida Sep 2020 - Feb 2021
    Mexico
    This was an MVP for a market test on Business Sanitation Protocols in MX. Not enough traction achieved so the hypothesis was discarded. We pulled out the plug in february 2021
  • Showmakers.Live
    Partner / Founder
    Showmakers.Live Jun 2018 - Jul 2019
    Mexico City Area, Mexico
    This was an MVP for a market test on crowdsourced events in MX (We are SHOWMakers, yes we fan!). Not enough traction achieved so the hypothesis was discarded. We pulled out the plug in July 2019 after the learnings from a great concert we made in Mexico City & Guadalajara. If you like progressive rock & are fan of Marillion, you can watch the video of the concert in my Linkedin profile.
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  • Grey Group (Mexico)
    Vp Client Services & Communication Strategies
    Grey Group (Mexico) Oct 2012 - Jul 2015
    Mexico City Area, Mexico
    Responsible for the whole business and revenue for Grey Mexico, including the management and strategies for: Heineken, Bohemia, Glaxo-Smithkline (Hinds, Sensodyne, Corega, Parodontax, Panadol), Ferrero (Nutella), Boehringer-Ingelheim (Pharmaton), HSBC (Commercial Banking), Procter & Gamble (Koleston, Pantene, OldSpice), Sony Playstation Latin America (Shopper), Honda (Fit), Walmart, Suburbia, Roshfrans and Schibsted (segundamano.mx). More than 12 Effies among different brands including Effie Mexico Agency of the Year 2014.
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  • E.Life (Mexico)
    Country Manager Mexico (Interim)
    E.Life (Mexico) May 2012 - Sep 2012
    Mexico City Area, Mexico
    E.life is the leading company in monitoring consumer generated media analysis and developing social media campaigns. Having headquarters in Sao Paulo, Brazil, E.life expanded to USA, UK, Portugal, Spain, and Mexico, where Ivan was hired as provisional Country Manager to establish the local operation.
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  • Mediamorphosis (Spain)
    Ceo
    Mediamorphosis (Spain) Nov 2010 - Jul 2012
    Madrid Area, Spain
    MEDIAMORPHOSIS was a technomarketing agency envisioned as the interlinker / synergyzer of information technologies, media content and communication networks. It operated in Spain until 2012, managing clients such as ONO, General Optica, JanSport & Diagonal Mar, among others.
  • Okha (Spain)
    Sales & Marketing Director
    Okha (Spain) Nov 2009 - Nov 2010
    Madrid Area, Spain
    Sales & Promotion responsible for OKHA proprietary technologies. Digital creative concepts, business ideas & proposals, account management, trends/insights for R+D.
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  • Pixman Corporation (Spain)
    Sales Director (Emea, Latam, Apac)
    Pixman Corporation (Spain) Oct 2008 - Oct 2009
    Madrid Area, Spain
    Implementation of the Value-Added Reseller model through Europe, Latinamerica and Asia. Market expansion through local partners in each country. Business consolidation through account management, including business ideas, networking, negotiation and marketing support.
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  • Ogilvy One (Mexico)
    360 Senior Group Account Director
    Ogilvy One (Mexico) Apr 2006 - Jul 2008
    Mexico City Area, Mexico
    360° management on the American Express account. Customer lifecycle management (awareness, acquisition, activation, engagement, spend stimulation and anti-attrition). +35% Revenue growth in one year, from USD 2.7MM in 2006 to USD 4.1MM in 2007 (only strategic/creative fees). 17% of the Revenue of Ogilvy Group in Mexico in 2007. 38 FTE’s in the Amex team as direct reports. SIlver Effie Award in 2008 for American Express.
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  • Rapp Collins (Venezuela)
    Founder & Ceo
    Rapp Collins (Venezuela) Jan 2005 - Apr 2006
    Caracas, Venezuela
    Creation and structuring of Rapp Collins (Relationship Marketing) organization in Venezuela. Direct management of Nestle and Air France Relationship Marketing programs.
  • Royal & Sun Alliance (Venezuela)
    Customer Relationship Management Consultant
    Royal & Sun Alliance (Venezuela) Aug 2004 - Jan 2005
    Caracas, Venezuela
    Reengineering of all the internal processes for Seguros Royal & Sunalliance, restructuring the whole company around its clients and distribution channels. Consulting in IT, Human Resources, infrastructure, telephony, processes, and “brand promise” activation.
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  • Ogilvyone Venezuela
    Founder & Ceo
    Ogilvyone Venezuela Jul 2001 - Aug 2004
    Caracas, Venezuela
    Creation and structuring of OgilvyOne and Ogilvy Interactive business units, managing clients such as Motorola, IBM and American Express. Two ANDA awards in 2002 (Gold in Website and Bronze in Direct Marketing) and one in 2003 (Bronze in Interactive Advertising). OgilvyOne represented 15% of the Revenue but 42% of the Operating Profit of the Ogilvy Group in Venezuela during 2003 due to the efficiency of our operations.
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  • Estratego (Venezuela)
    It Director. Owner.
    Estratego (Venezuela) Jun 1999 - Jul 2001
    Caracas, Venezuela
    Creation and development of the company. Definition of the concept of IT Strategies and its methodologies. Marketing software development, DMDB consultancy and CRM consultancy (operative & analytic).
  • Fca Direct Marketing (Venezuela)
    Operations/It Manager
    Fca Direct Marketing (Venezuela) Jun 1998 - Jun 1999
    Caracas, Venezuela
    Integral management of all the internal processes of the company. Development of systems for processes management of database marketing and telemarketing. Human resources management and supervision of the Call Center (55 positions).
  • Neb & Asociados (Venezuela)
    Call Center Supervisor / Database Admin
    Neb & Asociados (Venezuela) Jan 1996 - Jun 1998
    Caracas, Venezuela
    CRM/telemarketing software development. General databases administration including lists brokerage and reports for clients. Supervision and management of the contact center (40 stations).

Ivan Babic Skills

Marketing Strategy Direct Marketing Social Media Marketing Digital Marketing Advertising Digital Media Online Advertising Marketing Digital Strategy Crm Marketing Communications Community Management Social Media Google Adwords Creative Direction Online Marketing Integrated Marketing Mobile Marketing Business Strategy Media Planning Strategy Analytics Management Account Management Interactive Marketing New Business Development E Commerce Creative Strategy Customer Relationship Management Brand Development Relationship Marketing Customer Service Strategic Communications Public Relations Start Ups Email Marketing Marketing Research Customer Relations Brand Communication Coaching Entrepreneurship Future Trends Innovation Consulting Emerging Trends Business Development Market Research Art Direction Experienced Speaker

Frequently Asked Questions about Ivan Babic

What company does Ivan Babic work for?

Ivan Babic works for Business As Unusual

What is Ivan Babic's role at the current company?

Ivan Babic's current role is Human-Centered / Innovation / Marketing / Trends / Research / Behavioral Sciences / Startups / Business Development & Transformation / C-Level Executive / Serial Entrepreneur / Professor / Author / Coach / Speaker.

What is Ivan Babic's email address?

Ivan Babic's email address is yo****@****ail.com

What are some of Ivan Babic's interests?

Ivan Babic has interest in Human Rights, Education, Politics.

What skills is Ivan Babic known for?

Ivan Babic has skills like Marketing Strategy, Direct Marketing, Social Media Marketing, Digital Marketing, Advertising, Digital Media, Online Advertising, Marketing, Digital Strategy, Crm, Marketing Communications, Community Management.

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