Ivan Babic Email & Phone Number

Partner in Value Creation at Business as Unusual, a human-centered innovation, marketing and business transformation agency, specialized in creating real value for people, while doing business in an ethical, sustainable and profitable way. Managing clients such as Accenture (MX), Symrise (MX / CO), Givaudan (MX / CO), Sigma (Food/MX), Banco Industrial.

A spinoff from Business as Unusual. Behavioral.Cards is an Always-On Syndicated Study of Human Behaviors turned into a Cards Game designed for Empathic Creativity, Innovation, Marketing and Research. It works as an Insights-As-A-Service Subscription Model using Behavioral Sciences, Gamification, the Human-Centered approach, Trendwatching, Design Thinking.

Driving the development of human-centered strategies, innovation, value creation and the governance for the different business models at Momlancers. Acting as a strategic advisor to clients, applying the principles of the human-centered approach to create novel business solutions with them.

Mexico / España / Venezuela / El Mundo

A comic in spanish about the startups world and the hard, tough, raw, and funny side of being an entrepreneur. Launched in 2012, Entrepreneuras has been around for 5 seasons, and it has more than 55k followers among its different social media channels.

Mexico

In charge of Innovation and Value Creation at Findasense, the CX Agency.

Mexico City, Mexico

Communication & Business Strategies, Value Creation, Insights & Behavioral Consumer Trends

Mexico

Ivan Babic is Partner in Human-Centered Value Creation for GrowX (former Incubasoft), providing trends, methodologies and creativity for their clients.

Netherlands

Trendwatching. Coolhunting. Innovation. Futurism. Science of the cool.

Mexico

This was an MVP for a market test on Business Sanitation Protocols in MX. Not enough traction achieved so the hypothesis was discarded. We pulled out the plug in february 2021

Mexico City Area, Mexico

This was an MVP for a market test on crowdsourced events in MX (We are SHOWMakers, yes we fan!). Not enough traction achieved so the hypothesis was discarded. We pulled out the plug in July 2019 after the learnings from a great concert we made in Mexico City & Guadalajara. If you like progressive rock & are fan of Marillion, you can watch the video of the.

Mexico City Area, Mexico

Responsible for the whole business and revenue for Grey Mexico, including the management and strategies for: Heineken, Bohemia, Glaxo-Smithkline (Hinds, Sensodyne, Corega, Parodontax, Panadol), Ferrero (Nutella), Boehringer-Ingelheim (Pharmaton), HSBC (Commercial Banking), Procter & Gamble (Koleston, Pantene, OldSpice), Sony Playstation Latin America.

Mexico City Area, Mexico

E.life is the leading company in monitoring consumer generated media analysis and developing social media campaigns. Having headquarters in Sao Paulo, Brazil, E.life expanded to USA, UK, Portugal, Spain, and Mexico, where Ivan was hired as provisional Country Manager to establish the local operation.

Madrid Area, Spain

MEDIAMORPHOSIS was a technomarketing agency envisioned as the interlinker / synergyzer of information technologies, media content and communication networks. It operated in Spain until 2012, managing clients such as ONO, General Optica, JanSport & Diagonal Mar, among others.

Madrid Area, Spain

Sales & Promotion responsible for OKHA proprietary technologies. Digital creative concepts, business ideas & proposals, account management, trends/insights for R+D.

Madrid Area, Spain

Implementation of the Value-Added Reseller model through Europe, Latinamerica and Asia. Market expansion through local partners in each country. Business consolidation through account management, including business ideas, networking, negotiation and marketing support.

Mexico City Area, Mexico

360° management on the American Express account. Customer lifecycle management (awareness, acquisition, activation, engagement, spend stimulation and anti-attrition). +35% Revenue growth in one year, from USD 2.7MM in 2006 to USD 4.1MM in 2007 (only strategic/creative fees). 17% of the Revenue of Ogilvy Group in Mexico in 2007. 38 FTE’s in the Amex team as.

Caracas, Venezuela

Creation and structuring of Rapp Collins (Relationship Marketing) organization in Venezuela. Direct management of Nestle and Air France Relationship Marketing programs.

Caracas, Venezuela

Reengineering of all the internal processes for Seguros Royal & Sunalliance, restructuring the whole company around its clients and distribution channels. Consulting in IT, Human Resources, infrastructure, telephony, processes, and “brand promise” activation.

Caracas, Venezuela

Creation and structuring of OgilvyOne and Ogilvy Interactive business units, managing clients such as Motorola, IBM and American Express. Two ANDA awards in 2002 (Gold in Website and Bronze in Direct Marketing) and one in 2003 (Bronze in Interactive Advertising). OgilvyOne represented 15% of the Revenue but 42% of the Operating Profit of the Ogilvy Group.

Caracas, Venezuela

Creation and development of the company. Definition of the concept of IT Strategies and its methodologies. Marketing software development, DMDB consultancy and CRM consultancy (operative & analytic).

Caracas, Venezuela

Integral management of all the internal processes of the company. Development of systems for processes management of database marketing and telemarketing. Human resources management and supervision of the Call Center (55 positions).

Caracas, Venezuela

CRM/telemarketing software development. General databases administration including lists brokerage and reports for clients. Supervision and management of the contact center (40 stations).