Christie Yoder (Mooney) Email & Phone Number

Easton, Pa, Us

• Build and execute integrated campaigns, assisting multiple initiatives including product launches, brand awareness, PR opportunities, and vertical re-alignments • Create, manage, and optimize all PPC campaigns including Search, Display, Video, and Meta - including content creation, asset creation, keyword research, and competitive landscape research• Manage 6 figures of paid media spend • Execute as well as delegate tasks supporting integrated campaigns, data tracking, and SEO initiatives• Proactively update marketing reporting dashboards, flagging noticeable trends and anomalies• Responsible for building, tracking, and reporting on web channels, proposing suggested integrated campaigns, and taking initiative to make recommendations on ways to optimize and scale efficiencies and results• Assist with website updates submitted by members of the global marketing team including product catalog maintenance, literature entries, blog posts, digital campaign efforts and more• Manage tickets and attend team meetings with our external development partners • Provide support for global marketing team to enable timely and accurate website translation as needed, coordinate team and vendor efforts, and ensure strategic approval for translation activity is properly gathered and documented• Identify potential obstacles and come prepared with recommended data-driven solutions

Simsbury, Ct, Us

• Defined budget and CPA thresholds for all campaigns• Optimized and created campaigns, keyword targets, and ad copy• Developed, managed, and optimized retargeting and prospecting campaigns • Found and implemented new opportunities in search, social, video, lead generation, and display• Provided feedback to clients on landing pages• A/B tested across multiple channels• Analyzed & interpreted results for clients with steps needed for continuous improvement• Worked with other members of the team to ensure the paid acquisition strategy complements and amplifies all marketing initiatives• Optimized CPAs, CROs, and ROAS for each account, ensuring tailored optimizations for each client

Telford, Pennsylvania, Us

• Assist with strategy, execution, and management of projects and campaigns• Support the marketing team in various efforts including technical SEO, on-page optimization, keyword research, paid advertising, Google Ads, paid and organic social media, inbound digital marketing, email campaigns, photography projects, website updates, and event planning• Manage the company’s SEO efforts by utilizing technical SEO, on-page optimization, link building, competitor research, and keyword research• Prepare, format, and edit marketing collateral and technical documents• Create a monthly content calendar, utilizing creative and technical writing, photography, and videography, for social media posts, website projects, project and product videos, blog articles, and email campaigns • Perform and present data analysis on sales and marketing metrics utilizing HubSpot, Google Data Studio, and Google Analytics

Allentown, Pennsylvania, Us

• Coordinated digital marketing strategies for a wide range of clients, including higher education, medical services, construction, and more.• Managed social media profiles for multiple clients, growing followers, engagement, and impressions• Wrote and scheduled social posts on all platforms and developed an optimal posting schedule tailored to each client.• Created and presented monthly business reviews based on our marketing efforts, which included the client’s budgets.• Strategized and implemented SEO best practices, which resulted in improved keyword rankings, website traffic, and visibility.• Used creative and technical writing for social media copy• Well versed in Facebook Business Manager, Hootsuite, Google Analytics, SEMRush, and WordPress• Researched market trends for best practice and strategy

Brockton, Ma, Us

• Serviced existing accounts, obtained orders and established new accounts by planning and organizing a daily work schedule to cold call on existing and potential sales outlets • Maintained productive working relationships with over 250 customers• Identified target markets and developed them• Helped introduce new sales vertical to Pennsylvania market • Developed strategic and operational sales plans that resulted in budgets and goals met if not exceeded• Finished the 2018-2019 fiscal year with $1.3 million in sales, with a projected run rate of finishing the 2019-2020 fiscal year at $2.7 million in sales.

Seattle, Wa, Us

• Daily usage of computerized cash register and maintained a balanced cash drawer• Developed high customer satisfaction by ensuring each customer was treated as an individual and had a great experience, thus building a loyal customer base• Developed a thorough understanding of coffee and brewing, in order to successfully guide customers’ selections, upselling where possible

London, Gb

• Created interactive presentations to engage students that enlightened them on the dangers of distracted driving • Traveled to schools and universities in Pennsylvania and Delaware and presented our interactive defensive driving program• Developed marketing strategies to maximize sign ups for an online defensive driving program

• Personalized promotions for upcoming shows via email, website, and print advertisements for a non-profit performing arts organization• Provided a personalized service to repeat artists and customers to build an expanding, loyal customer base • Hosted shows and events that tailored to target audiences to increase ticket sales

Mass Media Communications, Mass Media Communications

Communication And Media Studies

General Education Requirements