Yoftahe Zewdu, Mba Email & Phone Number

Miami, Fl, Us

Lead the development and execution of innovative B2B & B2C demand generation campaigns, driving measurable growth in lead generation, brand visibility, and revenue growth for a multibillion-dollar software organization. Key Responsibilities & Achievements:• Demand Generation GTM Strategy Development: Manage the creation and execution of comprehensive demand generation strategies for IT infrastructure and security management, significantly boosting growth and contributing to Kaseya's sustained double-digit growth in 2023.• Campaign Strategy Leadership & Optimization: Oversee the content strategy and execution of integrated campaigns across marketing channels, developing innovative templates for content delivery and optimization, achieving above-industry engagement and conversion rates.• Strategic Account Growth: Lead marketing for Kaseya's largest revenue-generating accounts, reporting directly to the CMO and EVP. Implement strategic campaigns leading to triple-digit quarterly growth and increased conversion rates.• Account-Based Marketing: Lead the implementation of the first account-based marketing model for mid-market accounts, resulting in over $2 million in expansion and a 400% increase in lead generation in one quarter.• Collaborative Partner Ecosystem Development: Manage and nurture strategic partnerships with key stakeholders, leading GTM meetings with sales, product marketing, marketing automation, and reporting teams to align strategies and goals.• ROI Reporting & Analytics: Develop detailed ROI reports for senior leadership, highlighting growth areas, and continuously monitoring competitive landscapes to maintain a leading edge in the IT services market.• Leadership and Training: Standardize best practices across marketing and demand generation teams, creating scalable and repeatable processes to increase efficiency and reduce SLAs for daily tasks, optimizing through continuous training and GTM meetings.

Philadelphia, Pa, Us

Spearheaded market research initiatives, guiding the launch of over 10 innovative revenue-generating graduate programs and certifications. Simultaneously upheld Assistant Director of Marketing responsibilities, driving program development and strategic partnerships.Key Achievements:• Market Analysis & Strategy Development: Conducted comprehensive market research across emerging sectors, including eSports and Cyber Security, to inform and launch lucrative educational programs.• Revenue Generation & Partnership Building: Formulated and executed business cases for new partnerships and educational offerings, resulting in significant expansion of graduate-level programs and revenue streams.• Marketing & Recruitment Campaigns: Orchestrated targeted marketing and recruitment strategies to meet lead generation goals, employing data-driven tactics for cost-effective outreach and enrollment.• Data-Driven Decision Making: Implemented and refined data collection methodologies, leveraging market insights to enhance scholarship offerings and optimize marketing ROI.• Integration & Leadership: Played a pivotal role in the SJU and University of the Sciences merger, managing key aspects of lead and communication integration, while maintaining comprehensive marketing and administrative duties.

Philadelphia, Pa, Us

Directed comprehensive marketing strategies for over 50 graduate programs, managing a large marketing budget and pioneering digital marketing initiatives to boost enrollment and stakeholder engagement.Key Achievements:• Content & Digital Strategy Implementation: Crafted a dynamic content strategy, encompassing a wide range of media and digital content, to establish thought leadership and significantly improve lead generation and conversion rates.• Performance Marketing Mastery: Leveraged Google Adwords and Analytics to optimize online visibility, overseeing SEM, SEO, and PPC campaigns across various platforms to enhance lead nurturing and conversion.• Innovative Campaign Management: Engineered and executed multi-channel communication campaigns, driving targeted lead generation and nurturing, while managing web presence and content for graduate programs.• Data Management & Analytics: Oversaw comprehensive data integration and analysis for extensive student and lead databases, providing actionable insights for ROI optimization and strategic marketing decisions.• Leadership & Training: Led a diverse team, delivering regular training and updates on CRM software, marketing best practices, and brand management, while managing stakeholder relations across various levels.

Philadelphia, Pa, Us

Marketing and recruitment for graduate programs.

Master Of Business Administration (Mba), Marketing

B.S., International Business

Business Administration